Sistema Regional de Información
en línea para Revistas Científicas de América Latina,
el Caribe, España y Portugal

Due to the great interest aroused by academics and professionals regarding the relationship and communication between consumers and brands in social media, this study analyzes consumer brand engagement (CBE), consumer participation in virtual brand communities, and their effect on brand advocacy. For this purpose, a survey of 306 Facebook users in Colombia was conducted. Data were analyzed using an SEM-PLS model using Smartpls 3 software. Results show that consumer participation in virtual communities’ influences CBE and drives brand advocacy. Besides, we identified that CBE could mediate between behaviors associated with the involvement in virtual brand communities and brand advocacy.

The communication field features a majority of female professionals; however, their professional situation is uneven. This inequality is against the development of values in society and the necessary legitimacy of companies and organizations. Gender discrepancies in the profession include differences in hiring, salaries, and promotions, as shown by recent quantitative and qualitative studies on the wage gap, the glass ceiling, low wages, and a lack of women in senior management, such as CEO and corporate management positions. This research aims to empirically analyze the gender differences in the communication management profession in Spain. Thus, we present four gender problems identified by previous works, which have never been systematically and globally studied in Spain: the so-called feminization of the profession, wage discrimination, the glass ceiling, and factors external to the organization where professionals work. Data based on two groups of professional surveys are statistically analyzed, observing that these problems also affect the profession in Spain.

Video games have burst into prominence in today’s society and have revolutionized how we interact with machines. This article deals with emotional design and immersion in story-driven video games. The primary purpose is to discuss emotional design and immersion regarding the central characters of the video game Detroit: Become Human (Quantic Dream, 2018), which are three androids named Markus, Connor, and Kara. The main result shows that the design of this video game enables the player to experience the conflicts posed by the story-driven system, which facilitates emotional immersion beyond the cognitive experience, thus confirming that the video game is a powerful medium for promoting a humanist position.

En su segundo número del volumen 25, Palabra Clave ratifica la importancia de la comunicación y su estudio para un mundo convulsionado que trata de salir de la crisis ocasionada por la pandemia de covid-19, pero también asiste perplejo a las tensiones entre las grandes potencias mundiales, que amenazan con un nuevo escenario de confrontación global. En los momentos de crisis, como acaba de verse con la pandemia, la comunicación emerge como un valor inmensurable en la solución de los conflictos, el bienestar de los individuos y el entendimiento de los pueblos.

This study was aimed to develop oral expression and written production under the task-based learning strategy on the Edmodo platform in seventh graders. This qualitative study of Action-Research type  included: a diagnostic stage where some instruments were applied showing the low English proficiency level of English in the production skills; a design stage that consisted of planning five workshops divided into three stages called pre-task, task cycle and language focus and also in the design of the digital educational resource, Edmodo; and an implementation stage, in which a record was kept on the progress and attitudes of the participants while interacting in the platform; and a final stage where the evaluation of the action stage was carried out. The results showed the effectiveness of Edmodo in promoting dynamic and highly participated learning environments, while the moments of the task have benefits in the confidence of the participants when reporting their oral and written texts, as they increased their vocabulary, reduced the interference of their mother tongue Spanish and improved the wording. The findings pointed out that the choice of topics related to their personal interests and experiences developed the meaningful learning, their communicative skills; the use of ICTs stimulates their creativity and peer-assessment remain them active during the learning process.

Stress is considered as "the non-specific response of the organism to any demand from outside or inside the individual and signs of responses can occur in the physical or emotional environment" (Shturman, 2005; cited in Barraza, 2006). Objective: To identify and understand the academic stress presented in the students of the 9th and 10th grades of the Juana Sánchez Bolívar Educational Institution in the period 2022. Materials and Method: This study was carried out from a phenomenological qualitative model; through the realization of (7) interviews with the students of the 9th and 10th grades of the Juana Sánchez Educational Institution. The MAXQDA 2022 software was used, in order to obtain the codes and families. Results. Students recognize behaviors that affect their personal, family and school relationships; presenting behaviors such as: anger, anguish, depression, sadness among others and at the same time looking for actions that help reduce them, such as listening to music. Conclusión. Academic stress is an important issue that must be paid attention to because of the effects it has on those affected, in this case the students of the Juana Sánchez educational institution.

The article presents a proposal for social intervention with populations that have been direct or indirect victims of the armed conflict, based on the Storytelling methodology. This seeks to favor the processes of reconciliation and social recomposition and to promote a reconfiguration of the life projections of these communities. A meticulous description of the implemented methodology is presented, as a Conflict Transformation tool, with the objective that different national and international communities can benefit from it in their processes, since, although the proposal is built in the post-conflict situation in Colombia, the experience can be extrapolated to diverse spatial and population contexts. The proposal is made up of five stages of intervention: contextualization, evocation and memory, storytelling, externalization, and evaluation and monitoring. The first phase focuses on the identification of the community with which it is going to work, the recognition of its context, the establishment of bridges of trust and the foundation of strategies that allow to develop the exercise under the premise of “Do no Harm”; in the second, it seeks to carry out an exercise of memory and expression that contributes to individual healing; the third focuses on the scriptural process, through which the transformation of the conflict is promoted, on a personal and collective level; the fourth focuses on the projection of narratives in different textual, artistic and productive lines and, finally, the fifth constitutes the due monitoring and recognition of the progress of the population group participating in the process.

Regarding the subject, although the claim is centered in Colombia, the most representative scriptural production is found in countries of North America, and Europe. The research with a hermeneutical approach and content analysis as a method, relate 68 texts; among them 6 books, 2 graduate projects and 60 scientific research articles. Among the main characteristics of the studies, there is a greater incidence in the clinical context, identifying as main fields of application neuropsychology, clinical psychology, psychoeducation and psychotherapy; including group activity in the latter. The relationship between attachment theory and parental reflexive function is identified, which are enriched with advances in interpersonal neurobiology. Colombia has a research deficit on the subject and progress in Latin America is just incipient, although promising for the exercise of parenting.

The objective of this article is to describe the importance of shared readings as practices for building interactive relationships and constructors of reciprocity. Likewise, interaction is presented, through tales, as tools to understand and think about the world in a dialogical and intersubjective key, for which the shared reading of narratives are proposed as possibilities for the development of human capabilities (Nussbaum, 2006), understood as essential parts of a social theory. In this way, the role of collaborative reading is understood for the development of skills to synthesize, describe, narrate, organize and think, but also to develop emotions, assess environments and stimulate the construction of knowledge, autonomy and argumentation. Thus, the performance of shared reading of texts is defined as a practice of language learning and rediscovery of reality and the different ways of living in the world.

This article is derived from an investigation called Didactic Strategies used by English teachers for the use and enjoyment of learning in it. Part of the need to identify innovative teaching strategies for teaching and learning the language. In the methodology, a qualitative research bet was made from the perspective of documentary review, using specialized databases such as Redalyc, Dialnet, Scielo, Ebsco and Google academic. In relation to the results, it is found that there is a loss of the motivation link for learning English, because the school context tends to become the only place where the child can build and practice an idea of ​​English, which is linked to the classroom experience that is not transversal with other social environments and therefore the teaching and learning of English, are limited by the didactic strategies that are implemented in the school context.