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en línea para Revistas Científicas de América Latina,
el Caribe, España y Portugal

ISSN: 2310-2799

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546,196 artículos

Año: 2020
ISSN: 0719-367X
CHRISTOFOLETTI, ROGÉRIO; PIASSA GIOVANAZ, DANIEL
Facultad de comunicaciones de la Pontificia Universidad Católica de Chile
This article discusses how Journalism Ethics and technology have been mentioned and discussed throughout the first decade of this century inObservatório da Imprensa, the oldest latin american media critic website. The mapping of occurrences (2001-2010) allow us to observehow essential themes of Journalistic Ethics were considered in the period, and how they contribute to update the beacons of professional conduct
Año: 2020
ISSN: 0719-367X
LÓPEZ ESCARCENA, IGNACIO
Facultad de comunicaciones de la Pontificia Universidad Católica de Chile
This article aims to identify and describe the notion of country proposed by Presidents Ricardo Lagos and Sebastián Piñera in their first State ofthe Union messages in May 21st, besides of establishing the similaritiesand differences between both. With the idea of building this comparison,the relationship between protector fathers/liberals and strict father/ conservatives suggested by George Lakoff was taken into account. AlgirdasGreimas’ narrative grammar was used to recognize the notion of country that each President depicts. Lakoff’s frame theory, on the other hand,constitutes the alternative chosen to analyze the worldviews conveyed in each message. The results show various correspondences and few betweeneach Head of State. While Lagos, as it may be assumed, presents most of the traits of a liberal politician, the same can be said about Piñera.
Año: 2020
ISSN: 0719-367X
VARGAS BIANCHI, LIZARDO
Facultad de comunicaciones de la Pontificia Universidad Católica de Chile
Some theoretical frameworks suggest that consumer’s propensity to buy a brand starts by choosing from a closed number brand consideration set, onewhich may be memory based. Advertising may work as an influential factor over memory as well as in the composition of these brand consideration sets. The present study observes the link between spontaneous advertising recall over consideration sets formation in children. This age group is studiedbecause, despite the literature being broad on advertising effects over children, there are no reported studies regarding consideration set elaboration. An experiment was made with children belonging to Concrete Operational stage, simulating a purchase scenario, in order to monitor advertising’s effect on memory based consideration sets. Results did not suggest a correlation between spontaneous advertising recall and the constitution of memory based sets
Año: 2020
ISSN: 0719-367X
AGUILLÓN VALE, PEDRO
Facultad de comunicaciones de la Pontificia Universidad Católica de Chile
This article analyzes, from triadic conceptual model, ideological perceptionthat media production attributed to the social actors of violence in thepages of events. The study is based on the sociocognitive approach to van Dijk. It analyzes 92 news texts published in two regional newspapersVenezuelan: Panorama and La Verdad. The results reveal that: a) the news tend to emphasize positive information of We, conceived as potentials victims of violent crime, and highlight the negative aspects of They, labeled as deviants and antagonists; b) the sociocognitive context picksideological perception of violent crime published in the pages of events; and c) the newspapers promote subtle discursive practices of social inequality
Año: 2020
ISSN: 0719-367X
ARROYO ALMARAZ, ISIDORO; BALADRÓN PAZO, ANTONIO J.; MARTÍN NIETO, REBECA
Facultad de comunicaciones de la Pontificia Universidad Católica de Chile
The aim of the current investigation is to discover the perceptions and uses of Social Networks for Spanish NGOs. Two research lines have been stated, a quantitative one based on a poll, and another one qualitative and based on the pro/con valuation of two designed groups. The role of Social Networks in the communication plan of the NGOs has been analyzed, foreseeing the possible upcoming needs. The scope of the reference analysis includes aspects of creativity and innovation in the message release, as well as
Año: 2020
ISSN: 0719-367X
SODO, ROCCO
Facultad de comunicaciones de la Pontificia Universidad Católica de Chile
Between 1974 and 1977, a series of political events transformed Spain, outlining a new scenario for Journalism. This article aims to provide an overview of the changes into the daily ABC in that period, a stage where a broad perspective is given from the fall of Franco, the dissolution of the regime and finally with what has been called the Transition to democracy. The study seeks to analyze, in the light of the new situation experienced in the nation, the way in which ABC has confronted the phenomenon of consignas in their international political article. Therefore, the research is relevant to compare the way ofwork of the daily ABC during the Franco’s regime and to its disappearance
Año: 2020
ISSN: 0719-367X
MARQUES DE CARVALHO, JULIANA
Facultad de comunicaciones de la Pontificia Universidad Católica de Chile
The digitalization of television is a tendency observed in many countries around the world. In Latin America much has been discussed about its implementation, in Brazil is already instituted the Brasilian System of Digital Television and in Chile the Digital Television (TVD), in this way the present article has the objective of comparing the main aspects of the digital television implementation between Brazil and Chile, emphasizing the theoretical matrices observed in this process
Año: 2020
ISSN: 0719-367X
Antunes, Catarina; Pedro Sebastiao, Sonia
Facultad de comunicaciones de la Pontificia Universidad Católica de Chile
Communication with a commercial purpose, developed to promote brands and sell products, services or ideas concerns the field of ethical analysis, as the commercial objective of paid and sponsored content must be disclosed, for the sake of transparency and to respect the readers. The starting question “What is the opinion of content producers on ethical practices in their production?” guides this research, which aims to assess the opinions of communication professionals regarding ethical and unethical practices derived from the relationship with bloggers and influencers in online social networks. We used the qualitative method, conducting seven semi-structured in-depth interviews with public relations professionals and journalists, and an interpretative analysis of the results. In specific terms, we defined the following objectives: to understand what requirements the use of influencers in online social networks (including blogs) must have to be considered an ethical practice, and to compare the opinions of paid content producers and journalists regarding ethical practices in a digital environment. We have concluded that there are increasing ethical concerns related to credibility of content producers, bloggers, and digital influencers.
Año: 2020
ISSN: 0719-367X
Herrero-Diz, Paula; Tapia-Frade, Alejandro; Varona-Aramburu, David
Facultad de comunicaciones de la Pontificia Universidad Católica de Chile
The media live in a constant adaptation to face an increasing consumption of information from mobile devices. This demand has given rise to mobile journalism, designed and adapted specifically for this technology, and has led to the appearance of new advertising formats to retain new audiences, also mobile. To find out what are the habits of users regarding the consumption of news from these devices, their preferred journalistic formats and how they interact with information, we designed a survey study that was administered in Spain to consumers between 16 and 65 years (N=555). The results reflected the consolidation of mobile devices for the consumption of information –84.8% consulted news or journalistic content on the mobile phone on a daily basis, frequently in the workplace, while waiting for something, or during downtime–, the adaptation of the media to this technology, and a predilection for social media apps to find news, to the detriment of media websites. They also revealed that informational video is the most successful format among consumers, although from native video applications, such as YouTube or Vimeo. Thus, that is where the media have a challenge: offering more attractive video consumption experiences so that the public consumes this format on their pages and, therefore, turns to first-hand sources of information
Año: 2020
ISSN: 0719-367X
Bachmann, Ingrid
Facultad de comunicaciones de la Pontificia Universidad Católica de Chile
No contempla resumen

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