Sistema Regional de Información
en línea para Revistas Científicas de América Latina,
el Caribe, España y Portugal

The concept of a global pandemic has forced to change interpersonal communication in an abrupt way. Within this adaptation, the concept of Image as such is developing its reformulation. Today more than ever Image is perception and communication. In this work you will see how the question about what the Image is has been reformulated almost by itself. As Image specialists, today there appear before us aspects of the lives of others that we did not see before, new needs from the personal image of clients, who ask to incorporate a new learning about their own Image and how it communicates to others. Today customers perceive that their Personal Branding is key in communication in this new normal. The resignification of the Image concept has initiated a change without return posing a new challenge in the profession.

Personal branding is an ongoing process of developing and maintaining a reputation and impression of an individual, group, or organization. The role of image is considered to be very limiting when it comes to personal branding, especially while maintaining the reputation and impression. There is enough evidence present that personal image plays a vital role in various stages of personal branding. In this study, we study the role of personal image in personal branding through three stages - a) discovering and crafting the personal brand; b) expressing; c) finally maintaining and enhancing the personal brand. The study provides insights and share case studies related to this topic.

Anthropocene is the name given to the geological era in which we live affected by the activity of humanity, in which there have been major breaking off in our relationship with nature, with catastrophic effects such as global warming.

The paper to present addresses some theoretical concepts of pragmatism and semiotics of Charles Sanders Peirce, in relation to the sign, the relationships established between signs and their projection to the Strategic Planning Advertising - Planning. Based on these theoretical elements, a semiotic model of strategic planning is proposed, resulting from the research project: "Semiotics, planning and advertising strategy, Pragmatism projections to contemporary communication" funded by the Jorge Tadeo Lozano University and executed in 2014-2015 . The question that guides the presentation is: Which elements of Pragmatism and Peircean semiotics can be projected to a strategic planning model in advertising? For the development of the paper work three fundamental arguments of pragmatism, known as phenomenological categories, which are related to the sensations, actions and thoughts that arise in the human mind. They are related between the feelings of the people, the actions they do and the thought of those actions and that in the advertising exercise are associated with the sensations that the consumers have against the products or brands, the purchase actions and the filiation processes with brands (strategic branding). This sequential approach allows proposing a strategic advertising planning methodology tied to measurable and efficient results. The model of Strategic Planning Advertising - Planning, was used with great success in 4 cases EFFIE College 2016 in Colombia. The result in this competition was: 2 finalists and one Gold in the case of the Bancolombia client. 

A paradigm shift in Education is trending towards a new direction in the way of teaching, and photography training is not an exception. From an articulation between Young People and Adults Education Area and Special Education Needs Area, this educative project is developed under the paradigm of the inclusive education, considering the diversity that appears in the classroom as a possibility of enrichment but not as an obstacle. In this article the educational experience is narrated between a photography course for young people and adults and for young people with hearing disabilities whom attend to a special needs school. Taking into account the current regulations, the different support devices for inclusive education, previous experiences and various teaching strategies, this project aims to build the basis to be replicated in other training courses for young people and adults in which even the paradigm of Inclusive Education is not present in the way that the law determines.

Through the analysis King Vidor’s The Crowd, Ted Wilde’s Speedy, Paul Fejos’ Lonesome, all of then shot in New York, this work explores the emergency of that city as a paradigm of modern metropolis in the 1920s. In particular, this study seeks to cast light on how the classical Hollywood narrative faced the challenges stemming from the modern metropolis celebrating the power of the average individual against a context dominated by mass culture.

The undeniably close relationship between photography and technology has created a convoluted curriculum that tends to be outdated. This condition means that photography programs continue to inherit structures from other curricular traditions, denying them the possibility to construct their own content in the field, which causes an endogamous visual phenomenon in which trends are constantly repeated, something which is typical of these times in which political and economic systems societies made up not of citizens but rather consumers. The alternative is to investigate the context and change this invisible curriculum to one that is active and which permeates the institutional structure and connects it to the everyday.

The article examines some implications of the action of the shadows in cinema, from the penumbra that traditionally is a preliminary condition for the projection of images, to the emergence and operation of the shadows reflected on screen. Some of the productions of two filmmakers Raúl Ruiz & José Luis Guerín, who use the possibilities of shadow in there films, are analyzed to deploy, with the assistance of specific cases, some notions of a theory of the image and the cinematic experience crossed by the incidence of shadows.

This article proposes a reflection about the creation processes in visual arts, focusing on argentine photography. The ways to reach the artwork and develop the act of creation are multiple and personal. The proposal is to look at the local scene and think about its particularities, its specific features and problems.

This text is part of the Colombian Billboard doctoral research project at the University of Granada (Spain). It’s about the modernization of Cali through the stamp (1910- 1944). The main theme of this text is the history of graphic design and its content focuses on the poster as a cultural object and its main features. The poster is a window and a mirror in which we can understand a society in a specific period of time, reason why, the cartels have become reference of the modern world.