Aviso:
Los resultados se limitan exclusivamente a documentos publicados en revistas incluidas en el Catálogo 2.0 de Latindex.
Para más información sobre el Descubridor de Artículos escribir al correo: descubridorlatindex@gmail.com.
Leer más
Búsqueda por:
546,196 artículos
Año:
2020
ISSN:
2304-2265, 2224-235X
Lotero-Echeverri, Gabriel; Romero-Rodríguez, Luis M.; Pérez-Rodríguez, María Amor
Universidad San Martín de Porres. Escuela Profesional de Ciencias de la Comunicación. Instituto de Investigación
Resumen
We analyzed papers published by researchers from Latin American and from Spain and Portugal (Ibero-America) in the last three years, in the field of public opinion. This study identified topics of interest and principal research techniques. We used qualitative analysis program NVivo11 in the analysis of the findings. As a result, it can be highlighted the predominance of investigation on digital communication, centrally on the digital social network, particularly on Twitter.
|
Año:
2020
ISSN:
2304-2265, 2224-235X
Smolak Lozano, Emilia; García Ponce, Damián
Universidad San Martín de Porres. Escuela Profesional de Ciencias de la Comunicación. Instituto de Investigación
Resumen
Due to the rise of Social Media, the management of online reputation crises becomes increasingly important in the agenda setting of the media, in the teaching of the profession of communication management, as well as its practice. The peculiarity of communication flows in the digital ecosystem, the speed, scope and interactivity of social networks means that crises managed in the digital environment are characterized by great impact and difficulty in containing unwanted effects. They require a detailed analysis, good preparation and contingency plans, which in turn must be reflected in the media, professional and academic analyzes framed as failures, good practices or recommendations based on the theory, praxis and analysis of the facts. A study has been devised to cover three areas of information on online crisis cases: “journalistic”, “scientific” and “professional”. 10 years of publications in the press, academia and specialized platforms in Spain on online crisis management have been analyzed, collecting data on the treatment and coverage of these case studies. The results reflect a limited interest in these three information areas in regards to
|
Año:
2020
ISSN:
2304-2265, 2224-235X
Enrique Ordóñez, Jairo; Lizarralde Díaz, Álvaro
Universidad San Martín de Porres. Escuela Profesional de Ciencias de la Comunicación. Instituto de Investigación
Resumen
This proposal constitutes the third phase of an investigation on the communication-gender relationship, which this time was based on a media observation on women and gender violence, which is the subject of. It was sought to test 8 of the 13 categories found in the Colombian case in the first phase (Ordóñez et al., 2016a) and establish whether they are replicated in the Argentine national press. We also sought to identify new emerging categories that, in the same way, justify, validate or minimize gender violence against women. The year of observation was 2018 and was based on a quantitative approach that allowed us to conclude that the categories detected in the Colombian press are present in the Argentine press, although to a lesser extent than in Colombia. New categories were also detected (such as the “Exaltation of Sexual Violence”, as if the important thing was the violence of this type and not the homicide itself).
|
Año:
2020
ISSN:
2304-2265, 2224-235X
Galhardo, Andreia; Cairrão, Álvaro
Universidad San Martín de Porres. Escuela Profesional de Ciencias de la Comunicación. Instituto de Investigación
Resumen
This paper describes the image of hotels transmitted by customers on the social network TripAdvisor.es. It is a case study that breaks down and interprets the analysis of a set of comments in the Spanish language to 20 hotels in Machu Picchu (Peru). Moreover, we did a descriptive analysis, based on the inference of qualitative and quantitative data, to 177 comments of the aforementioned social network, distributed by the first 20 hotels listed in order of classification of the traveler, between the months October to December 2019. The comments were analyzed through a table composed of 14 categories and we observed that positive commentaries prevail in all categories, and that the experiences most appreciated by travelers and described in our sample were “Service”, “Food”, and “Location”.
