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ISSN: 2310-2799

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546,196 artículos

Año: 2020
ISSN: 2386-7876
esther martinez; Clara Simón-de-Blas
Servicio de Publicaciones de la Universidad de Navarra
The aim of this paper is to contrast whether cognitive memory and emotional recall related to a tragic event and exposure to advertisements that evoke such an experience generates a negative emotional change in the target. We performed an experiment that analyzes emotional changes derived from advertisements featured in the national press ten years after terrorist attacks. We chose the attacks: September 11, 2001, in New York City, and March 11, 2004, in Madrid and analyze the cognitive recall in a set of Spanish and United States focus groups. The results show a significant emotional change in the respondents after the advertisement visualization that is more strongly linked to the recall of a negative event than to the advertisement creativity.
Año: 2020
ISSN: 2340-2776, 0212-8594
Hernandez-Hernández, Beatriz Rebeca; Regino-Maldonado, Juan; Miguel-Velasco, Andrés Enrique
Editorial Universidad de Sevilla
This article describes the activities carried out by the rural social enterprise, Centéotl A. C. in Zimatlán, Oaxaca, Mexico. To promote the conservation of amaranth cultivation as an agrifood heritage. The methodology is qualitative and descriptive. The analysis by means of the statistical package SPSS v.25 determined the frequency of affirmative answers with more than 50 percent, to specify a positive impact. The results showed that goods offered by the company contribute to the continuity of the crop (81,08 percent), and to a lesser extent services offered by Bancomunidad (51,3 percent). This case study shows that through production and consumption techniques this food can be adopted in the daily diet. It is concluded that the activities carried out by Centéotl promote the recognition of this crop as an agrifood heritage.
Año: 2020
ISSN: 2340-2776, 0212-8594
Navarro-Valverde, Francisco Antonio; Pylkänen, Päivi; Hyyryläinen, Torsti; Cejudo-García, Eugenio
Editorial Universidad de Sevilla
This research focuses on the LEADER approach, the practice of neo-endogenous rural development inside the European Union (EU), and inside of this, one of its basic specificities, transnational cooperation projects (TNCP), specifically for Finland and Spain, and for the 2007-2013 programming period, what implementation problems have these projects faced? What effects have been derived from their application? To obtain quantitative information, the reports from the European Rural Development Network have been analyzed; and to extract detailed information, the reports of the National Rural Network of Spain, of Nordic-Baltic LEADER Cooperation Award, have been consulted, in addition to for some projects, the reports of these TNCPs of each Local Action Group; and in the cases that those responsible for these TNCPs have been found, the data extracted from a questionnaire, answered by 19 of them. The data show that PCTNs have not obtained the needed expectations, mainly due to bureaucratic, economic problems, and even, due to the lack of willingness of the initial and last stakeholders and managers in charge to implement them. Therefore, the potential for transnational cooperation remains underutilized in terms of knowledge sharing and skills development, to provide new ideas and inspiration that strengthen rural development strategies, and even to foster solidarity between different rural areas.
Año: 2020
ISSN: 2340-2776, 0212-8594
Calderón-Puerta, Diego Manuel; Arcila-Garrido, Manuel
Editorial Universidad de Sevilla
Cultural tourism routes and itineraries are tourism promotion tools that have undergone a remarkable development in recent years, thanks to their ability to enhance the value of cultural heritage. In this sense, national and international organizations as well as private initiatives have designed tourist routes that cover a wide range of topics, while cultural itineraries have been recognized at the institutional level by organizations such as ICOMOS or the Council of Europe.The main objective of this article is to offer a proposal for the design of cultural tourist routes through the use of a geographic information system. To achieve this goal, we start from a brief theoretical framework in which the tourist use of geographic information systems and the conceptualization of tourist routes and their differences with itineraries are analyzed. Subsequently, the methodology used consists of two distinct phases. Initially, a quantitative study is carried out in which data on the late medieval heritage are collected and subsequently, through the use of a GIS, an index of tourist potentiality is carried out and the creation of a tourist route in the province of Cádiz (Spain). In this way the results obtained justify the route designed and the choice of municipalities, based on their greater availability of tourism resources (accessibility, hospitality etc.) and cultural (historical assets).With all this is intended the activation of a heritage that has notorious possibilities for tourism and cultural promotion, based on the common history they share and that is forged over more than two centuries.
