ISSN: 2310-2799
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546,196 artículos
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Año:
2020
ISSN:
2542-3088, 2542-3088
Ramón-Minchala, Oscar Patricio; Erazo-Álvarez, Juan Carlos; Narváez-Zurita, Cecilia Ivonne; Moreno, Verónica Paulina
Fundación Koinonía
Resumen
This research focuses on the main export product of Ecuador which is organic banana produced by the alliance of associated producers in El Guabo canton called "ASOGUABO". The Motoragsa oganization Cía. Ltd. intends the massification of Drones for the fumigation process, considering as main axes the economic, social and environmental ones. The type of research was non-experimental, mixed and with emphasis on the qualitative approach. As a result, the urgent need to do business with producers is established by promoting schools of new arts, languages and technologies. Drone imports will be based on certified qualities such as ISO 9001, ensuring a long-term business with the stock of spare parts and ready to give training talks for proper after-sales service
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Año:
2020
ISSN:
2542-3088, 2542-3088
Romo-Jaramillo, Milton Vinicio; Erazo-Álvarez, Juan Carlos; Narváez-Zurita, Cecilia Ivonne; Moreno, Verónica Paulina
Fundación Koinonía
Resumen
The social media strategy, also called the online communication and interaction platform between the consumer and the seller, is used by users constantly because it allows the posting and marketing of products of all kinds, including artisanal ones through social networks. The objective is to design a model of social media strategy for the commercial promotion of artisan macanas that enhances the positioning and image of the Gualaceo canton, Azuay province. Methodologically, the research is of a mixed type with a qualitative transversal approach. From the results obtained, it is emphasized that there is a weak commercialization of macanas due to the commercial ignorance and cultural representativeness that these artisan garments have, being essential to apply the social media strategy model as a marketing strategy, the position and improvement of image of the offered product
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Año:
2020
ISSN:
2542-3088, 2542-3088
Cordero-Naspud, Esteban Ismael; Erazo-Álvarez, Juan Carlos; Narváez-Zurita, Cecilia Ivonne; Cordero-Guzmán, Diego Marcelo
Fundación Koinonía
Resumen
The objective was based on determining the intelligent system that adjusts to the operation of "Cordero" marketer, located in Azogues, Cañar province, Ecuador. The method is non-experimental and it is focused on a mixed approach. It was discovered that there is a small number of SMEs using the BI system, and most of them who apply this technology, choose the balanced scorecard tool, which is aligned in a greater percentage to the financial components, clients, internal processes and learning in organizations. The study on business intelligence shows the administration that this technological tool allows a better analysis of the information in a faster way, also it significantly improved the quality of the information, making more reliable reports and providing support for decision making in companies.
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Año:
2020
ISSN:
2542-3088, 2542-3088
Cuello-Cojitambo, José Darwin; Erazo-Álvarez, Juan Carlos; Narváez-Zurita, Cecilia Ivonne
Fundación Koinonía
Resumen
Companies have set their sights on their strengths and used them to leverage brand positioning, sales, productivity and profitability. Financial services entities are within the group of companies aimed at developing collective knowledge so that their know-how does not disappear when a collaborator leaves the team, for this reason, this article aims to investigate how knowledge management is being managed in the Azuayo Garden Savings and Credit Cooperative and if it has the conditions to apply succession plans within its organizational structure. The research was carried out under a non-experimental design with a mixed approach and qualitative and quantitative analysis; applying investigation techniques such as the survey addressed to the entity's employees and interviews with high-ranking officials. The results have generated a proposal for application in the cooperative
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Año:
2020
ISSN:
2542-3088, 2542-3088
Sarmiento-Arévalo, Iván Efrén; Erazo-Álvarez, Juan Carlos; Narváez-Zurita, Cecilia Ivonne; Moreno, Verónica Paulina
Fundación Koinonía
Resumen