|
Año:
2020
ISSN:
2304-2265, 2224-235X
Bravo Mancero, Julio Adolfo; Galindo Arranz, Fermín
Universidad San Martín de Porres. Escuela Profesional de Ciencias de la Comunicación. Instituto de Investigación
Resumen
This paper investigates the coverage used by cartoonist Bonil, in ecuadorian newspaper El Universo, to represent the advance of pandemic COVID-19. Mixed methodology was used: qualitative and quantitative,through the documentary review, content analysis and discourse analysis, to 25 cartoons, published between March 13 and April 10, 2020. The results showed contents were disseminated into the following axes: Health, Economy, Politics, Corruption, Society and Technology. Iconic and verbal elements, through the construction of visual metaphors, served to warn public opinion of pandemic consequences as well as to watch spaces of power, domination and inequality, highlighted Ecuadorian society weakness.
|
Año:
2020
ISSN:
2304-2265, 2224-235X
González Romo, Zahaira Fabiola; Montilla Morado, Alejandra; Regadera González, Elisa
Universidad San Martín de Porres. Escuela Profesional de Ciencias de la Comunicación. Instituto de Investigación
Resumen
The use and consumption of ecological and sustainable products imply a high cost due to the complexity of its supply chain, and luxury fashion is an industry that is increasingly influenced by the phenomenon of sustainability. "Is sustainable luxury or sustainability a luxury?" It is the main question that the current investigation seek to address through in-depth interviews with professionals in the luxury fashion sector, how do their production chains work, what strategies are used in their businesses and how do they promote ecological and sustainable values through an aesthetic expression such as Haute Couture garments.
|
Año:
2020
ISSN:
2304-2265, 2224-235X
Petracci, Mónica; Rodríguez Zoya, Paula
Universidad San Martín de Porres. Escuela Profesional de Ciencias de la Comunicación. Instituto de Investigación
Resumen
The main objective of the article is to reflect on the communication of public health policies about epidemics in Argentina from the Health Communication perspective. The methodological design was based on the systematization and classification of social research findings about AIDS, Cholera, H1N1 fever and Dengue. The purpose is to develop the outlines of a research and communication framework designed to strengthen the skills to cope with the challenge of public communication on epidemics in the contemporary society.
|
Año:
2020
ISSN:
2304-2265, 2224-235X
Bueno Olivera, Esther
Universidad San Martín de Porres. Escuela Profesional de Ciencias de la Comunicación. Instituto de Investigación
Resumen
The following article explores users’ interaction with the media and how technological tools have allowed users to easily generate information in great volumes for the media, known as User-Generated Content (UGC). Mobile devices have undoubtedly become a powerful tool to report to the media through messages, pictures and videos. However, there are some users who deliberately create false information, known as “fake news”, which rapidly spreads through social networks. Quite often, journalists pick up this information and their job is to verify its veracity before publishing.
|
Año:
2020
ISSN:
2304-2265, 2224-235X
Mejía Chiang, César
Universidad San Martín de Porres. Escuela Profesional de Ciencias de la Comunicación. Instituto de Investigación
Resumen
|
Año:
2020
ISSN:
2304-2265, 2224-235X
Grebliauskienė, Beata; Sueldo, Mariana
Universidad San Martín de Porres. Escuela Profesional de Ciencias de la Comunicación. Instituto de Investigación
Resumen
The number of students who decide to enroll in Higher Education Institutions (HEIs) located away from their homeland is increasing every year across the globe. This quantitative change is bringing about a qualitative transformation as the HE sector is becoming one more globalized industry. Together with this growth, the academic offer of study programs delivered in a foreign language (most frequently-English) is also incrementing the level of complexity that HEIs while managing the cultural diversity of the university auditorium. HEIs are naturally lured into his attractive prospect to welcome a larger number of students; however, few are the HEIs truly ready and able to face the challenges that such complex phenomenon implies. A culturally diverse university class can certainly have both positive and negative impact on the teaching and learning processes. The purpose of this article is to explore how foreign students confront the communicational and intercultural challenges they encounter in a predominantly Lithuanian linguistic and cultural environment during their studies delivered in non-native English. The gathered and analyzed empirical data allow to state that there are considerable differences in the experiences and perceptions regarding the causes and possible solutions to the mentioned problems and challenges. The studentswho participated in the focus groups demonstrate contrasting viewpoints compared to those of the interviewed academic and administrative staff members in the receiving HEI.
|