Sistema Regional de Información
en línea para Revistas Científicas de América Latina,
el Caribe, España y Portugal

in Mexico, gender violence is detected as a systemic and structural problem that requires the intervention of various disciplinary visions to attend to and reduce the number of victims. Among the strategies are the campaigns developed by designers and visual communicators in public, private and institutional institutions. governmental. However, such strategies have been found to expose inconsistent messages. To illustrate this statement, the visual elements, and the type of message of three audiovisual campaigns developed in Mexico in 2020 will be examined: #Cuenta hasta 10 (Segob), #Noestássola (SpotlightMX) and #No EstásSola (Segob) through a model of analysis from a position of critical feminism. The results highlight the incomplete discourse within the campaigns, since it shows a repetition of stereotypes around the different types of aggression, as well as the role that women have within the home.

Gran parte del crecimiento que ha tenido la industria camaronera en el Ecuador se debe a que Estados Unidos históricamente ha sido el principal comprador/importador de camarón ecuatoriano. Es por ello, que esta investigación tuvo como objetivo estimar la demanda de importación de camarón ecuatoriano de Estados Unidos entre 1990 y 2018. Las variables utilizadas fueron los precios del camarón ecuatoriano y tailandés, la renta de los consumidores americanos explicada a través del PIB de Estados Unidos y la presencia del virus de la mancha blanca en el camarón ecuatoriano como variable dummy. El método de estimación utilizado fue Mínimos Cuadrados Generalizados. Los resultados del modelo mostraron que las variables utilizadas explicaron esta demanda y que el precio del camarón ecuatoriano y la renta de los consumidores americanos, fueron las variables más significativas que deberían analizar los empresarios camaroneros del Ecuador, para ingresar a este mercado o incrementar sus exportaciones.Palabras clave: Camarón ecuatoriano, Demanda, Estados Unidos, importaciones, Mínimos Cuadrados Generalizados Abstract Great part of the shrimp industry growth in Ecuador is due to the fact that the United States has historically been the main buyer/importer of Ecuadorian shrimp. For this reason, this research aimed to estimate the US import demand for Ecuadorian shrimp between 1990 and 2018. The variables used were the prices of Ecuadorian and Thai shrimp, the American consumers’ income explained through the GDP of the United States and the presence of the white spot virus in Ecuadorian shrimp as a dummy variable. The estimation method used was Generalized Least Squares. The results of the model showed that the variables used explained this demand and that the price of Ecuadorian shrimp and the American consumers’ income were the most significant variables that Ecuadorian shrimp businessmen could analyze to enter this market or increase their exports.Keywords: Ecuadorian shrimp, Demand, The United States, imports, Generalized Least Squares

Prewriting is a process that contributes to the cognitive, motor and social development of children, therefore, it is necessary to carry out motivating activities that allow effective learning and efficiently prepare them for their success at other school levels. To achieve this learning, joint work between teachers, parents and representatives is essential, this approach motivated the preparation of this article whose objective is to describe the current state of the development of prewriting in 5-year-old children from the Daniel Villacreses Aguilar School. The research also originated a proposal on a system of activities for the development of pre-writing in 5-year-old children from the Daniel Villacreses Aguilar School. They also consider important the proposal on a System of activities for the development of pre-writing. Keywords: Activity System, skills, prewriting.

The objective of this research is to present an analysis of the management of human capital in the canteens of the central market of the city of Portoviejo, located in the province of Manabí, Ecuador, determining the standards of customer service. The research was descriptive, with a non-experimental design and a mixed approach, using a theoretical, empirical and mathematical methodology that allowed the development of the proposed study, through the application of the survey instrument to 62 workers and 118 customers, the results of satisfaction with the work performed were obtained, however a minority, no less important, emphasizes the need for improvements in terms of teamwork to improve the work environment. Keywords: human capital, skills, performance, motivation, customer service.

Undoubtedly, the pandemic produced by Covid-19 caused great damage to economies worldwide, since one of the measures taken to control the spread of the disease was a total confinement, closing schools, businesses, companies, public places, which produced that the first days the commercialization of products was paralyzed, considerably affecting the companies and also the consumers. This genre that companies devise plans that would allow their products to reach people, for this it was necessary to know what their aptitudes were with respect to buying, marking a new way of profiling consumers, taking advantage of the boom that I take technology in this age. The objective of the research is to determine the consumer profile in the post-pandemic era. The method used is historical and bibliographical and with respect to the methodology the bibliographical-documentary method was used, allowing to obtain reliable information on the subject and to obtain the results. Regarding the results, it was possible to demonstrate that the consequences of the Covid-19 pandemic undoubtedly changed the way companies obtain the profile of consumers. Keywords: Profile, consumer, post-pandemic.

