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546,196 artículos

Año: 2023
ISSN: 2588-0705
Méndez-Neisa, Diana; Rivera-Prado , María
Centro del Emprendimiento, Innovación y Tecnología, CEIT
In recent years, digital presence has become increasingly important for businesses and the COVID-19 pandemic has further reinforced this need. This study focuses on the tourism sector of Argentina, Colombia, Ecuador, Mexico and Peru, and aims to analyze the level of adoption of electronic commerce in this industry through the eMICA model (Internet Commerce Adoption Model). Different e-commerce sites are analyzed to know the true reality regarding the adoption of Ecommerce in Latin America. The results of this study will identify the similarities, differences and good strategies used by e-commerce sites in the tourism sector, which will contribute to improving the level of adoption of e-commerce in this industry in the region. 
Año: 2023
ISSN: 2588-0705
Quevedo-Espinoza, Adriana; Vidal-Fernández, Pablo
Centro del Emprendimiento, Innovación y Tecnología, CEIT
Generation Z, the first generation of digital natives that has grown up surrounded by technology and digital devices and information, so the fashion industry is one of the most affected by the changes in habits of this generation and its concern for sustainability and social responsibility. This research analyzes effective social media strategies for Gen Z in trends, diagnosing how brands use social media to position themselves. Given the quantitative nature of our research, we selected a fieldwork through online surveys for young people of generation Z in the city of Portoviejo, to determine their tastes and preferences in trends. A non-experimental descriptive approach will be used. This research focuses on the habits and preferences of young people of Generation Z in the city of Portoviejo in relation to fashion and social networks. It was evidenced that Instagram and TikTok are the most popular platforms, in addition to that, style and promotions are the most attractive aspects for respondents. Also, an important finding is that the majority of respondents do not follow fashion influencers on social media. Generation Z is fundamental for the trends industry due to its consumption potential and presence in the digital world. Trends brands must adapt their marketing and sales strategies to digital trends and social media platforms to attract this audience. 
Año: 2023
ISSN: 2588-0705
Morales-López, David; Zaldumbide-Peralvo, David
Centro del Emprendimiento, Innovación y Tecnología, CEIT
Technological development and new innovation trends have generated a challenge for companies to find their customers and consumers Given this, artificial intelligence and marketing 5.0 provides a frontier of possibilities for business strategy and achieve an adequate experience in their purchase, attention or loyalty processes. Understanding how machines and society adapt and complement each other is essential to generate a space for continuous learning and optimization of resources. Through the use of a mixed analysis, an interview was conducted using the Delphi method in order to know through professionals in the field of artificial intelligence and business digitalization how the business strategy is integrated and complemented with artificial intelligence (AI) tools, together a survey was applied to Ecuadorian companies that determined how AI and marketing 5.0 contribute within their development. Artificial intelligence in conjunction with marketing 5.0 contributes to the positioning of companies, because they integrate a wide range of tools and useful resources to predict, analyze and understand their customers, in the same way it allows the understanding of large groups of information to optimize resources and make decisions, within the main challenges that exist in Ecuador to implement technological tools goes hand in hand with the lack of Specialist professionals, the adaptability of society to these tools and the physical, economic and technological capacity of companies. 
Año: 2023
ISSN: 2588-0705
Jumbo-Zambrano, Tatiana; Rivera-Prado , María
Centro del Emprendimiento, Innovación y Tecnología, CEIT
The Covid-19 pandemic has emphasized the importance of hygiene habits as a preventive measure for diseases especially in childhood. With the digitization of aspects of everyday life, new opportunities arise for the promotion and dissemination of messages through digital marketing strategies and social networks. The aim of this study is to analyze the impact of a social media plan on the promotion of an electronic book (e-book) on child hygiene habits. The essential attributes of a marketing plan are identified through a literature review and validation through the DELPHI method with experts. The most effective social networks to promote child hygiene habits are determined and the most used marketing strategies are analyzed along with specific recommendations for the promotion of e-books and a focus group is carried out to collect opinions about their content. The results expose the appropriate tools to carry out a digital campaign of e-books and provide specific recommendations for the promotion of child hygiene. In conclusion, the publication of a well-designed e-book on child hygiene habits can be an effective tool for parents or caregivers to obtain adequate information and guide children in their personal care in the digital age.
