Sistema Regional de Información
en línea para Revistas Científicas de América Latina,
el Caribe, España y Portugal

Make my professional practice in Congo Films allowed me to gain experience, learn about technical and creative aspects, convince myself that I really want to be a photography director, implement my knowledge, compare read anecdotes by my favorite photographers with my own experiences, routed myself in a more forceful in pursuing my dreams, acquire a useful mental strength in both practical instance and on the road that is coming.

The article is oriented to clarify, in the framing of the consulting organizations, the contribution derivate to the incorporation of Anthropology assumptions, this is about the methodological route formulation and design of intervention tools that can be applied by the Director of Communication, in order to diagnose, evaluate and manage the internal communication processes. The text is based on an extensive and deep literature review, made with exploratory nature and purpose of academic reflection, as a previous step to the systematization of field experience.

In 1999, Rick Levine, Christopher Locke, Doc Searls and David Weinberger, created “El manifiesto Cluetrain: el ocaso de la empresa convencional” [The Cluetrain Manifesto: the decline of conventional enterprise] which suggest the new connections that are involved in businesses related to the market environment. This manuscript was the beginning of the age of the conversation and is fundamental reference for Web 2.0 collaborative strategies. The text comprises 95 theses on the Internet’s impact on markets, consumers and organizations. Essentially propose the conversation as a form of relationship between organizations.

The article proposes that the construction and strategic brand management is structured in three levels: infrastructure, structure and superstructure. At the first level are coordinated institutional identity, organizational culture and corporate strategy. The second level allows the passage of the company brand and conception to the action, including the branding project, pertinent researches strategic action plan, financial management of the brand, the marketing plan and management and applications manuals. At the third level is located the platform brand contacts where all elements are produced noticeable and experiences that link the brand with consumers, the market and society.

There are many elements and processes involved in the formation of a scientific culture, they generate the most different positions, sometimes contradictory and many times antagonistic for that reason is necessary clear up the differences between scientific information, scientific dissemination, scientific communication and also socialization of science.

This second article about alternative media of Medellín presents the characterization of their audiences and some aspects of its organizational structure. It propound that alternative media connect with the communication principles: expression, connection, civic imagination and entertainment. The diagnosis made, was based theoretically and methodologically from a city model oriented at strengthening of its capabilities and those of its citizens, these aspects were considered by the mayor of the time Doctor Sergio Fajardo Valderrama, who is the current Governor of Antioquia, and the Compensation Familiar Found Comfama (institution that implemented the project).

According to the film critic Luis Alberto Álvarez, "The only real purpose for the existence of the Colombian documentary [Cine] are two: to create the mirror of our own identity and the possibility of artistic, personal and socially significant expression. This article presents some of the results of the research documentaries and documentary filmmaker Antioqueños, which aimed to analyze the narrative structure and aesthetic proposal in the work of the antioqueños documentary filmmakers Carlos Bernal, Oscar Mario Estrada and José Miguel Restrepo Moreno. Specifically, this text only exposes the findings related to the topics and scenarios as well as the methodology used in the study.  It is found that children topic is recurrent in these documentalists, as well as their cosmovision of city and rurality. Bernal's narrative universe also includes the deals of trades and music. Oscar Mario Estrada's atmospheres and characters narrate, create and recreate the sense of popular human expression that generally goes unnoticed in everyday life. The experimental and deconstructive narrative by José Miguel Restrepo reveals a turbulent world due to time, characters, places, stories, and animals that he involves in the edition, placing in the foreground the vital experience of marginality. In the production of these documentary filmmakers, fragments of culture are caught; and territories are  bserved, heard, felt, perceived and lived.

Starting from identifying the elements of the mise-en-scène and the characteristic integration of the spaces portrayed in the film Her (Spike Jonze, 2013), the functions pictured by the cinematographic landscapes of the film are analyzed, as well as, it is explained its spatiality, or set of meanings expressed through the spaces in which the dramatic action takes place. It is concluded that most of the analyzed spaces behave, to a greater or lesser degree, as metaphors of the emotions experienced by the characters which they do not dare to express in certain moments. By this way, the representation of the open urban space stands out as an unsatisfactory utopia and, in contrast of some indoor spaces and orvirtual environments that work as heterotopies or counter-sites of other significant, real or fictitious sites.

We present the results of an analysis of the construction of happiness as an object of study in the social sciences, emphasizing the field of communication. It was identified that happiness is a polysemic concept that hinders its construction as an object. However, some scientists have determined econometric indicators to abstract it, running the risk of hegemonizing a single way of understanding happiness. It is concluded that communication has a high potential for investigative and theoretical work in this topic, since it can contribute critically to the understanding of happiness in contemporary society. In June 2012, the General Assembly of the United Nations expressed that happiness and well-being should guide the objectives of the public policies of the countries.

The article presents the theoretical reflection from results of a research focused on the media phenomenon known as "video-column". It presents some of the historical aspects raised in the occidental press, proposals about the sphere of the public and Modernity, the classic model of opinion journalism and the technological appropriations on the part of users who move in the scenario of the virtual public sphere. At the end of the paper, the continuities and discontinuities of the traditional opinion columnist are shown as opposed to the video columnist as an actor on the online political opinion.