ISSN: 2310-2799
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546,196 artículos
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Año:
2020
ISSN:
2304-2265, 2224-235X
Pérez García, Martha Estela; Leal Larrarte, Sandra; Lopez, Lilia Ines
Universidad San Martín de Porres. Escuela Profesional de Ciencias de la Comunicación. Instituto de Investigación
Resumen
The literature of aging explores the deterioration of the human body, while feminist literature explores the problems of gender equality. According to Miguel Sabido (1989) and Albert Bandura (1989), the media, particularly the telenovelas, tend to use stereotypes that portray women and the elderly population negatively. Sabido uses the concepts of education and entertainment to unveil how telenovelas teach societal behavior, allowing a path for social discrimination towards them. Through these concepts, the researchers have demonstrated how the Mexican and Colombian telenovelas negatively portrayed the elderly people, especially women. Such analysis was not done in vain, as it had the purpose of giving agency to the elderly by allowing them to have to power of how they want to be represented in the media.
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Año:
2020
ISSN:
2304-2265, 2224-235X
Córdoba, Juan Carlos; Lobo Ojeda, Sandra Marcela; Lizarralde Díaz, Álvaro; Torres Sanmiguel, Alexánder
Universidad San Martín de Porres. Escuela Profesional de Ciencias de la Comunicación. Instituto de Investigación
Resumen
This article is the result of an investigation that analyzed the incidence of Venezuelan migration in the imaginary that Colombians have of migrants and of themselves, as well as of the current socio-political situation of the two countries, expressed through “memes” that circulate on social networks, which are taken as active scenarios of the political sphere that allow observing the variations in public opinion.
Methodologically, the research was framed within the mixed approach (qualitative-quantitative), based on the analysis of the discourse of a set of memes extracted from Facebook and Twitter, whose preliminary results were contrasted with those of surveys and focus groups directed at Colombian citizens to identify types of imaginaries around Venezuelan migration and its impact on the image that Colombians have of their own reality and of the migrant
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Año:
2020
ISSN:
2304-2265, 2224-235X
Rivas Gonzales, Viviana Lorena; Tello Giusti, Carolina
Universidad San Martín de Porres. Escuela Profesional de Ciencias de la Comunicación. Instituto de Investigación
Resumen
Based on the analysis of Alicorps’ official statement regarding the renaming of their commercial brand Negrita, this article suggests delving into the reasons why brands have begun to take political stands through their discourse and actions, and how this decisions have an impact on the commercial and manufacturers’ brand equity as well as their consumers. Albeit interest regarding role portrayals in advertising is not a new issue, “¿is it possible that brands and advertising have embraced a new role as social actors?, “¿are societal changes so powerful that they call for a brand to take a political stand towards them?” Through on the outcome of these questions, and through this cases’ discussion, this study seeks to explore the roots and consequences of this new brand positioning.
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Año:
2020
ISSN:
2304-2265, 2224-235X
Albornoz Falcón, Carolina Leonor; Luján Escribano, Luz Mariela
Universidad San Martín de Porres. Escuela Profesional de Ciencias de la Comunicación. Instituto de Investigación
Resumen
Since it’s expansion in 2006, Facebook has revolutionized not only how people communicate each other but also how they get informed. Through Facebook Live -a real-time video playback tool- users can access multimedia information and participate in it in the interactive way. This platform is the object of study of this research. Through the content analysis of the Facebook Live transmissions of daily newspaper La República and El Comercio, in their digital versions; and RPP news radio station, we discovered how this tool has changed the way the Peruvian digital users get informed; and also, how they consume the news through Facebook Live and how the characteristics of the new media as media convergence, articulating hypertext and participatory culture are present in the Facebook Live transmissions which were analyzed for the purposes of this study.
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Año:
2020
ISSN:
2304-2265, 2224-235X
Peña Salas, Juan Pablo
Universidad San Martín de Porres. Escuela Profesional de Ciencias de la Comunicación. Instituto de Investigación
Resumen
The use of clickbait headlines has become common in journalism, combining marketing strategies to capture the attention of potential readers, such as the use of question marks or appealing to doubt or emotions to achieve its goal. This research work seeks to understand how the clickbait, as a resource of digital journalism, has altered traditional hierarchical criteria, instead of using structures such as the inverted pyramid. As a methodology, the digital platform of two media, one of the radio press and the other of the television press, was analyzed to identify how they used clickbait and the type of hierarchical order, as well as their characteristics, such as the use of quotes and the section.
