Sistema Regional de Información
en línea para Revistas Científicas de América Latina,
el Caribe, España y Portugal

The research aims to analyze the situational strategic planning (SSP) of the Institute for the Promotion of Human Talent of Ecuador. The methodology was based on a descriptive type with a non-experimental field design, with the population sample made up of 269 scholars from the Institute for the Promotion of Human Talent of Ecuador. The SSP helped to set priorities, allowing to focus on the strengths and weaknesses of the institute, helping to solve the problems of changes in the internal and external environment, it depends on it that the organizational objectives are successfully achieved. The IFTH in a period of 10 months can improve all the services in terms of scholarships in order to satisfy the needs of the scholarship recipients who are currently dissatisfied due to issues of dissatisfaction of the scholarship recipients.

The objective of the research was to analyze labor productivity in the District Directorate of the Ministry of Transport and Public Works of Cañar - Ecuador. Methodologically it was based on a descriptive type with non-experimental field design, the population universe being made up of all the servers and workers of the District Directorate of the Ministry of Transport and Public Works of Cañar, that is, 61 people who are providing their services In the institution. The innovation of available resources through the implementation of new technology, systematization of processes and constant training of the servers strengthen user satisfaction and institutional image over time. The designed tool is essential to measure whether the performance of public servants is in accordance with departmental planning, its results can be presented through reports to management levels.

The objective of the research was to diagnose the competitiveness of the producers of the toquilla straw hat from the Sígsig canton, Azuay province. Descriptive type with non-experimental field design, constituting the population sample in 56 people surveyed. The strategic diagnosis was completed in a working group with the participation of six executives from the associations that produce toquilla straw hats. In this way it was possible to establish the relevant weaknesses, threats, strengths and opportunities for the organizations studied. Likewise, it was possible to define the strategic lines as a framework for action to follow. In this sense, the emphasis was on the implementation of a market-oriented approach for the production of toquilla straw hats.

The objective was to generate a risk assessment and administrative management of the Municipal Company of Potable Water, Sewerage and Sanitation of Azogues - Ecuador (EMAPAL EP). Methodologically descriptive with a non-experimental field design, the population sample being 116 officials. The weaknesses of the company in terms of restricted mobilization due to the lack of vehicles owned by the institution are observed with a 37.50% disagreement and at the same time the second weakness that can be identified is the lack of coordination by departments with a 36.90% % dissatisfaction on the part of officials. A reality and importance is established for the use of risk assessment and administrative management, since it is a tool used by companies and helps to detect weaknesses, with this quality can be improved, better performance for customer satisfaction internal and external.

The objective of the research was to analyze the corporate image of the Ecuadorian Institute of Social Security in the city of Cuenca. Methodologically developed from a non-experimental descriptive perspective, the population sample consisted of 698 members. The Ecuadorian Institute of Social Security, is going through both administrative and financial difficulties mainly due to the fact that the contributions of the affiliates do not cover health expenses and pensioners, each year its portfolio of accounts receivable has been growing and even more so the bad debt that the state maintains with the IESS, likewise since 2015 the national government eliminated the contribution of 40%, also the constant changes of managers and the increase in attention to members, family members and dependents.

The research was based on formulating an information control system in order to obtain a strategic and reliable map of the IESS in the Cañar province of Ecuador. Methodological work was carried out from the descriptive perspective with a non-experimental field design, with the population of 91 employees that make up the first level medical units of health care in the rural area of the IESS. 64% of those surveyed affirm that they do not receive the necessary support from the provincial planner, deducing that there are considerable shortcomings in the planning area of the Provincial Directorate of the IESS del Cañar, indicating the lack of qualified planners. In the field of social security, it is necessary to anchor the active participation of its members, beneficiaries and employees of all its business units to the strategic objectives.

The objective was to analyze the business intelligence applied to the health sector based on a universal database. Being of a descriptive type with a non-experimental field design, information was collected through 690 officials of the medical and dental branch, public and private of the city of Cuenca - Ecuador. 59.42% think that the archiving of the data is very necessary. Normally in public or private health centers this information has a physical storage, since they use paper forms for the compilation. The importance of creating a business intelligence solution, allowing there to be alternatives on how to modernize the administrative-technological-social part, thus generating faster, more agile processes that also allow effective responses from health experts. 

The objective of the research is to analyze the level of competitiveness of the macanero artisans of the Gualaceo Canton of Azuay Province-Ecuador. It followed a descriptive methodology with a non-experimental field design, addressing a population sample of 36 macaneros artisans. As there is no legal organization, they are not taken into account by the central government to work in a more coordinated way. Ikat is a traditional economic activity that does not have a tolerable profit margin; The main cause is the low competitiveness it presents in the face of articles or garments, a cause for which the tradition is in danger of disappearing due to the low revenues that are perceived and this triggers a phenomenon which generates little interest to learn this technique. The artisans subsist by carrying out other types of activities and / or through the remittances they receive from their relatives from abroad.

The research aims to analyze guerrilla marketing applied to companies in the dental equipment sector in Ecuador. It was generated from a descriptive type with non-experimental field design, a population sample of 123 professionals linked to dental companies in the province of Azuay - Ecuador was approached. Guerrilla marketing has become the cheapest way to get the attention of customers to later present the value proposition that will end in the conversion of a prospect to a future customer. The study of the customer segment of the dental products market reveals that the new modalities of increased use of social networks and digital applications for communication open a wide range of possibilities for the use of low-cost resources that can be used by companies to focus on so-called digital guerilla marketing.

The objective of the research is to analyze the prospective strategic planning for the Cañar-Ecuador Judicial Council. It was approached methodologically from the descriptive type with non-experimental field design, collecting information on 13 people who work in the Provincial Directorate of the Council of the Judiciary of Cañar del Ecuador. The variables with the greatest deficiency are control audits, permanent training, internal process ambassadors, and process reengineering. The variables with the most conflict within the institution is the lack of coordination of internal processes, having ratings that range between more or less bad (3) and bad (2), having as a reference within the liker scale as the optimal point very good (7). The action strategies on these indicators have allowed a notable improvement, obtaining valuations of more or less good as a result.