Sistema Regional de Información
en línea para Revistas Científicas de América Latina,
el Caribe, España y Portugal

The use of technology in both institutions and the population has become increasingly common. For this reason, a mobile application called "Recicla y Gana" has been created with the aim of promoting the recycling culture in Portoviejo. The application offers easy-to-use menu options and educational content about recycling. For the development of this application, a qualitative-quantitative and exploratory research methodology was employed and carried out through Adabo tools. The results include a detailed step-by-step process of the application and screenshots showing how to access it from a mobile device. It is expected that "Recicla y Gana" will be a practical and useful tool for the inhabitants of Portoviejo, as it will allow them to access information on recycling points and waste prices from anywhere and at any time.

The objective of this research is based on analyzing the reality of higher education as a State policy, through a documentary-type methodology. It is mentioned that Education from its early stages represents a fundamental pillar for the economic and social development of any nation, since through this it is possible to train human beings to face life and insert them into the world of work. Higher Education is the stage of study, which is responsible for the preparation of individuals for the professional field and therefore can contribute to the economic and social development of a country. Therefore, this sector is essential for any nation, since it directly contributes to its economic, social, cultural and financial growth. That is why it is necessary for nations to have state policies designed and aimed at creating, maintaining, improving and updating their educational systems, in order to ensure an optimal education that allows them to train individuals capable of facing problems and challenges, within the area where they will develop.

This research aims to demonstrate that the "mule" of drug trafficking is a victim within the crime of trafficking in persons for sexual purposes under certain parameters established in Ecuadorian legislation comparing it with Argentine legislation. Also, the crime of drug trafficking and its acquittals will be studied, showing that the ratios decided by the chambers are based on other concepts such as: the competence of indigenous jurisdiction, principle of favorability compared to the reduction of penalties for the crime of illicit trafficking of scheduled substances subject to control (hereinafter the crime of drug trafficking), poor practice of evidence, among others. Without leaving aside, the analysis of Argentine legislation is the same that has points in common with the Ecuadorian reality and is applicable under our legal system.   It should be noted that the issue has not been studied in Ecuador in the last seven years. Rather, with the entry of the Organic Integral Penal Code (hereinafter COIP) a difference between the scales of drug trafficking was consolidated and discussion of Ecuadorian drug legislation was stopped. Indeed, it is necessary to visualize the lack of use of article 93 of the COIP on the principle of non-punishability of the victim of trafficking, which, being so broad, gives a valid argument to the defense of human drug mail by evidencing its quality as a victim. However, it is important to establish the requirements for this exemption from punishment to be assessed, such as evidence of exploitation, participation in drug trafficking as a product of abuse and consistent proportionality between the situation originated and the crime committed.  

This research addresses the implementation of 360° virtual tours at the Hotel Emperador de Ambato, examining their potential as a digital differentiation tool in the local hotel industry. The purpose is to evaluate how these emerging technologies can affect aspects such as visibility, user experience and competitiveness in the market. Using a qualitative and exploratory approach, semi-structured interviews were conducted with hotel managers to gather information and perspectives on the adoption of 360° virtual tours and their potential impact on the local competitive environment. The findings suggest that Hotel Emperador is interested in exploring innovative digital strategies, such as 360° virtual tours, to differentiate itself in a competitive market. These tours could allow potential customers to explore the hotel facilities remotely, providing a detailed and realistic view of rooms, common areas and services, without directly promoting the tool itself. In conclusion, the adoption of digital marketing strategies, such as 360° virtual tours, could have a significant impact on the hotel industry in Ambato, improving aspects such as visibility and user experience. In addition, it could contribute to increasing bookings, customer satisfaction and profitability in the short, medium and long term. This research provides valuable insights into the adoption of digital technologies in the hospitality industry and provides a solid foundation for future research and development in this field. 

The research started with the purpose of interpreting the process of democratization of citizen participation in local public management, starting from a discourse that establishes an opportunity for institutional governance, supported by the following guidelines: Understand the democratization of citizen participation as part of the co-responsibility of local public management, and contextualize citizen participation from an institutional governance position. The research is analytical-interpretive, inductive and with a documentary review strategy; Theory saturation is used from the technique of constant comparison, facilitating triangulation between the theories consulted and the criteria of the researchers, and the narrative of the interviewees (key informants), which allowed the proposal of a new construct from this research, giving in turn an opportunity for a new praxis within the public administration, especially local governance. The research is descriptive thanks to the characteristics of what citizen participation means and its scope of application; The Grounded Theory is proposed as an analysis strategy, allowing to sustain the process of categorization that gives rise to the three aspects for good practice within local public management: Build citizenship by making the entire community responsible for common affairs; promote citizen participation in the process of decentralization and integral transformation of the political structure of the city, and institutional governance facilitates a transversal reading of social needs. 

