Sistema Regional de Información
en línea para Revistas Científicas de América Latina,
el Caribe, España y Portugal

The article enquires about candombe in Argentina, a cultural manifestation of black African origin, that even it is considered Cultural Heritage of Humanity, it strives for its visibility in the hegemonic cultural discourse of this country.  The analysis of the fieldwork was carried out in compliance with the Civil Association Africa Vive, Sociedad de Socorros Mutuos “Unión Caboverdeana” of Dock Sud and the Project to Support Afro-Argentineans and their Grassroots Organizations. 

Argentine television has been researched from the academic field of communication from different theoretical perspectives as well as from different approaches. However, the television criticism published in the press, a metalanguage that analyzes the television, has not been object of greater interest by the academic field. This article offers a research proposal that articulates the analysis of television and media criticism published in the press, being the result of a research work that we have been developing for years. We organize this article in an introduction, a first section that accounts for our theoretical proposal to address the analysis and relationship between television and media criticism. A second section that focuses on the methodological proposal on the subject, and finally some conclusions.

En el contexto de las políticas económicas liberales: competitividad y mercado, los estudios de públicos son cada vez más requeridos [1]. Señala el consultor Guillermo Bosovsky Favre [2], que las empresas tienen un gran interés en investigar al cliente, lo que implica un análisis integral de lo sensorial, emocional, funcional, cognitivo, simbólico, de la experiencia vivida por éste en el momento de la compra, en su relación con el servicio, en su utilización o consumo de los productos y en la mediación social de las significaciones y los valores.

En las sociedades informatizadas, mediatizadas y multidimensionales en las que estamos inmersos; la investigación en comunicación se torna indispensable, en esta perspectiva preguntarse por el proceso de enseñanza - aprendizaje de la investigación en comunicación resulta oportuna. El asunto no es nuevo, ha sido objeto de varios congresos de Afacom [1] , Alaic [2] , Felafacs [3].

EDITORAMónica Valle FlórezPolitécnico Colombiano Jaime Isaza CadavidEmail: mmvalle@elpoli.edu.coORCID: https://orcid.org/0000-0003-1803-1115EDITOR ASOCIADOFrancisco Jesús Ortiz AlvaradoUniversidad Autónoma de San Luís Potosí-MéxicoEmail: francisco-ortiz03@hotmail.comCOMITÉ CIENTÍFICO / EDITORIALJesús Galindo CáceresMiembro del Sistema Nacional de Investigadores delConsejo Nacional de Ciencia y Tecnología de México,SNI-CONACYEmail: arewara@yahoo.comAllan BurnsUniversidad de la Florida - EEUUEmail: afburns@ufl.eduORCID: https://orcid.org/0000-0001-6024-0020María Teresa Quiroz VelascoUniversidad de Lima - PerúEmail: tquiroz@ulima.edu.peORCID: https://orcid.org/0000-0002-5640-4800Luis Deltell EscolarEspaña- Universidad Complutense de Madrid - EspañaEmail: ldeltell@ccinf.ucm.esORCID: https://orcid.org/0000-0002-5230-1409Ángel PáezUniversidad de Zulia VenezuelaEmail: aepaezmoreno@gmail.comORCID: https://orcid.org/0000-0002-0924-3506María Rebeca Padilla de la TorreMéxico Universidad Aguascalientes- MéxicoEmail: mpadilla@correo.uaa.mxORCID: https://orcid.org/0000-0002-5881-3958Carlos Andrés Arango LoperaFacultad de Ciencias Sociales-Comunicación Social.Universidad Católica de OrienteEmail: carango@uco.edu.coORCID: https://orcid.org/0000-0002-2120-3304Erika Jaillier CastrillónEscuela de Ciencias Sociales. Facultad deComunicación Social Universidad Pontificia Bolivariana– Medellín-ColombiaEmail: erika.jaillier@upb.edu.coORCID: https://orcid.org/0000-0001-6974-0275Agrivalca R. Canelón S.Directora. Maestría en Comunicación Estratégica.Facultad de Comunicación Universidad de La Sabana,ColombiaEmail: agrivalca.canelon@unisabana.edu.coORCID: http://orcid.org/0000-0002-6368-5268Asistente EditorialMaría Paulina Echeverri V.Politécnico Jaime Isaza Cadavid, ColombiaEmail: paulina.echeverri97@gmail.comEditor Digital, Diseñador y Maquetador WebNelson Cortés A.Diseñador VisualPolitécnico Jaime Isaza Cadavid, ColombiaEmail: nelson@colectivoinside.comProducción AudiovisualMateo Ortiz MinotasPolitécnico Jaime Isaza Cadavid, ColombiaEmail: mateominotas@gmail.comIsabel Restrepo GarcíaPolitécnico Jaime Isaza Cadavid, ColombiaEmail: isabel_restrepo20111@elpoli.edu.coGestión Open Journal SystemsJuliana Quiroz EstradaBibliotecólogaEmail: julianaquiroz9509@gmail.comTraductoresInglés: María Elena GutiérrezEmail: mariagtz@gmail.comPortugués: Nicolás Enrique Barreda TorresEmail: kikobarreda@yahoo.esAutores: Mónica Valle, Santiago Gómez Sánchez, José Miguel Restrepo, Juan Andrés Gómez, Wilmar Raigosa, Maximiliano Maza Pérez, Frida Anais Godínez Garza, David Hoyos García, Yamila Heram, Cesar Augusto Gaviria Cuartas, Diego Alberto Polo Paredes, Jorge Iván Jaramillo Hincapié, Óscar Julián Cuesta Moreno, María Cristina Otero Gómez, Wilson Giraldo Pérez, Ivan Darío Giraldo Pérez. 

