Sistema Regional de Información
en línea para Revistas Científicas de América Latina,
el Caribe, España y Portugal

The objective of this research is to determine the factors that enhance management competencies that take advantage of the challenges of market globalization, within the companies of the leather and footwear sector of the province of Tungurahua. With the technological development, the globalization and the new business models, for the companies of the present time there are many advantages that today are not taken advantage of by them, due to the ignorance or a limited capacity of the managers. For the preparation of the study, an investigation with a qualitative approach and a descriptive method was applied, within the information gathering the technique of the survey was applied, where a structured questionnaire was elaborated based on the objective of the investigation. With the results obtained, it was possible to demonstrate that the competencies required to take advantage of the challenges of market globalization are leadership, communication, team building and decision-making, in conclusion, the importance of these competencies is ratified and its enhancing factors as the main basis for taking advantage of the different challenges that globalization brings.

Have a good disciplinary practice in the environments; Family, social and educational is an agent of change in interaction. The coexistence between adolescents sometimes becomes conflicted by the physical and psychological changes of age. In this research, positive discipline is applied in the classroom as a first level objective to accompany adolescents in their integral development in a close way through dialogue and active listening. A methodology is applied that has a line of research with a mixed approach of sequential design of descriptive type and of cross-section, two instruments are used for the collection of information; The first is a survey on discipline that is applied to 13 teachers and a second instrument is the EDPS / 74 test carried out by 80 students of the first Unified General Baccalaureate (BGU), with the intention of measuring the degree of autonomy. The results generate a guiding vision: when teachers apply positive discipline in the classroom, adolescents develop their autonomy in activities and tasks; in this sense, inappropriate attitudes are overcome based on agreements and commitments that generate harmonious school spaces. In addition, it is concluded that autonomy can be enhanced through the development of social skills and emotional intelligence.

The present article tries to study gamification as a fifth theory of learning when making a comparison from the behavioral, cognitivist, constructivist and connectivist approaches throughout each element of the learning process. As the real value of the theories can only be judged by the following effects, mainly based on the response to the contemporary problems and challenges of society, the social, cultural, economic and technological environment should not be underestimated and should be taken into account from the beginning. The goal is to constitute a new finding, such as gamification as a theory of learning that is a completely new interpretation. The first part of the article explains social and cultural trends, which could be better addressed by applying the theory of gamification in education than with the previous concepts. The second seeks to increase the gamification between learning theories, and the third makes suggestions to launch more research based on the new perspectives and frame some possible ways for future application.

The present investigation was based on the absence of social media marketing strategies by political parties, which has led to the loss of adherents and decreased popularity in future elections. The purpose of the study was to determine the integral factors of the marketing of political parties. The methodological-logical design of it was characterized by being of a mixed approach, since it went through different types of analysis. The investigative scope was descriptive, therefore, influencing factors that favor political actors are described. The study sample was 384 users of social networks older than 18 years with the right to pay. The main result revealed that the audience takes into account the factors of execution plans and type of campaign, from the perspective of creating sources of work and care of the environment. It is concluded that, the social network Instagram has the ability to capture greater adherents, because it allows to connect political figures directly and interactively with a target audience.

This paper analyzes that mining companies are considered the industrial sector with the greatest attention, due to the production and improvement of the economy, but just as all companies need to have models that help improve quality, in this case their focus is in the area of production, since those who practice this activity in an artisanal way do not have adequate knowledge of planning, organization, control and evaluation; The objective of this research is to analyze quality, having leadership as a quality management tool according to ISO 9001 2015 of section five of leadership and commitment, taking as a sample the mining groups of the different societies of the Bella Rica Mining Cooperative, the Applied analysis is through the servqual model based on dimensions that will allow to demonstrate the deficiencies in the management of the production.

Editorial

Este texto acompanha a imagem para a elaboração da capa da publicacão Diálogo com a economia criativa.

O século XIX foi um período rico em mudanças sociais, econômicas e políticas no Brasil e no mundo. Durante o seu percurso, instituições e normas sociais herdeiras do Antigo Regime se depararam com a ascensão de valores característicos da Idade Moderna, tais como individualidade, liberdade, cidadania. O presente artigo explora, a partir do caso dos sapatos comercializados e utilizados no Rio de Janeiro, as diferentes negociações e conflitos entre os valores tradicionais e modernos, incluindo a posição de “colônia” e uma concepção local de “civilização”.O período abarcado pelo trabalho consiste majoritariamente na chegada da Corte portuguesa, em 1808, e o final do século. Utilizou-se dados secundários como principal fonte de análise. Conclui-se que os sapatos ilustram e narram perspectivas sobre questões importantes da época, como posição social e hierarquia, distinção entre “rotina” e “ocasião”, estrutura comercial e de trabalho (no caso dos sapateiros), e há indícios de seu uso numa trama cultural própria ao Rio de Janeiro, servindo de mediador entre espaços públicos e privados. Além de colocar luz à tensão existente em uma sociedade que procura se distinguir sob moldes civilizatórios bastante fundados em uma perspectiva européia ao mesmo tempo em que se depara com as marcas da escravidão.

“Entre o verde e o mar, um lugar para viver!” é um dos argumentos de venda do Residencial Greenmare, um condomínio-clube vertical voltado ao segmento de alto padrão, lançado em 2011 no bairro Altiplano Nobre em João Pessoa, capital da Paraíba. A cor verde e os simbolismos associados ao mar, à “natureza” e à sustentabilidade aparecem em muitas frases que remetem ao conforto, exclusividade e bem-estar. Pontua-se que, nos anos mais recentes, a raridade da natureza passou a representar um diferencial estratégico e vem sendo encarada como um potente recurso mercadológico, que consolida o que neste trabalho é tratado como valor-signo “verde”. A presente pesquisa empírica reflete, portanto, sobre a transformação da “natureza” em uma mercadoria na retórica ecológica adotada pela publicidade imobiliária em João Pessoa (PB), sendo o corpus de análise composto por 165 materiais promocionais de empreendimentos de alto padrão lançados nos últimos anos (2000-2018). A análise do conteúdo das narrativas, slogans e imagens, permite inferir que, em muitos casos, a mercadoria “natureza” é usada como apelo persuasivo de vendas e vem sendo tratada como um “luxo verde”. Argumenta-se que, ao mobilizar as noções de distinção e privilégio, os elementos simbólicos da natureza “rara” usados pela publicidade imobiliária classificam, fragmentam, elitizam e segregam simbolicamente os segumentos sociais e, assim, buscam transformar a compra, a posse e o uso da moradia contemporânea “sustentável” em um novo tipo de marcador social hierárquico.

O principal objetivo desse artigo é apresentar como se dá o processo de consumo de vinho por parte de um grupo de pessoas das camadas médias altas do Rio de Janeiro, que está associado à aquisição de informações sobre a história e a produção da bebida e também ao aprendizado de práticas de consumo que seguem prescrições de especialistas. A partir de uma etnografia realizada em um comércio especializado de vinho e da teoria da hospitalidade como chave interpretativa para as situações apresentadas na pesquisa de campo, mostro como tal objeto está relacionado a algo que vem “de fora” do país, sendo a alteridade um elemento fundamental na configuração de suas formas de apropriação e no surgimento de uma sociabilidade importante na vida dessas pessoas.