In recent decades, Ecuador has coexisted in an environment characterized by a huge economic crisis, which led to the decision to move Ecuadorians to countries such as the United States, Spain, Italy, among others; being the Cañar according to several investigations, the province with the largest number of migrants in order to seek a better standard of living. Under this context, the investigation starts from the main objective leading to analyze the consequences of migration in the local context of the Chacalcay parish and also the manuscript is oriented to establish how the migratory phenomenon has influenced the different social spheres in the community object of study. study. A quantitative, non-experimental and cross-sectional study is reflected, where surveys were carried out on 93 families with a specific data that the majority of households have at least one migrant, for which the statistical technique of the census was used. The results show that 41.9% have a family member abroad and the most common cause of migration is low income, and of these, 37.6% receive monthly remittances, which have helped improve the quality of life. reducing poverty, but it has triggered the loss of cultural identity in the area, and family fragmentation. It is concluded that the real causes that people have to make the decision to migrate are the economic situation, lack of sources of work and family reunification.

The purpose of the research is to interpret health governance as a strategy of ethical value in the health service; supported by the following guidelines: Identify the original principles of governance, and review the positions of governance for health that contribute to the ethical value in the service. The research was carried out at the IESS Hospital of Manta, province of Manabí, framed in the interpretative paradigm and support in the phenomenological-hermeneutic method, in addition to having a descriptive-interpretative design; where the object or phenomenon subject to study, is interpreted from the arguments that the qualitative approach itself determines. The analysis strategy is supported in the route established by the grounded theory (Strauss and Corbin), executing a process of constant comparison, as well as the triangulation of the information collected (direct observation, documents and discourse of the interviewees), including the corresponding theoretical saturation. Hermeneutics is made for the understanding and interpretation of the narrative of the key informants and their corresponding association with the topics addressed, such as: Health governance and the ethical value of the service with its respective association with the unit of study. The research shows significant findings, including the fact that a new paradigm (governance) contributes to public institutions in their processes of generating public value, having as a finding and product a good practice such as seeking a public value of ethics from health governance. 

Digital marketing tools today are a powerful commercial strategy for all types of businesses, since they allow them to reach customers more effectively.  This descriptive research was directed to know through 90 surveys to a group of entrepreneurs referred by the Emeralds in Action Professional Front, if they have implemented digital marketing tools to automate the processes of their activities, two experts in the area of entrepreneurship were also interviewed. As a result, it is obtained that 90.1% have an internet connection, 95.2% know or have heard of digital marketing tools, 42.9% of enterprises manage their businesses digitally, with these results it is denoted that even with the consideration of being in a digitized time only a low percentage of the group of entrepreneurs, take advantage of digital tools to promote the development and growth of your business. Therefore, the results obtained based on documentary research and experts in the field of entrepreneurship, show that, of social networks, one of the tools that gives better results as a business strategy, is the Facebook network, so it would be convenient to implement it in the group of entrepreneurs taken as a study analysis in this research. 

The competitiveness and challenges of the market raise the need to recognize the best practices and digital marketing tools that can influence the positioning of a digital communication agency, in order to identify them it is raised as a general objective, identify the digital marketing tools to position the brand of a digital communication agency and as specific objectives:  1) Analyze brand positioning tools and 2) Identify digital marketing strategies to improve the visibility of the digital communication agency.    A qualitative approach was used and two methods were applied to collect data. First, semi-structured interviews were conducted with three experts in digital marketing, social media and brand positioning. The second method consisted of a bibliographic review of scientific articles published in the last three years (from 2020 to 2022). As results of the research, coincidences are found between the interviewees and the authors; tools such as SWOT and PESTEL Analysis are ideal when defining marketing strategies, empowering the definition of SMART objectives in the development of the marketing plan. In addition, it is evident that those of social networks such as Instagram, Facebook, LinkendIn, help in digital positioning.    On the other hand, there are several tools to monitor, automate and measure strategies such as SEMrush, Hootsuite, Google Analytics, the choice will depend on the specific needs of the brand and the objectives of the digital marketing strategy.   

The Covid-19 arrived in the year 2020 to revolutionize everything in its path, after the pandemic was declared at the beginning of March 2020, there was a lot of uncertainty about what would happen, many of the professionals began to explore new ways of working in the that highlights teleworking or remote work. In this sense, accounting as a science of a social nature adapted to the changes that this new normality marked over the years in which the pandemic worsened. The objective of this research is to know how accounting faced the changes brought about by remote work, which was generated by the confinement in the pandemic, as well as the adaptation to existing technologies and work through the post-pandemic cloud. which is a tool that provides, among other things, the location of financial information on a remote server, and what this means for the security and protection of said data or financial information. Through the documentary methodology, in which a search was carried out in the main academic websites such as Google Scholar. In conclusion, it can be said that the application of the cloud in the development of accounting facilitates working with data in real time with the company and the accounting professional, however there is a vulnerability of the data.