Año: 2023
ISSN: 2588-0705
Ayala-Pazmiño , Mario
Centro del Emprendimiento, Innovación y Tecnología, CEIT
The role of religious and moral education in modern education has been the subject of considerable debate in recent years. While some argue that religion has no place in education, others maintain that including religious beliefs can positively impact students' moral and spiritual development. This literature review examines current research and perspectives on the issue of incorporating God's values into education and its potential impact on students' moral development, personal fulfillment, and social connectedness. The author suggests that future research could focus on examining the impact of religious and moral education on students' moral reasoning and behavior through longitudinal studies, exploring effective teaching methods for diverse and inclusive classroom settings, and investigating the potential benefits and challenges of incorporating God's values into online learning environments. By equipping students with the tools to make ethical and responsible decisions, religious and moral education can significantly foster a more respectful, compassionate, and sustainable society. 
Año: 2023
ISSN: 2595-1661, ark:/57118/jrg.v6i13
Zimmermann, Lucinéia de Oliveira Grobs; Silva, Daniele Cristina da; Costa, Marcos Roberto de Lima; Tiggemann, Hugo Mauricio
Editora JRG
Interest in the determination of elemental impurities in pharmaceuticals has increased in recent years due to changes in regulatory requirements and the need to update current limit tests recommended in pharmacopoeias. Inductively coupled plasma optical emission spectrometry (ICP) is a suitable alternative for multielement analysis. The objective of this article is to harmonize the analysis implemented by the manufacturer and the pharmaceutical industry for the quality control of the raw material saccharin sodium dihydrate; through the development of an analytical methodology in the hydride generation technique by ICP OES quantifying Arsenic (As) and Selenium (Se) in the study matrix. It was necessary to use different analyte reduction steps to form the respective volatile hydrides. For this reason, it was decided to carry out the analyzes separately. For As, the reaction was carried out in an acid medium, using potassium iodide and ascorbic acid, while for Se, the reduction of Se+6 to Se+4 was carried out by heating in an acid medium. Results were obtained for Precision and Accuracy within the acceptance criteria described by USP<730>, thus the test proved to be promising, presenting a relative standard deviation of 2.0% and 2.6%, for As and Se respectively, and the linearity expressed correlation coefficient of 0.99. In future studies, it is intended to continue the analytical validation phase, which will be evaluated by the parameters described in RDC 166/2017, meeting the requirements established by current legislation and other international guidelines.
Año: 2023
ISSN: 2595-1661, ark:/57118/jrg.v6i13
Magalhães, Geovanna Regina de Matos; Rodrigues, Ingrid de Sousa; Goulart, Michelle Fátima Guerreiro; Cerqueira, Stefannie Lorrane Soares de; Pereira, Stefanye Alves; Araújo, Andrey Hudson Interaminense Mendes de
Editora JRG
Obstetric violence (OV) refers to any act inflicted upon women that deprives them of their autonomy, violates their bodily integrity and reproductive processes. This form of violence can manifest through verbal, physical, or sexual means, as well as unnecessary interventions and procedures lacking scientific justification. The objective of this study is to analyze the doubts, physical and mental problems resulting from obstetric violence, and the response of healthcare institutions to address this issue. Methodology: Integrative literature review. The search was conducted in databases such as BDenf, LILACS, and SciELO. The inclusion criteria encompassed articles published within the last seven years (2016 to 2022), written in brazilian portuguese, and relevant to the research problem; exclusion criteria involved unrelated articles, articles in languages other than Portuguese, and those published before 2016. The findings consisted of ten scientific articles, which were classified into the following thematic categories: obstetric violence, violence against women, and humanized childbirth. Final considerations, obstetric violence leads to physical, emotional, and mental problems in women's lives, and it can occur at any stage of pregnancy, childbirth, and postpartum period.
