Sistema Regional de Información
en línea para Revistas Científicas de América Latina,
el Caribe, España y Portugal

This article explores a proposal in order to introduce the gender perspective in the university teaching through active-learning methodologies, an idea which takes its context in the project “Teaching with gender perspective in the degrees of the Faculty of Social Sciences and Communication: Diagnosis and Proposals” (2018-2019). The paper seeks two main goals: (1) to analyze the level of inclusion of the gender perspective in the degree of Political Science and Public Management from both formal and relational dimensions. In this sense, this diagnosis has been accomplished through a multi-method methodological design based on the combination/articulation of both quantitative and qualitative techniques, such as: content analysis of the teaching guides, discussion groups formed by twenty-four students, in-depth interviews to two professors and surveys to Faculty students. The second objective –a normative one- is (2) to design a practical teaching proposal through active-learning methodologies combining cooperative work, the Participatory-Action Research and a gender perspective.

The objective of this work is to analyze how the student's academic performance can be influenced by the use of different applications based on Mobile-Learning methodology, the academic record, and the attendance to the classrooms. In particular, this study focuses on the way that the use of the Kahoot! in university classrooms as a complementary tool to the master classes can affect the academic performance of the subject. The database used to test the hypotheses raised has been created using the data obtained from 39 students of the subject Operations Management, a compulsory third year subject in Business Administration and Management Degree, at Jaume I University in Castellon, during the 2018/2019 academic year. The methodology used has been the use of a linear regression. The results show that the score obtained in the Kahoot! tests, the average grade of the student's file before taking the subject and the class attendance have a positive effect on the final score of the subject. The limitations that emerge from this study focus on the sample size and the academic year. These results propose practical implications that should be considered by universities and those responsible for education.

The work presents an experience of teaching innovation aimed at students of Business Administration and Management: the teaching through cinema of a specific matter of the subject of 'Introduction to Law'; specifically, to explain the civil liability of the entrepreneur, of great practical scope, through the visualization, commentary and systematic analysis of some films, all based on real facts. In order to confirm this objective, in the first part it is justified the use of cinema as a didactic tool in the university classrooms from an academic point of view, giving way in the second part to expose the application of this teaching resource, both its objectives and the results obtained on the basis of the exposure and data of the students themselves. In short, the work concludes briefly about the benefits and als difficulties or vices of it, being able to affirm with certainty that it is in line with the teaching approaches that emanate from the European directives designed in Bologna, helping the student whose vocation is not legal, to capture in a more global and profound way the meaning and purpose of the legal regulations.

The veterinary sector to pets in Spain was affected in 2012 by a rise to the standard VAT rate of 13 percentage points (from 8% to 21%). Specifically, this increase caused a significant deterioration in some economic and labor indicators of the sector in subsequent years (e.g. average salary, employment stability rate, productivity). Likewise, in those years it caused deterioration in tax collection directly related to the sector. According to the theories of Laffer, a return to the reduced VAT rate, currently considered by the Government, should contribute to improve the economic viability of companies and the social and working conditions of veterinary workers.

The literature on the internationalization of enterprises has traditionally been applied to goods since they have been more susceptible to international transactions. This has been due to the fact that the services have had very different characteristics from goods that have prevented them, in some cases, from adopting certain forms of internationalization. However, in recent decades there have been some changes in the nature of the services which, together with the emergence of new information technologies and new contractual entry formulas for other countries, etc., have allowed him to expand abroad. In this context, the aim of the paper is to analyse the extent to which some of the traditional theories on internationalisation are adapted to the services and what changes would have to be considered to justify the adaptability of such theory to the services and, especially to knowledge intensive services.

This article focuses on the reflexion made from several university teaching innovation projects and from a teacher-training course, at the University of Jaén, both with a gender approach. Based on the contextualization of the gender perspective in legal and university regulations, the concept and its application to university teaching are introduced. This involves putting forward for discussion the contents, methodology and activities, evaluation system and reference sources. A series of teaching actions are established to incorporate the gender perspective with the objective of contributing to change the perceptions of students and raise awareness and sensitivity to the gender equality issue.