Mediante este Decreto, la Alcaldía de Medellín formuló la política pública de medios y procesos de comunicación alternativos, independientes, comunitarios y ciudadanos, para promover y fortalecer la comunicación ciudadana de forma equitativa, como expresión de la participación, la cultura ciudadana y la divulgación democrática de opiniones" Artículo 1. Objeto. Para la formulación de esta política se integró una mesa de trabajo en la que participaron representantes de los medios y procesos de comunicación de los territorios, colectivos y redes de comunicación así como periodistas independientes y académicos. Por ser de gran relevancia este tema abordado en la Revista Luciérnaga Comunicación, en las ediciones N. 7, 8, 16, 17. Esta sección editorial la destinamos a la publicación y difusión de este Decreto, con el que sin duda Medellín hace historia y se constituye en ejemplo de reivindicación de la comunicación para el cambio y el desarrollo sociocultural de las comunidades.

The article presents the reflection resulting from research into the practices, knowledge and appropriation of audiovisuals by community communication collectives: ComúnAudiovisual, Pasolini in Medellín and Mancha Negra, all of them with an incidence in suburban areas in the city of Medellín. The audiovisuals of these collectives are the result of research and  ethodological processes carried out in alliance with the community. These Community Audiovisuals (CA); Participatory Social Documentaries (DSP); Ethnographic Documentaries (DE) reflect the memory and experiences of the communities. They have an impact on the identity and construction of the community’s social fabric. Communication, the one of good life, the social change that encourages expression and the dialogue of knowledge.DOI: https://doi.org/10.33571/revistaluciernaga.v11n22a2

This text is a visual analysis of several videos by two music groups from the Emberá Chamí reservation in the municipality of Pueblo Rico Risaralda, Bidika and Ibanafarag. These groups have special features in their conception that permeate their songs, in the aesthetic construction of the video which reflects a social reality that has impacted both, their community and other social groups that have made part and victims of the armed conflict in Colombia. These reflections on the aesthetics, composition and social report on indigenous peoples ́ situation in Colombia, has been possible thanks to the appropriation these group members made about video-cameras, and the circulation of their production on the Internet.DOI: https://doi.org/10.33571/revistaluciernaga.v11n22a4

This article is the result of a research that aimed at analyzing the impact of different traditional mass media and their relationship with brand strength in the youth segment. The BrandZ model of the consultancy firm Millward Brown was used. Young university students of both sexes, aged between 18 and 24, were selected to make up the sample of 60 people. It was observed the mixed media of  television + radio + magazines is the one that generates the greatest growth in the emotional bond variable, but it is not the best option for investment in advertising communication. For this reason, companies implement different combinations depending on the life cycle of the product, in order to induce the consumer to use a good or a service through the relationship need-satisfaction and brand, presented by the media for advertising purposes.

The article states that the texts and media that are circulating on the Internet are open verbal units in which readers who are part of virtual communities such as Goodreads and Librotea, make hyper-interpretations on fan-fic sites, and create content on booktube. It introduces the silent revolution of the book in which readers are the protagonists, who in the traditional ecosystem of the book were regarded as distant, blurred subjects. Now, due essentially to the internet and social networks, they have gained more protagonism and have imposed themselves over the authors, and even over the texts. In this sense, the reading democratization, the emergence of other text types that have emerged with the Internet and social networks, the relations between readers and authors, and the “betrayal of the text” are the signs of the dizzying and noisy change that began with the new digital paradigm at the beginning of the 21st century. This anarchic democratization, without observance of canons or academic rules, manipulated in some cases, provides new challenges for literacy and for those who are teachers, publishers and reading mediators.