The processes of initiation of reading and writing are essential for children's learning and with an adequate stimulus and adequate teaching strategies, comprehensive training in schoolchildren will be achieved. In the 9 de Octubre Educational Unit, in the canton of Santa Ana, children are beginning to develop their literacy skills with a series of failures and without proper didactic stimulation, this argument motivated the realization of this article whose objective is to describe the state of Current development of literacy in high school students of the Educational Unit 9 de Octubre. In the same way, the research originated a proposal on a guide of integrating activities that will contribute to the development of literacy. Keywords: Integrative activities, literacy, high school students.

In this work, a comparative study was carried out on the reading habits that students bring when they start in the leveling programs of the universities of Manabí, specifically in the Escuela Superior Politécnica  Agropecuaria de Manabí, Manuel Félix López and the Technical University of Manabí. For this, a questionnaire elaborated in google form was applied, where the reading habits that students bring to Higher Education institutions are determined and this shows that there are many limitations when interpreting written texts and developing basic research, since the students have very little interest in reading, for this reason, the concern of researchers to verify the conditions that cause the student to have low performance in the subjects of analysis of written and scientific texts arises, it is concluded that it is necessary to apply new measures that encourages interest in reading since it is an essential activity for learning and acquiring knowledge. Keywords: Reading habits, higher education, University students.

The objective of this research was to propose a didactic strategy for the development of oral language in 4 year old children in the initial sub-level, due to the fact that at this stage it is fundamental that the teacher seeks to promote the development of language through the application of different activities, taking into account and respecting their pace of learning and capacity for understanding. The research has a quantitative approach, for which a questionnaire was elaborated and applied to each child by observing their behaviour and the different activities proposed. This questionnaire was evaluated by a total of 10 experts to give it greater validity. The entire population of 24 children belonging to the initial sub-level of the Profesor Odón Moreira Pisco Mixed Public School was considered. The results obtained reveal that a large percentage of children communicate fluently with their classmates and teachers, and that they are also able to narrate, ask questions and pronounce appropriately. It is concluded that the elaboration of didactic strategies allows teachers to carry out activities in a systematic way and children to enhance their learning and develop their oral language skills. Keywords: didactic strategy, teacher, children, oral language.

In early education, the processes of logical-mathematical notions oriented to the cognitive development of preschool children are relevant. The objective of the research was to design a methodological strategy for the development of logical-mathematical relations in 3-year-old children of the Francisco Pacheco Educational Unit. The research was non-experimental, explanatory and with a mixed approach. The sample consisted of 23 3-year-old children, 23 parents, 3 teachers, 2 authorities and 4 members of the Technical Pedagogical Commission. The methods used were theoretical, empirical and mathematical or statistical, using techniques such as observation and survey with their respective instruments. The methodological proposal is focused on creative and playful actions aimed at the development of logical-mathematical relations in early education children, with activities where attention and constancy will be indispensable. This research contributes to society relevant and novel aspects based on activities related to the fulfillment of learning objectives, since they have been structured in a gradual way, to allow the development of skills according to the maturity of each child. Keywords: activities, methodological strategy, logical reasoning, resources, logical-mathematical relations.

This research aims to analyze public green areas and their use for recreational activities of Ecuadorians. The World Health Organization states that recreation is a necessary activity for the maintenance and improvement of the physical and mental health of citizens, which is why public green areas are essential for cities, which improve the quality of life. of people in each city, and is part of the Sustainable Development Goals, promoted by the UN. The methodology used was framed in a documentary methodology with a bibliographic design. In Ecuador, there are numerous spaces that are part of the urban green areas where citizens recreate and enjoy their free time, such as parks, squares, squares, sports venues, among others, which over time have evolved according to the demands of the citizens themselves and also a product of the planning and management carried out by the government, which is of great importance to preserve the AVP in adequate conditions for the enjoyment and rest of the citizens. Finally, it is mentioned that the AVPs are fundamental within the national territory, and their adequate distribution and preservation contribute significantly to the development of its citizens, the preservation of these AVPs is a joint effort between the State, the private company and the citizens, since that culture, citizen identity, social and political values can be preserved and can attract economic benefits to the city. Keywords: recreation, health, public green areas, citizen.