Sistema Regional de Información
en línea para Revistas Científicas de América Latina,
el Caribe, España y Portugal

The visual representations of the design process are used as didactic devices to illustrate) which are the main stages, the types of thought involved, activities and the feedback loops that take place throughout the process. Considering that the action of representing consists of selecting or emphasizing some elements of the phenomenon represented by others, we ask ourselves which conceptions of design communicate those models and which aspects they omit. We propose a theoretical study to discuss two central elements: a) the didactic function of these models and b) the different narratives using metaphors that these models express. We have selected, at our discretion, different representations of the design process from academic and professional sources, including articles and books in physical and digital formats. We conclude that these models contribute to produce and reproduce a professional culture of design, to the extent that its creation, dissemination, and consumption, facilitating transmitting “shared values” and a “narrative” between designers and others who seek to adopt the way of working, think or learn from the designers.

The project “From prototype to product” is an experience within the Design undergraduate studies at Universidad del Desarrollo, as an extracurricular activity to promote the early commercialization of designs produced by students. The objective of this initiative was to expose students to a real productive process, marrying an academic milestone with an entrepreneurial practice. This implied, among other aspects, that students should be taught that in order to market a prototype it is necessary to conduct a new design process that involves an evaluation of production costs, which brings with it the sacrifice of design decisions that they are not used to perform. This experience resulted in a first collection of marketable objects, which brought together students from different studios and venues of the Space and Object Design major, of the Design School of Universidad del Desarrollo.

A new number of Cuadernos del Centro de Estudios en Diseño y Comunicación of the University of Palermo is presented here, which is part of the Research Perspective "Intersections between Culture and Design". It aims at addressing different articulations between the cultural and the design fields; we can find multiple intersections both at the level of concepts and at the level of practices. The focus on this articulation encourages us to problematize disciplinary divisions and open a fruitful field of discussions, reflections and actions. These, broadly speaking, can be thought as the sociocultural framework within wich any design develops and which gives meaning to design, and design as the process by which cultural objects, practices and representations are conceived, projected and made

From its title: Design Challenges, Interdisciplinarity and Teaching, this volume houses a look at the future of design. Based on two distinct axes, the different aspects of the design today are analyzed with a proposal character. The axe “Teaching Design in a Changing World” examines different aspects of the teaching-learning relationship. For its part, the axe “Frontiers of design and its scope at the service of interdisciplinary projects” relates to different design projects whose emphasis is on public sector innovation, heritage and developments at national, regional and global levels. In all the writings, the creative quality of design is highlighted and developed.

This thesis covers the uses and transformations of Chibuleo women’s apparel between the years 1990 and 2016. Based on the analysis of the changes in apparel that occurred in this process, three apparel typologies are identified and analyzed. In turn, and as part of the analysis, these typologies are related to three historical, social and political moments. These milestones were, in the first place, the indigenous uprisings of 1990, which helped to acheive the consequent constitutional recognition of ethnic rights. Secondly, the creation of bilingual educational institutions, specifically the Chibuleo Millennium Educational Unit, and lastly, the creation of savings and credit cooperatives. This historical process, which had the fight and the vindication of the rights as common thread —called “the acquired respect” by the Chibuleos—, is intimately related to the use and apparel transformations of this people. In particular, in this thesis we study the groups of women identified as “las mamas”, “las profesoras”, and “las de las cooperativas”

The purpose of this article is to inform Image Consultants what are the main elements that affect the positive, effective and agile performance of the Marketing plan in their business. In this article are indicated some paths to these challenges. There were years of studies in the area of Marketing and Communication, in addition to practical applications in the world of Image Consulting. Acquire information and knowledge through the results in business, from students and mentors, in addition to research. Focus on the most common mistakes in three pillars that will be called the Marketing Plan Triad. They are, lack of clarity, lack of organization and lack of skills. The market is in need of Image Consultants, and your mission to help people find and want your service, through Marketing.

The global changes in the economy and the “new normality” as a daily way of life mean that the concept of Image is changing towards finding a new location that allows us to respond to new variables that each person is facing. The perception of time, distance without distances, the virtuality of the image defines a new way of meaning the image concept. Without a doubt this also affects not only the perceivable but the way of structuring the teaching of aspects such as Color, when it was believed that it was impossible to teach or diagnose it with virtually the same quality with which the techniques are applied in person. All these variables make up a new paradigm that marks a new direction within the line of conceptual research in 360º Image that we began to develop in 2019 Diverse authors and experts in Image from countries with cultures and customs as dissimilar as India, Austria, Mexico, Brazil and Argentina share in this new edition of UP Academic Cuadernos the new challenges that have 2020 as a starting point so that we can rethink the Image conceptually in this context with an open end.

The purpose of this article is to define the Industry sustainability standards prevailing in the Image Consulting Industry to help you meet up to those standards and gain success in your Image consulting profession. It’s never too late to start working on the Brand value of your Business and bring it up to the highest standards prevailing in the industry. Image Consulting is about growing your Business through brilliant ideas and right tools. As an Image Consultant, Let your Image reflect the extraordinary side of you. In this article we will share hands on experience of successful Image professionals from the industry with the readers to give a realistic glimpse of their journey from start to finish, helping you develop your own business. This article aims at helping the readers understand the dilemmas and dynamics of the market and work towards promoting a sustainable Business. We will also be sharing various Business options and choices to build your business around it.

The impact of the Covid-19 marked, in the whole world, a watershed in the lifestyle, way of socializing and living together for millions of people. Also, this pandemic accelerated the definitive entrance to the fourth digital revolution. This whole phenomenon is known as “the new reality”. The crisis that has been experienced worldwide, has plagued all industries, sectors and professions. And of course, politicians and their way of coming and staying in power can not be left aside. If already before Covid-19, being a politician was synonymous with a host of negative terms and concepts, nowadays, managing the political image becomes a huge challenge for advisers and specialists on the subject. With this work, the aim is to present the new reality to design, manage and manage the image of politicians in an environment where the masks, the healthy distance as well as the strict protection and hygiene protocols will prevail in the long term.

In corporate identity, the correct interaction of content, appearance and marketing is becoming increasingly important in today’s visually oriented world. This applies not only to products, but also to people. The objectives, the messages, the language and the image complement each other to form an effective whole. Personal corporate identity requires being able to develop positive charisma, compelling behavior, and authentic impact. These elements are inseparable, for example, from today’s successful politician. Especially for women and men in this professional field, who often present themselves to the outside world, holistic image counseling is of great advantage in being optimally perceived in a way geared towards the target group receiving your message.