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Año:
2020
ISSN:
2304-2265, 2224-235X
Rodríguez Castillo, Julia; Almansa Martínez, Ana
Universidad San Martín de Porres. Escuela Profesional de Ciencias de la Comunicación. Instituto de Investigación
Resumen
This article focuses on the VisitSeoul.netactivities, as part of I.Seoul.U brand, to observe South Korea capital´s brand and understand how the Seoul Metropolitan Government has developed and develops different strategies and activities through its identity and image. From a documentary review and an in-depth interview with Lee Doo Ran (Seoul City Council), as well as an exploration that allows us to understand these activities, the importance of Hallyu (The Korean Wave) for the South Korean capital is investigated for understanding how the Seoul Metropolitan Government, using Hallyu, develops strategies and activities focused on maturing and respecting its city brand.
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Año:
2020
ISSN:
2304-2265, 2224-235X
Mejía Chiang, César
Universidad San Martín de Porres. Escuela Profesional de Ciencias de la Comunicación. Instituto de Investigación
Resumen
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Año:
2020
ISSN:
2304-2265, 2224-235X
De Vicente Domínguez, Aida María; Carballeda, Mireya Rocío
Universidad San Martín de Porres. Escuela Profesional de Ciencias de la Comunicación. Instituto de Investigación
Resumen
The visual content in the coverage of COVID-19 in the digital editions of the most consumed Spanish scientific journals during this epidemiologicalcrisis is analyzed. The objectives are to analyze the presence, number, typology, hyperlink and authorship of the image in the informative pieces. The image (n= 549) is analyzed in the informative pieces published in muyinnteresante. es (n= 204) and nationalgeographic.com.es (N=85) from February 7 to May 14, 2020. A content analysis was chosen by previously established codes to identify the variables under study. It is established that the potential of the image is not used in the digital environment and proposals for improvement are made to optimize the potential of the image due to its importance as a source of knowledge in times of health crisis.
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Año:
2020
ISSN:
2304-2265, 2224-235X
Rivera Salas, Paola Eunice; Hernández Flores, Hilda Gabriela
Universidad San Martín de Porres. Escuela Profesional de Ciencias de la Comunicación. Instituto de Investigación
Resumen
Organizations currently use infographics on social media to have a greater impact on audiences. Objective: Characterize the presence of Responsible Communication in infographics published by pharmaceutical companies on the social network Facebook. Methodology: Quantitative, descriptive, transversal, and non-experimental. The variable of interest was Responsible Communication (CR) in two subfields: Corporate Communication and Digital Communication (Hernández-Flores, 2018). 69 infographics published by 4 multinational pharmaceutical companies that had an official website in said network in 2018 were observed. Results: As for Digital Communication, infographics are an effective communication tool; although, the interactivity that arises from said publication is not attended by the observed companies. On Corporate Communication, corporate culture is promoted in infographics, but not the reputation of the companies analyzed. Conclusions: It is a priority to detect the areas of opportunity that organizations must execute a CR towards their audiences using digital tools.
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Año:
2020
ISSN:
2304-2265, 2224-235X
Ávila González, Rafael; Andrade García, José Alfredo
Universidad San Martín de Porres. Escuela Profesional de Ciencias de la Comunicación. Instituto de Investigación
Resumen
The old reduction of organizational communication to the domain of administrative action is charging today’s practitioners the accounts corresponding to its theoretical indeterminacy. If the abstractions about its ends and means, with which it was constructed as an instrument, were in themselves a strong limitation for its strict development, the current metamorphosis of global economics and politics seriously jeopardizes the possibilities of its reproduction. epistemological and professional. The challenges to the world today have narrowed the margin of decision in the conventional terms of analytical and functional affiliation, a new theoretical revision and its undeclared assumptions of self-definition seem relevant in order to give it greater consistency and epistemic validity. This paper hopes to be a contribution in that sense.
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