Año: 2020
ISSN: 2340-2776, 0212-8594
Escribano-Pizarro, Jaime; Serrano-Lara, José Javier; Valero-López, Diana Esmeralda
Editorial Universidad de Sevilla
This article explores how the attention to rural areas is materialised in the plans for social inclusion in Spain. We analyse the national and autonomous frameworks classifying the Autonomous Communities (AACC) according to their degree of rurality (OCDE). Therefore, we establish if there is a relationship between the territorial character of each AACC and the type of inclusive actions set for rural areas, and which are the topics approached. The results show that the predominantly rural autonomous communities do not register the most substantial quantity of actions targeted to rural areas and that the themes more developed are on planning and regional development, education and training enhanc.
Año: 2020
ISSN: 2340-2776, 0212-8594
Ramírez-Rosete, Norma Leticia; González-González, María Jesús; Reyes-Granados, José Alejandro
Editorial Universidad de Sevilla
This research is based on a descriptive methodology regarding the main urban-architectural typological characteristics of the historic cities of Puebla, Havana and Quito, emphasizing current legislation and conservation policies for their protection. This is due to its complex and diversified political-administrative, cultural, tourist, etc. functions, which continue to maintain a certain homogeneity. However, some interventions jeopardize the conservation and preservation of their tangible and intangible cultural heritage. Therefore, this research is focused on analyzing and comparing regulatory plans and planning tools aimed at both the commercialization and the rehabilitation of the cultural identity of these Novo-Hispanic cities that currently play a relevant role as cultural heritage cities of humanity references Worldwide.
Año: 2020
ISSN: 2340-2776, 0212-8594
Cebollada, Àngel; Badia, Anna; Vera, Ana
Editorial Universidad de Sevilla
The current researech deals daily mobility in urban low-density welfare society areas in order to identify pioneers in modal shift. Qualitative methodology was used; semi-structured interviews were conducted in a sample of residents in the municipality of Matadepera (Barcelona Region). The results show the prominence of the car in the daily life and the low permeability of the new mobility practices (active and shared) that similar social groups begin to practice in dense urban areas. The urban morphology and the design of a public space biased for the use of the private vehicle make difficult the modal change. Public policies are needed to make it possible to create proximity and redesign the public space to generate the conditions for modal change.
Año: 2020
ISSN: 2340-2776, 0212-8594
Lopez-Otero, Javier; Garcia, Renato
Editorial Universidad de Sevilla
In this paper we examine  the impact of host country (HC) factors on OEM (Original Equipment Manufacturers) aerospace firms and  top specialized supplier aerospace firms (TIER), for knowledge creating and sharing with local HCs inventors. Data sources include a sample of 874 international plants of aerospace companies and information from the HCs in which they locate a plant. The results showed the existence of knowledge spillovers from aerospace R&D and research institutions produced in HCs. The OEM group is more efficient than the TIER group in appropriating aerospace R&D. On the contrary, TIER group is  more globalized and their knowledge is more based on their own expertise than on in-house R&D.  Foreign aerospace firms benefit specially from research institutions’ knowledge spillovers produced in related fields to the aerospace industry.
Año: 2020
ISSN: 2340-2776, 0212-8594
Espejo-Marín, Cayetano; Aparicio-Guerrero, Ana Eulalia
Editorial Universidad de Sevilla
Subsequently, a new Government regulation led to the containment and almost stagnation of the sector until recent dates. At present, a stage of development is taking place as a result of the new commitment to renewable energies to comply with the EU guidelines and the development of self-consumption.The method used has focused on the analysis of the consequences of the decisions of the Governments of Spain in relation to this energy sector, with regard to the evolution of the installed power and its territorial distribution. The results confirm the clear relationship between the policy of incentives and their expansion in the initial stage, the policy of containment and stabilization for a decade and the current situation of new recovery, which is motivated by technological progress and the development of self-consumption, favored in both cases by the enormous reduction in the cost of the facilities.

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