This research work was carried out in 2 financial institutions BANCOMER in the city of La Paz, Baja California Sur, Mexico. The objective is to determine how quality averages affect the service in the customer loyalty stockings in two banks of the same business firm, and find out if there is significant difference between the means of the dimensions that build the quality in Customer service. A questionnaire was conducted and validated based on the SERVPERF methodology of Cronin and Taylor (1994) through the Alpha coefficient of Cronbach with a result of. 0,85, in addition; The quality of service and the loyalty of a Pearson correlation were analyzed, obtaining results from. 0,85. Finally, it was not possible to find a significant difference in the quality dimensions of the service perceived in the two BANCOMER financial institutions.

El área de investigación en economía de la salud tuvo una gran evolución a partir de la década de 1960 y está en constante crecimiento. Actualmente, el gasto en salud es un tema clave en todo el mundo. La bibliometría proporciona varios métodos para explorar el impacto y la evolución de la investigación. Así pues, el principal objetivo del presente estudio es comprender la situación actual de la investigación en materia de economía de la salud para el período 2010-2019. Se analizaron tres aspectos diferentes: la producción de los países, el índice de prioridad relativa y los temas principales. El conjunto de datos se obtuvo a partir de los documentos indizados en la base de datos Web of Science de 2010 a 2019. Se utilizó el software SciMAT para obtener el análisis temático mediante el análisis de mapas de la ciencia. Las revistas Health economics, Value in Health, Journal of Health Economics y European Journal of Health Economics son los principales productoras. Estados Unidos, Inglaterra y Alemania son los que tienen una mayor producción; los Países Bajos, Inglaterra y Australia son los que tienen el índice de prioridad relativa más alto. Los años de vida ajustados en función de la calidad y la desigualdad en materia de salud son los temas con mayor número de documentos y medidas de impacto. Este estudio es un marco útil basado en ciencia que servirá de base para futuras acciones de investigación.

Since the end of the last century, the private security sector in Spain has become an important economic and social agent, because of the impact of its turnover on the country's economy and the large number of stable jobs created by the legal concept of subrogation of personnel. The objective of this work is to answer two basic questions about subrogation of personnel in security companies: on the one hand, to understand the advantages of its application; and on the other hand, to find out if it undermines the commitment of the employees who are subrogated. To comply with this objective, after a review of the scientific literature on organizational commitment and the legal framework that regulates this type of service, the results of an empirical research on a sample of 706 workers from a multinational in the sector are presented. Subsequently, an analysis is made of the advantages provided by this legal figure, to conclude, finally, that it behaves as: a moderating agent of the complexity associated with the transfer of employees between security contractors; an element of labor stability that has no influence on the commitment of the subordinate personnel; and a factor that provides certainty and quality to the service received by the client companies from the security companies. There are important implications that clarify the consequences for the sector if negotiations between employers and unions were to be limited or prevented.

This article shows the results of a bibliometric analysis focused on the academic and professional community interested in the study of self-service merchandising or marketing at the point of sale. The objective is to identify past and current issues, predict emerging trends and provide a longitudinal perspective on the research that took place between 1960 and 2019, from around 700 articles taken from the Scopus bibliographic database. Therefore, this approach provides the most comprehensive analysis of the history of point-of-sale marketing in the past six decades. Some of the findings found in the past decade are characterized by the study of simulators such as CAD, and supply chain management applied to the textile sector. Although visual merchandising is not new, it is an emerging theme in this field of research that will gradually integrate the role of virtual merchandising, the atmosphere of the establishment and the application of window dressing techniques. In this decade, advertising appear as a general or transversal topic to others topics. And the future will go through the application of virtual reality and augmented reality to the case of e-merchandising. Conclusions and future lines of research advanced to advance knowledge and understanding of the academic literature on marketing or point-of-sale marketing.