Sistema Regional de Información
en línea para Revistas Científicas de América Latina,
el Caribe, España y Portugal

In a context of growing influencer marketing, it is important to question the role influencers play in the consumption decisions of minors. The special rapport that these content creators are able to create with their followers establishes a framework of credibility that also applies to their publications for commercial purposes. From a qualitative perspective using 12 focus groups, the aim has been to delve into the relationship between influencers and minors between the ages of 11 and 17 who live in Spain, in order to discover the perception and collective imagination of adolescents regarding their relationship with influencers and the commercial implications that this relation entails. The findings reveal that the link developed between the minor and the influencer has a direct impact on the level of credibility bestowed on commercial publications, which is directly dependent on the type of influencer; minors do not object to an influencers commercial collaborations as long as the resulting content is useful or entertaining and has a connection to the profession or lifestyle of the content creator who promotes it. On the other hand, unlike adolescents, the youngest participants demand interaction with their idols.

During the early francoism, six biopics were released in Spain whose protagonist lived during Romanticism: Lola Montes (1944), Espronceda (1945), Luis Candelas, el ladrón de Madrid (1947), El huésped de las tinieblas (1948), El Marqués de Salamanca (1948) y La canción de la Malibrán (1951). The filmmakers found in these characters a way to evade the viewer by transferring him to the romantic era. To recreate these protagonists, they were influenced by the vision of romanticism in the 1940s. This research aims to compare to what extent this image corresponds to the definition of the romantic hero, taking as a reference six characteristics from Argullol's study: superhombre, sonámbulo, enamorado, genio demoníaco, nómada y suicida.

The media have incorporated mobile applications as another information channel for their audiences. This research analyses the features and use of public radio and television app notifications from Germany, France, the United Kingdom, and Spain. The study reveals that although features and possibilities are similar, notifications are not used equally, both from a quantitative perspective (number of notifications per day and the time each media sends them) and qualitatively (subject matter, elaboration, use of image, etc.)

The digital media ecosystem has become established as the dominant  reference for entertainment. Its exponential supply is immediately, everywhere, and continuously accessible through connected devices. This has diminished the effect of guidance systems on the suitability or unsuitability of content for children and adolescents. This research review organises and systematises the criteria and indicators of age rating models in television, cinema, video streaming platforms and video games applied in Spain, the United Kingdom, France, Germany, Italy and Portugal, six European countries with similar socio-cultural environments and market structures. The study finds notable differences in the definition and classification according to the media and territories: it also emphasises the need to redefine the semantic, aesthetic and technical bases on which to build a common model of recommendation compatible with all digital content, regardless of the medium or distribution technology; this is the only way to promote active consumption that fosters critical thinking and digital media education in children and young people.

Music streaming platforms have become a phenomenon present in today's popular culture. Nowadays, it is not about positioning yourself as the first in traditional radio programs, but to do it in Spotify or Amazon Music. The music industry has changed, and it has done so at a time when social networks and the dissemination of content play an essential role. Based on this, this study analyzes the influence of two of the main platforms of this nature, Spotify and Amazon Music, on the main social networks in Spain: Facebook and Instagram. For this purpose, the study employs a quantitative methodology based on massive data collection through the FanPage Karma tool. The initial conclusions show that there is an extrapolation between the success in social networks and the market share of the main platforms studied.

This research addresses the current state of institutional communication through mobile applications, examining the scope of their implementation and defining their characteristics in a specific sociodemographic context: Castile and Leon (Spain). We analysed a total of 258 apps to identify the factors that lead a municipality in this region to have its application to determine the extent to which these resources are used, and determine the prevailing developer type. Ultimately, we want to answer the question of whether young people in Castile and Leon (the potential target group of app developers) can take advantage of the resources made available to them, or whether those who promote tools under the institutional seal do so to avoid unfavourable comparisons with neighbouring communities in the ecosystem we are addressing.

Freelance journalism is a form of employment characterized by the self-employment of professionals that offer their services to different clients without a long-term commitment to them. In a context of economic turbulence, journalistic companies use this type of employment to make their workforces more flexible and thus reduce organizational budgets. As a result, it has experienced a sharp growth in the last two decades. In view of this expansion in the labor market, the aim of this research is to deepen the knowledge that the scientific literature has generated about this employment alternative. To this end, a systematized bibliographic review (n=58) is used. The results reveal that freelance journalism is a heterogeneous profession, although women predominate, and that this majority group faces difficulties related to the conciliation of personal and professional life. In addition, there is evidence of a predominance of unsatisfactory working conditions in various markets around the world, although self-management strategies foster greater satisfaction. This paper contributes to the field of study by establishing a state of the art on the features, working conditions and self-management strategies of professionals, in addition to offering future lines of research that would increase the theoretical and practical knowledge on freelance journalism.

The relevance of the economic aspect of the video game industry is developed from a series of processes of concentration of corporations specialized in information and communication technologies. These companies work from a capitalist logic where they dominate, control and direct the different creative stages of the design and commercialization. The main objective of this essay is identify the processes of concentration and integration of the video game industry, with the intention of establishing some characteristics of this industry in the processes of digital capitalism. Therefore, the main objective of this essay is to establish the characteristics of the video game industry in the processes of digital capitalism, from its processes of concentration and integration. The main observations are related to the business models of large corporations to develop and market video games, using strategies to avoid risks and generate effective monetization processes. Likewise, the practice of video games is redefining consumption habits where the intensive use of the mobile phone generates new cultural practices. Cultural and creative industries evolve continuously and permanently, so the expansion of the video game industry has reached a level of planetary hegemony in technological and economic terms and enables the development of new agencies.

This article seeks to analyse the currently evolution of the uses of Social Media. The Generation Z are changing the relationship between users of social networks, evolving towards a more active role. We have two objectives in this article: analyse how young people interact with Social Media and what contents they prefer. Within a context in which COVID19 has made change this relationships. In order to know these uses, a qualitative and also a quantitative study has been carried out, with sur veys between young people (11-18 years old).

This work is a textual and audiovisual analysis of the content in the main spot of the Agència Valenciana de Turisme, known as “Mediterranean live”, which was launched in the 2016 campaign. Under the slogan “Don't show me any more postcards”, and seen through the tourist gaze, the image of a destination where the experiential, the sensory and the subjective predominate is configured. That image is compatible with a trend detected in the field of tourism studies: the interweaving of tourist promotion in broader networks of discourses, practices, and mobilities. The hypothesis, in this case, is that the central message of the campaign presents an important potential for identity in an internal key, owing to the displacement of the idea of authenticity from its more ethnographic sense to its more psychological one.