Año: 2023
ISSN: 2595-1661, ark:/57118/jrg.v6i13
Araújo, Maria Fernanda Cavalcanti de Almeida; Rodrigues, Thamires Felix; de Freitas, Rosa Caroline Mata Verçosa
Editora JRG
Introduction: Whooping cough is an acute infectious disease, highly transmissible and universally distributed, whose etiological agent is Bordatella pertussis. It specifically affects the respiratory system and is characterized by paroxysms of dry cough. General objective: To analyze the impact of vaccination coverage on hospitalizations and deaths from pertussis. Methodology: descriptive, cross-sectional, quantitative study on the impact of vaccination coverage on hospitalizations and deaths from pertussis in Alagoas. Results and discussion: Between 2014 and 2022, 723 cases of pertussis were recorded in the state of Alagoas. 52.84% were female and 47.16% were male. The number of cases in children under one year old was predominant. In 2018, there was the highest coverage with the pentavalent vaccine, while 2020 reached the lowest coverage. In the period studied, 269 hospitalizations for pertussis were recorded. Of these hospitalizations, 82.59% were children under one year old. In 2014, there was the highest mortality rate compared to later years. Conclusion: Based on the data obtained, it is concluded that the main factor for the incidence, hospitalization and deaths from pertussis is the incomplete vaccination schedule and the loss of acquired immunity due to low vaccination coverage. To face this reality, it is proposed to create strategies to increase the immunization rate in children and pregnant women in order to avoid a re-emergence of pertussis in the most vulnerable group. Keywords: Pertussis. Vaccination. Death. Hospitalization.  
Año: 2023
ISSN: 2595-1661, ark:/57118/jrg.v6i13
Araújo, Alicia Marinho de; Souza, Erica Vitoria dos santos; Soares, Jandson de Oliveira; Pontes, Alessandra Nascimento
Editora JRG
During pregnancy, women need guidance such as self-care and care for the newborn. In this way, the health professional must play an important role in the health care of the pregnant woman, aiming to provide a better recovery and prevention of possible complications that may arise during the prenatal and postpartum period. So, the objective of this article is to describe the actions and guidelines about the assistance of the professional nurse aimed at puerperal women in the face of prematurity. Articles were identified in the BDENF, Lilacs and Medline databases for the construction of this literature review, which has as a guiding question: What are the nurses' care aimed at assisting puerperal women in the face of prematurity? Nursing performance in the puerperal context was discussed, as well as the importance of awareness in the prenatal period about first care, exclusive breastfeeding, the diet directed to the mother in premature cases. Finally, it was observed that the nurse is essential for maintaining the health of the puerperal woman, helping mothers to overcome obstacles in returning home with their baby, making them autonomous in this process.
Año: 2023
ISSN: 2595-1661, ark:/57118/jrg.v6i13
Oliveira, Felipe Matheus de; Costa, Caroline Pereira da
Editora JRG
Equine laminitis is characterized by an inflammatory process that affects the supporting structures of the hoof, including the horny lamina and the third phalange. There are several theories about the causes of laminitis, including the vascular, traumatic, enzymatic, and glucose deprivation theories. The disease can be classified into two stages: acute and chronic. The diagnosis is made through clinical and radiographic examinations, and the treatment includes pain control, treatment of inflammation and prevention of complications. The general objective of the present study was to demonstrate, through a bibliographic review, the different therapeutic forms in order to provide an informative support in the institution of the treatment. This work comprises a bibliographical review, where scientific articles searched in the online databases Scielo, PubMed, Google Scholar and Lilacs were used. The scientific articles used were written in English or Portuguese, which were published between 2013 and 2023, indicating a time frame of 10 years. It is concluded that the treatment of equine laminitis requires an integrated approach, involving different complementary therapies, aiming at the recovery of the affected animal and that the use of therapeutic alternatives can provide pain relief and reduce recovery time, in addition to contributing to the welfare and quality of life of the animal.

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