Sistema Regional de Información
en línea para Revistas Científicas de América Latina,
el Caribe, España y Portugal

The Carioca artist Hélio Oiticica made an emphasis on material appropriation and collective participation as design techniques to intervene in the evolution of the city and the emancipation of its citizens. This interest led to his installations Tropicália and Éden to favor the empowerment of Brazilian society during the last third of the 20th Century. The works, exhibited at the Museum of Modern Art in Rio de Janeiro in 1967 and London’s Whitechapel Gallery in 1969, soon became a physical and poetic symbol of Brazil’s recovery −a country mired since 1964 in a military dictatorship and political censorship. The ‘anthropophagic’ and ‘tropicalist’ features that characterized Oiticica’s works truly shifted the ways of occupying and inhabiting space, which were not only reflected in art installations, but also in a contemporaneous architecture committed to social and political progress.

During 300 years of the recent Japanese history, a very original urban event took place becoming a predecessor of today’s region-cities. This urban event will be referred to in this research as ‘Tokaido Linear City’ and occurred between the 17th and 19th Century, a time of peace and isolation in Japan that would contribute to an unprecedented and global urban structure. This research analyses, working with precise pictorial maps by Hishikawa Moronobu and other graphic documents, this five-hundred-kilometre urban linear structure that would cross the country from side to side connecting the two capitals with a population close to 2 million. This is a graphic work, made up of small chapters that will immerse the reader in an already urbanised Japan by the time Europe was still pre-urban.

If “the house is the container, the shell, of a home” the room could be the refuge, the cuirass of the solitary person. Many inhabitants have seen this domestic space as a physical refuge: against the outside, against their fears, or against yourself. The ‘cuirass room’ becomes a second skin, a magic place: the space to protect, go off alone, hide away and isolate yourself. The objective is to observe the architecture of the room from the interior, from these isolation periods, and to understand other spatial qualities of these minimum units. Some literary works –Dostoyevsky, de Maistre, Perec– and some artistic experiences –Bourgeois, Nauman, Beuys– are used as the elements of this drift: to approach the action-body binomial; to measure the perimeter, to walk the room, or to reference the context of the room from the ‘dreamer’s’ body. The ‘cuirass room’ is a spatial, strategic and architectural approach.

Caricatura del profesor Juan Martín Baranda por ‘Jakue’ (Jaime Alberdi)

- Detalles de este número - Equipo - Mapa de la Constelación

The production and distribution of news is changing. At the same time, the relationship between journalism and artificial intelligence systems is becoming stronger. Within this context, conversational bots have appeared, which are software applications that distribute personalised content (Al Johri et al., 2016) through social networks, online instant messaging apps, and mobile devices. This research presents a case study on the conversational political news bot known as Politibot, which is a pioneering, successful Spanish project that emerged during the 2016 election campaign. The study analyses users’ perceptions of the bot as a news and conversational tool based on their experience of use. An experimental methodology has been used in combination with other qualitative and quantitative research techniques (documentary analysis, direct observation, registration forms, as well as pre-test and post-test by means of questionnaires). The results show widespread acceptance in terms of reliability, comprehension, and the format regarding the information received from the bot, as well as its immediacy and customisation. However, the possibility of interacting with bots is still limited, which is also true of the case under study herein.

   

Some influential authors have hardly criticized the traditional marketing consumer-responses models because these approaches would be hypothetical. To test these consumer-responses models, we surveyed 539 Chilean post-millennials, asking them about their prime motivations at the time of clicking on digital ads on their mobile devices (phones, laptops, or personal computers). We displayed three possible outcomes/responses to respondents, based on the traditional marketing consumer-responses approaches: a) knowing about the characteristics of a product or service through an informative ad, b) feeling a pleasant sensation through an attractive ad, and c) making a rapid purchase through a temporary offer or price promotion, with expiration time. We asked subjects about how many times they bought something after receiving different digital advertising inputs. According to our results, respondents tended to click more on behavioural ads, designed to trigger a rapid purchase, than on informative or affective ones. Our regression analysis demonstrated that owning a smartphone increased significantly the number of times Gen Zers bought after being exposed to a digital ad.

Social networks have changed the communication rules between companies and their stakeholders. Facebook became an important tool of communication strategies to promote interaction and dialogue. The objective of this study is to analyze how companies in LatAm and worldwide are managing the interaction with their stakeholders on Facebook. For this paper, 159 corporate profiles and 32,760 posts were analyzed through the methodology of content analysis. The categories selected were communication approach, communication resources, interaction level, and interaction rate. Results illustrate that the communication of companies in LatAm and worldwide mainly involves an informative approach on Facebook. The content disseminated by companies is not promoting interaction with the stakeholders. In contrast, companies are managed in a unidirectional way, meaning that it is not managed to establish and strengthen relationships, but rather to get visibility.

Characterised by its multilingual and multiformat features, the multimedia journalism narrative is shaping a new ‘archaeology of composition’ (Manovich, 2005), also called the ‘new textuality’ (Anichini, 2003). As digital media celebrates its 25th anniversary (Salaverría, 2019), this research aims to examine the current state of the multimedia narrative in journalism. The defining elements of this narrative in the generalist information media have been analysed through the observation of hypertextual, multimedia and interactive resources. The methodology used is content analysis, allowing for both the systemization and description of the predominant parameters through the comparative study of four media sources: two digital (elconfidencial.com and eldiario.es) and two with their origins in traditional print (elpais.com and elmundo.es). The sample (N = 560) consists of a wide spectrum of the most topical news items, positioned as the most relevant by the media on their websites. The key findings reflect a limited use of multimedia elements in the so-called ‘narrative immediacy’. In particular, we have detected a misuse of hypertextuality, rendering it ineffective; a lack of relevance in the interactivity, and scant presence of in-house multimedia resources, which are more often provided by agencies. This scenario confirms the more sceptical view of the ‘techno-euphoria’ that was a feature of the early days of digital media and, in the current situation of immediacy, points to the need to enrich the multimedia narrative beyond the mere juxtaposition of digital resources that characterised the first 25 years of digital media.