The objective of this article is to establish guidelines or strategies aimed at local financial institutions to develop programs that encourage access to financial products for the population without exception, that is, strategies that are part of the financial inclusion mechanisms and will be explained within this research. The research design used is non-experimental, cross-sectional and descriptive, with a quantitative-qualitative approach. The results found reflected that the population of the rural area of the Santa Isabel canton is the one that has more difficulties in accessing the financial system attributed to the distance from financial entities. The development of financial products according to the socioeconomic characteristics of the population will increase their access to the formal financial system and will generate a better position for financial institutions in their reputation
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Año:
2020
ISSN:
2542-3088, 2542-3088
Calle-Abril, David Ricardo; Erazo-Álvarez, Juan Carlos; Narváez-Zurita, Cecilia Ivonne
Fundación Koinonía
Resumen
Small and medium sized enterprises (SMEs) are sources of direct and indirect employment, however, there is a problem in marketing, due to negligence in service and untimely deliveries, which generate constant conflicts between the parties involved (producer-consumer). This study tries to establish the most important reasons that cause conflict between SMEs and clients, and its objective is to structure strategies for conflict mediation and resolution for SMEs. The methodology is non-experimental with descriptive scope. The results reflect a low level of customer satisfaction, at the same time, an optimal and efficient solution to each problem is presented to generate greater confidence and improve customer service; besides, the company has a consolidated market, but it must correct its service to gain more credibility and confidence
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Año:
2020
ISSN:
2542-3088, 2542-3088
Paltán-Angumba, Andrea Liliana; Erazo-Álvarez, Juan Carlos; Narváez-Zurita, Cecilia Ivonne
Fundación Koinonía
Resumen
The private health services of Cuenca city consider better the need to know the profitability of the different goods or services business units or cost centers offered by them to the market than the application of their tools. Therefore, the purpose of this article is to investigate the correct structuring, analysis and implementation of cost centers, which will allow having a clear vision in order to make the best financial decisions that guarantee successful results, which is the fundamental objective of any organization. The applied research is of a non-experimental type as it seeks to collect information that allows knowing the reality of the cost centers application in private health services. It is also based on a mixed type research, retaining a qualitative approach
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Año:
2020
ISSN:
2542-3088, 2542-3088
Carreño-Godoy, Mariuxi Jasmín; Erazo-Álvarez, Juan Carlos; Narváez-Zurita, Cecilia Ivonne; Moreno, Verónica Paulina
Fundación Koinonía
Resumen
The objective of the research is to analyze the management of shrimp companies in El Oro province under a framework of social responsibility (SR) that determines their competitiveness. The applied research has a non-experimental methodological design. The results obtained show the low SR compliance in certain shrimp companies, which shows that a minimum group of them deploy their activities generating a negative environmental impact in protection of the ecosystem, as well as a medium level of protection for their collaborators during chemical handling in pool cleaning. As a general conclusion, it is relevant to highlight the importance that has been generated in shrimp companies by carrying out activities and implementing systems deployed for the fulfilment of SR to determine its competitiveness at the international level.
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Año:
2020
ISSN:
2542-3088, 2542-3088
Narváez-Zurita, Dra. Cecilia Ivonne
Fundación Koinonía
Resumen
Editorial
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Año:
2020
ISSN:
2542-3088, 2542-3088
Vélez-Miranda, María Janeth; San Andrés Laz, Esthela María; Pazmiño-Campuzano, Marcos Fernando
Fundación Koinonía
Resumen
The objective of the work was to determine the relationship between inclusive education and the integration mechanisms of students, regarding the correlational research. The population consisted of 45 teachers from Dr. César Delgado Lucas School. Cronbach's Alpha was applied to the instrument by a pilot test to 10 teachers, obtaining a result of 0.91, which lists it as highly reliable for its application. Inclusive education (InEdc) and student integration mechanisms (SIM), have a correlational result of 0.017, which corresponds to a very weak positive correlation; it implies that there is educational inclusion but it must be deepened in order to increase its effectiveness in favor of students in their educational process, being relevant to apply research in the study unit for training purposes in the topic of educational inclusion.
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