Sistema Regional de Información
en línea para Revistas Científicas de América Latina,
el Caribe, España y Portugal

The objective of this study based on analyzing the perception that consumers have about olfactory sensory marketing, as a strategy used for brand positioning. The sense of smell has always been a determining factor in human decision making, however, the studies that exist on the process that links aromas, smell and brands. They are descriptive and internal in nature for the reason they cannot confirm that a strategic aroma, applied to a company or brand is an effective positioning factor. Some brands already use the sense of smell as an activator of relationships, emotions and feelings with their customers, taking advantage of the sense of smell does not present advertising saturation, and has direct communication with memory, however, it is an isolated strategy that migrates from other countries and that for most companies it is a new concept as a sensory marketing application. An exploratory quantitative investigation carried out using surveys applied to (120) consumers, between men and women between the ages of 18 and 60, with purchase and consumption processes in the Colombian territory. The findings relate positively to the consumer and the aromas, it can also be evidenced how novel the olfactory marketing concept is for the market, confirming that some consumers do know these types of strategies, and have experienced it in large brands, such as hotels, restaurants and clothing sector. As conclusions can be evidenced a willingness on the part of consumers in the implementation of olfactory sensory strategies for brands. Turning this into an interesting market opportunity for companies, developers and distributors of olfactory marketing, since the consumer in general is willing to enjoy the olfactory sensory strategy.

This article aims to analyze the aspects related to the marketing of the stores and superstars of the city of San Juan de Pasto, so, this writing is the result of a quantitative investigation, pretending to give an explanation of a social reality with a type of descriptive study and a deductive method, through the collection of documentary information and surveys of shopkeepers in the different districts of the city in question.   This depends on the importance of the shops and supermarkets in the consumers of the different districts of the city, which, despite the incursion of the supermarkets and other types of businesses, they still enjoy great prestige not only because of the role they play within the canal, but also because they are a source of sustenance for countless families.   Finally, marketing actions are presented, which aim to improve the competitiveness of shops and supermarkets according to their objectives and this information is for the shopkeeper an input of information of those variables that can contribute to generate greater business income.

The post-conflict scenarios appeal from contributions from different actors for the construction of peace, and the non-repetition of the violent conflict. Experiences in some countries of the world suggest that companies play a fundamental role in these scenarios, because they contribute to the social and economic development of societies, which constitutes a pillar for the construction of peace especially from human management practices. The objective of this article is to identify which are the macro-processes of the human management that contribute from the organizations in the construction of peace. For this, the research used as a method the review of the academic literature, pointing out the contributions of different authors. The main results indicate that the macro-processes of human management that contribute to the construction of peace are organization and planning of the area, incorporation and adaptation of people to the organization, compensation, given mainly by the benefits and development of personnel given by training. Likewise, the results indicate that these macro-processes are mainly oriented to economic development as a dimension of peace building. This implies that human management processes are required for organizations to actively participate in the construction of peace in post-conflict scenarios.

The objective of this document is to identify the most relevant factors that contribute to the creation and permanence of women-led companies in Mexico, for this the profile of women who start a business and the conditions in which they join this activity are defined. The research is descriptive, based on statistical and documentary sources, data from the National Institute of Statistics and Geography (INEGI), the Ministry of Labor and Social Welfare (STPS) and the National Women's Institute (INMUJERES) are reviewed. The results show that women have been severely affected by unemployment and the precariousness of the labor market, that female entrepreneurship arises, mainly as a way to face the poverty and marginalization of their families and not as a way of make productive use of material, physical and intellectual resources. Therefore, it is important to consider the conditions, needs and motivations in the construction of public policies for women to create their own businesses, so that government support promotes the survival and growth of these ventures.

This paper aims to empirically verify knowledge management practices in a third sector organization (NGO). Non-governmental organizations are increasingly important, since they manage to meet unmet social needs; therefore, the study of their knowledge management practices is significant to support the improvement of their management. This article addresses a case study; the research approach is qualitative, descriptive and semi-structured interviews were applied to the collection of information. The case study is the Carlos Portela Foundation, an organization recognized in the Valle del Cauca (Colombia), for its work in support of children with cancer and their families. The results obtained in the study show that the Carlos Portela Foundation develops practices of acquisition, socialization, storage, distribution and use of knowledge, which for the most part lack a formally established structure. This situation can be explained mainly because there is no clarity of what it means to manage knowledge and the benefits, opportunities and potentials that this activity represents for the development of organizations.

After reviewing related literature, it was possible to document five financial myths associated with entrepreneurship, this was done taking into account the position of several expert authors on these issues and other available sources of information, which allowed, under an academic and critical vision, provide content of interest for those who wish to use this tool and also consider that they have conceptual weaknesses or lack vital information to guarantee the financial health of their enterprise.

The present article that arises as a result of the research project with the same name made with funding granted by the Universidad de Nariño through the Research System in the 2017 Teaching Call, shows the measurement and analysis of the effects generated by the University of Nariño in the students who completed the undergraduate studies in the 2010-2014 period, by estimating the added value raised by the University of Nariño from the calculation of the difference between the results of the Saber 11 and Saber Pro Tests. It arises from the need to evaluate the role of the University in the instruction of its students in basic and citizen skills. The research approach is quantitative and secondary information from both the University and the Colombian Institute for the Evaluation of Education ICFES, finding that the University generated an added value of 10% in the period studied.

The results of an investigation carried out in a capital city of Latin America that had as main axis the topic of Corporate Social Responsibility (CSR) in Small and Medium Enterprises (SMEs) and its development articulated through Community Action Boards (CABs) are presented. By 2018, similar studies are not identified. To address this issue, it was proposed to develop methodology research qualitative, of exploratory type. A survey was applied to 59 dignitaries of the community action boards, elected for the period 2016-2020, which resulted in identifying a percentage lower than 20% of the CABs participants in the study that develop CSR activities sponsored by SMEs. It was identified that 70% of these organizations consider themselves to be strategic entities for the channeling of resources of SMEs for the development of CSR activities. It is determined that there are barriers to be overcome by CABs, mainly related to knowledge and communication. Finally, it is proposed as future research to inquire about the development or not of CSR activities by the SMEs where the study was developed, and their knowledge about the scope of the CABs.

In Colombia, with the publication of Law No. 20780 of 2014, national or foreign taxpayers must opt for one of the new optional systems of taxation existing, a system of income attributed, defined in letter A) of Article 14, where the taxpayer will be taxed in the same exercise on the income or amounts of the company, community, establishment or society that are attributed to them; and a partially integrated system, whose provisions are found in Letter B) of Article 14 of the LIR, with the taxpayer being taxed on the amounts withdrawn in any capacity. The problem is that there is no recommendation that supports the specific decision, whether attributed or partially integrated income. This study supports the decision of the taxpayer when opting for one of these alternative systems, determining a mathematical decision coefficient maximizing the return of the investor. The method used is the documentary comparison, in order to analyze the percentage withdrawn on the profit calculated under the attributed income system, the taxpayer must opt for a system of attributed income, based on the tax system in each period the tax burden will be less, allowing the taxpayer to receive a greater net flow.

The purpose of this study is explain the casualties that have affected consumption in Colombia during the period between the 2000’s and 2015’s, this according to the keynesian models, life cycle and permanent entrance of Milton Friedman. So, based on the review of the theoretical and empirical literature, two relevant variables were analyzed: inflow from GDP and inflation taken with the CPI, resulting in the most significant variable for consumption in Colombia, conclusion reached through the use of a multivariate statistical. It is therefore advisable to relieve tax burdens, to boost subsidies and investments in education, in time to control interest rates to provide better levels of consumption in the country.