Sistema Regional de Información
en línea para Revistas Científicas de América Latina,
el Caribe, España y Portugal

This study analyses the discursive legitimation of sustainability in hotel chains websites. Key legitimation strategies are examined in relation to different factors, namely the company’s size, its ownership structure, and the type of website. Data were extracted from the webpages of the 35 largest hotel chains in Spain according to turnover in 2021. Research was organized in three steps: first, content analysis was performed; second, sustainability discourse was quantified; and third, an index of sustainability content was developed. The study found that 76% of the selected hotels used websites to disseminate sustainability information, but the volume of sustainability discourse was different regarding size, ownership structures and website types. The “planet” dimension was rated with the best sustainability index. The study provides theoretical insights into the mechanisms of sustainability legitimation on corporate and booking websites. From a practical standpoint, the study offers guidance for managers in the tourist sector aimed at improving their corporate communication efforts and generating suitable engagement between firms and stakeholders.

Virtual reality and 360-degree video technology were introduced in newsrooms and innovation labs in the mid-2010s, leading to a new way of telling stories. However, 360 video emerged as a more viable alternative to genuine virtual reality, both in terms of investment and production time. The media explored its potential as a form of immersive journalism until its decline from 2018 onward. In addressing the period following the experimental stage, this research analyses the impact of 360-degree video on journalistic production from three perspectives: the value of this format for news stories; the immersive narrative; and the challenges facing its consolidation. To this end, semi-structured and in-depth interviews were conducted with professionals and academic experts in the field (N = 11). The first-person experience was considered a differentiating factor, introducing an experiential dimension to consumption. Moreover, this format requires that the story be told in a different way, which involves an adaptation to immersion and spatiality. The future viability of 360 video is uncertain due to its high cost, the absence of a sustainable business model, and the low prevalence of virtual reality headsets.

The emergence of the mass press in Spain coincided with the birth of the newspaper Las Noticias in 1896, founded by the businessman Rafael Roldós Viñolas, recognised as one of the pioneers of advertising in Spain. Thanks to his commercial initiatives, Las Noticias soon became one of Barcelona’s most widely circulated newspapers. His successful career was unexpectedly cut short in 1936 with the outbreak of the Civil War when the UGT seized the newspaper. After the conflict, its publication was no longer authorised. Despite the relevance of Las Noticias in Barcelona’s society at the time, hardly any works accurately describe its trajectory. Thus, this research aims to highlight the importance of this newspaper in the history of Spanish and Catalan journalism through an exhaustive newspaper review.

Linear television channels have been forced to reconsider their broadcasting strategy in response to the emergence of new media players. This research addresses the offering and consumption of videos on YouTube from the regional channels that comprise the Federation of Regional Radio and Television Organisations (FORTA), which are influenced by budgets and resources that are very different from those of other audio-visual actors. In the first phase, an analysis was carried out regarding the offering of these channels on this platform. Afterward, viewing was monitored and compared with the audience data collected by comScore, in order to confirm the strategy used by these traditional broadcasters in offering new viewing outlets. The results point to a wide variety of format offerings, yet with a lack of exclusive content. Moreover, the most prevalent access route is through the smartphone.

Since the freedom of information in 1977, Spanish radio broadcasting has served as a space for opinion and public discussion. In 1980, Cadena Catalana broadcast an electoral debate, “the first of its kind (...) after the Civil War” (Munsó, 2006: 204). However, radio electoral debates have hardly been studied at the state level. This research aims to identify and examine the political debates produced by Spanish radios for the general elections of 1982 –the first one after the Catalan debate– and November 2019 –the last to date–, establishing a comparison as a first approximation towards its technical and formal evolution. An analysis sheet was applied, based on the data collected in newspaper archives of daily newspapers ABC, El País, Diario 16, and La Vanguardia, websites and social media profiles from radio networks (Cadena SER, Cadena COPE, Onda Cero and RNE). Two national debate programs were located, Tertulias electorales (1982) and Debates COPE: El voto útil (2019), whose moderators were conducted semi-structured interviews. The results reveal a contrast in aspects such as the broadcast channel –from analogue to streaming– and audience participation –from the telephone to social networks–, although none of them brought together any candidates for the Presidency.

Does the television representation of William Shakespeare's Hamlet, broadcast in 1970 on TVE, through the drama program Estudio I, achieve the objective of transferring an original discourse to a theatrical representation and from this to an audiovisual filmic narrative? These are some of the initial formulations that are presented and answered throughout the corpus of this research work and that make up the main purpose of this thesis. Here we describe, synthesize and explain, through the analysis of Hamlet's discourse, in its narrative, rhetorical and semantic aspects, the parallels, identities and transdiscursive differences existing between the original tragedy and its theatrical film adaptation,  through the only existing television in Spain. Among the conclusions obtained in our analysis, it is verified the transcendental role of Spanish television, not only as a medium capable of uniting the virtues and expressive procedures of cinema and theater, but also as a cultural instrument that made literary works known to a large public, which otherwise would never have had access to them.  

The websites of political parties become a particularly active tool during electoral campaigns. The main objective of this work is to evaluate the transparency of the websites of the six main Andalusian parties—PSOE, Partido Popular, Ciudadanos, Adelante Andalucía, VOX and Unidas Podemos—during the 2022 electoral precampaign. The methodology of this research was divided into two phases: (1) descriptive analysis of the official websites using SimilarWeb; (2) content analysis to determine these platforms’ transparency index. The obtained results reveal that there is no relationship between the web transparency of Andalusian political parties and the vote. The left-wing parties are the most transparent on their web portals; however, during the elections of 2022 and 2018, they decreased their representation in the Andalusian Parliament. In addition, it is paradoxical that no party has thus far adapted its website to people with disabilities even though social inclusion—within the framework of the 2030 Agenda—remains one of their electoral promises.

This monograph invites us to delve into the relationship brands establish with children, adolescents, and young people, through the consumption of their products and services and communication with them. The subject is of great interest today, given that this age group has never exerted such a significant influence on family purchases. Consequently, they have become prescribers and now make decisions they barely participated in before. This situation is reflected in brands’ strategies, as targeting a vulnerable audience entails great responsibility. This monograph compiles the research that examines and reflects on the evolution of children’s and young people’s consumption; it considers brand trends, specifically Corporate Social Responsibility (CSR) policies, and critically analyses these strategies, practices and actions. From this perspective, we have gathered proposals that consider the impact of the media and influencers, technology, climate change, legislation, social exclusion and Sustainable Development Goals (SDGs) on children’s and adolescents’ consumption. An example of the Academy’s concern for responsible communication management, especially that which targets vulnerable audiences.

This research analyses the representation of adolescence in Spanish television fiction set in classrooms over the period 1998 to 2018, by means of a case study of the series Compañeros (Classmates) (Antena 3, 1998-2002), Física o Química (Physics or Chemistry) (Antena 3, 2008-2011) and Merlí (TV3, 2015-2018). A mixed quantitative and qualitative methodology has been employed, based on analysis of audio-visual content to determine whether there has been development in the handling of social values. This analysis helps to understand how teenagers have been represented over the last twenty years and to assess whether the values they receive today tend to be increasingly inclusive and educational. The results demonstrate that not all subjects are changing, finding only an increased representation of sexual orientation and the adolescent's family environment; a consistent representation over time of masculinity, sexuality, alcohol and drugs; and a lesser representation of the current role of women.

Ficha técnica: Sara Rebollo-Bueno y María Sánchez Ramos (Coordinadoras)Editorial Universidad de SevillaSevilla, 202294 pp.ISBN: 978-84-472-2386-2