ISSN: 2310-2799
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546,196 artículos
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Año:
2020
ISSN:
2631-2514
Chamorro Flores, Diana
Universidad Andina Simón Bolívar, Sede Ecuador
Resumen
Organizations have found a way to reach their target audience through social media. However, not all of them have been able to implement an effective communication strategy. For a case-study, Enchufe.tv was chosen to analyze the content on its ‘Like’ page and determine whether the disseminated information is creating engagement and gaining loyalty of the users. To achieve this, textual and visual contents of the posts that were published during 2015 were investigated and a study of interactivity was carried out. Surveys and interviews were also carried out to get a feedback from their fans on the content and performace of the ‘Like’ page
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Año:
2020
ISSN:
2631-2514
Angulo, Andrea
Universidad Andina Simón Bolívar, Sede Ecuador
Resumen
In the digital era, the relationship of the subjects with the past has changed due to the sense of immediacy of the internet and the expansion of the memory of electronic devices. The present is the dominant time frame, due to the permanent updating of information that is accessed daily from communication technologies. In this essay, the process of transforming the sense of the past and the new strategies to build it will be analyzed. For this, there will be a discussion between Digital Communication and Historiography that will determine the influence of the use of the internet in the ways of creating memory today and the incidence of this phenomenon in the work of historians.
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Año:
2020
ISSN:
2631-2514
Cruz, Jorge
Universidad Andina Simón Bolívar, Sede Ecuador
Resumen
The profile of journalists and their competences can be reviewed in the light of the advances that digital technology has introduced in the profession. This paper aims to find a model for the construction of competencies and meta-competencies that deal with cognitive, personal, social and ethical elements. On the map of these skills the visions of scholars of digital culture, as well as academics related to cyber journalism will be placed. The objective will be to find a better understanding and a fresh vision on which areas should be rethought in the training and consideration of the profiles of journalists in the present and in the face of the coming changes.
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Año:
2020
ISSN:
2631-2514
Sanguña, Jefferon; Cruz, Pamela J.
Universidad Andina Simón Bolívar, Sede Ecuador
Resumen
This article presents the results of an investigation that sought to determine what transmedia elements are in Ecuadorian investigative journalism from a case study and, from there, design journalistic products for press, radio and television that, together,constitute a proposal for a single transmedia narration. To fulfill this objective, the methodological strategy was an analysis of the contents of the report “Tarjeta roja” of the Vision 360 program that addressed corruption in Ecuadorian football. In addition, 16 interviews were conducted for the research and transmedia journalistic products was obtained.
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Año:
2020
ISSN:
2631-2514
León Mantilla, Christian
Universidad Andina Simón Bolívar, Sede Ecuador
Resumen
Imágenes de nómadas transnacionales: análisis crítico del discurso del cine ecuatoriano
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Año:
2020
ISSN:
2631-2514
URU, Revista
Universidad Andina Simón Bolívar, Sede Ecuador
Resumen
Ecosistema de cibermedios en España: tipologías, iniciativas, tendencias narrativas y desafíos
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Año:
2020
ISSN:
2631-2514
URU, Revista
Universidad Andina Simón Bolívar, Sede Ecuador
Resumen
La brújula sonora: La radiodifusión ecuatoriana en el siglo XXI
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Año:
2020
ISSN:
2631-2514
URU, Revista
Universidad Andina Simón Bolívar, Sede Ecuador
Resumen
La mano emergente: la empresa global y el activismo digital
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Año:
2020
ISSN:
2631-2514
Calderón, María José
Universidad Andina Simón Bolívar, Sede Ecuador
Resumen
This article makes a theoretical review of the different perspectives on digital media and politics. The reflection is about how the use of the internet has changed deliberative practices, the sphere of public opinion and contentious political processes. Regulatoryexplanations fall short in policy adjustment processes. The acceleration of political crises and contentious phenomena in citizens open up new narratives that force us to rethink the normative visions of social science disciplines.
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Año:
2020
ISSN:
2631-2514
Angulo Moncayo, Natalia
Universidad Andina Simón Bolívar, Sede Ecuador
Resumen
This essay, which is derived from a doctoral dissertation on digital culture and communication, outlines conceptual boundaries that are related to politics, focusing on two prefixes: cyber and techno, determining the area of action in following with terminological refinements. It then delves into a discussion on how labels determine the scope of comprehension relating to political participation, impact, and democracy in an online environment.
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