ISSN: 2310-2799
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546,196 artículos
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Año:
2019
ISSN:
2588-0969, 1390-5473
Poveda Benites, Sylvia Gisella; Gómez Behr, Paola Andrea
Universidad Espíritu Santo
Resumen
In the countries branding it is essential to highlight the intangible values that represent citizens, but the Ecuadorian country brand Ama La Vida focused on the material, natural and geographical aspects, which generates a fragmented national image. This study aims to identify how a country brand can be consistent, efficient and enduring, through a review of theories regarding the correct placemarks construction and a research about Ecuadorian identity. A benchmarking was carried out with other successful regional campaigns that was complemented by interviews with professionals in the areas of marketing, organizational psychology and corporate communication. It was concluded that the Ecuadorian country brand needed to include, within its key concept, human-intangible values that allow its citizens to develop the sense of belonging to become natural spokespersons.
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Año:
2019
ISSN:
2588-0969, 1390-5473
Buitrago Mejía, Aracelly; Rodríguez Barrero, Mario Samuel; Serna Gómez, Humberto
Universidad Espíritu Santo
Resumen
This article purports to evaluate the management of small and micro businesses, starting from the application of a measuring instrument called “Competitivity Matrix”; this instrument was designed in accordance with NTC 6001: 2008 and NTC-ISO 9000:2015. In the matrix we find aspects that must be complied with by a micro business that aims to be competitive; the aspects that are considered consist of operative, supportive and direction processes. Research aims to be descriptive and its focus is mixed. The measuring instrument was applied to 402 businesses of the tourism sector; as a result, it was ascertained that the level of competitivity increases when work is performed jointly; this occurs because, according to measuring, the competitivity of a company that works jointly is 58%, while those companies that work individually reach only 31.5%. The instrument, therefore, allows identification of the improvement opportunities that arise when working jointly and thereby increase business competitivity.
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Año:
2019
ISSN:
2588-0969, 1390-5473
Jara Íñiguez, Irma; Cedeño Alcívar, Jenny
Universidad Espíritu Santo
Resumen
The study analyzes the rotation of high level public managers in Ecuador and their use as an instrument of political trust from the Executive, in contrast to a life cycle model of managerial performance, to determine if it is a problem to obtain results in the management. A qualitative and diachronic analysis of rotation rates and the time of permanence in the position of the managers is carried out from a sample of Ministries that represent an important weight in relation to the State management model for the five-year period 2012-2016; as a result, it is shown that with high levels of turnover problems are configured to effect a professional management and, although this is used as a political and electoral tool for the movement of the authorities, at these levels its strategic utility decreases.
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Año:
2019
ISSN:
2588-0969, 1390-5473
Salimbeni Gandino, Sergio
Universidad Espíritu Santo
Resumen
The need to improve productivity in the Public Sector of Argentina is what has given rise to this research project which is divided into two stages: a qualitative one and a quantitative one. The aim is to find the differences between Process Management in public and private environments, and the key success factors for implementation in the Government Administration. The focus of the study is mixed and from the perspective of Economic and Business Sciences. After this first phase, the prioritization of political factors over those of public interest, the lack of awareness of resource optimization, the oversizing of the structure, the overlapping of tasks and the lack of staff training have been highlighted as differences. As key factors for its implementation are validated a strong sponsor, adequate training and availability of internal personnel with experience in the subject.
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Año:
2019
ISSN:
2588-0969, 1390-5473
Alvarez Silva, Luis Antonio; López Rodriguez, Lourdes Adriana; Silva Aviles, Nelly Elizabeth
Universidad Espíritu Santo
Resumen
The aim of this research is to identify the most important factors of job satisfaction in employees of a human care company located in the Guayaquil Bay. The research design was not experimental and transversal. In its development, the Melia and Peiró’s Work Satisfaction Questionnaire S20/23 was applied; this, presented a high internal consistency level (α = 0.90). The study had a convenience sample of 201 employees collected in 2018. Participation in decision making, remuneration and physical conditions are factors of job dissatisfaction. One of the predominant conclusions is that the compensation system and the working conditions influence worker satisfaction.
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Año:
2019
ISSN:
2588-0969, 1390-5473
González Rugel, José Luis
Universidad Espíritu Santo
Resumen
This review describes the book Leadership Challenge and its key points. This book talks about the practices and behaviors suggested following in order to be an exemplary leader.
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Año:
2019
ISSN:
2588-0969, 1390-5473
Mejía Matute, Silvia Raquel; Pinos Luzuriaga, Luis Gabriel; Proaño Rivera, Wazhington Bladimir; Rojas Narváez, Jorge Bolívar
Universidad Espíritu Santo
Resumen
The expectations that economic agents make about macroeconomic variables can be an important anticipatory mechanism of ups and downs in the economic cycle. The research question is: Is there then a causal relationship between business expectations and the economic cycle that allows predicting the behavior and the relationship between the two? Thus, it is sought to investigate whether the economic cycle is a determinant in the business expectation formation or viceversa, if expectations are a cycle determinant. To answer this question, verify the Granger causality test, then an Autoregressive Model and another of Autoregressive Vectors will be applied. It is concluded that for the Ecuadorian economy the economic cycle depends on business expectations because for each percentage point that increases business confidence in the previous quarter the production of the real period increases by 0.17%, therefore, expectations act as a mechanism for anticipate ups and downs cycle.
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Año:
2019
ISSN:
2588-0969, 1390-5473
Cedeño Alejandro, Fernando Alfonso; Portalanza Chavarria, Cecilia Alexandra; Duque-Oliva, Edison Jair; Grueso Hinestroza, Merlin Patricia
Universidad Espíritu Santo
Resumen
The purpose of this study is to present the psychometric properties of a Spanish version of the Civic Behavior Scale (CBS), a new instrument developed by the authors that measure the perceived civic behaviors of workers in an Organization from the perspective of their colleagues, their work team and their superior immediate boss. For this purpose, 340 workers of a Higher Education Institution in Ecuador, responded to the CBS. Confirmatory Factor analysis using structural equation modeling reveled that que questionnaire shows a high reliability (α=0.96) and convergent and discriminant validity and that can be used by researches and practitioners to assess civic behaviors in educational institution.
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Año:
2019
ISSN:
2588-0969, 1390-5473
Pazmay Ramos, Segundo Gonzalo
Universidad Espíritu Santo
Resumen
The object of this study is to evaluate a proposal for internal communication improvement; a prescriptive quantitative research was conducted in preparing said proposal which was submitted the companies that belong the la Cámara Nacional de Calzado (CALTU) in 2016 and 2018. The instrument that was used obtained Cronbach Alfa of 0.78 and its convergent and discriminating validity was confirmed. Results show that internal communication is descending, normative and prevails the formal channel. Internal communication network chain is fundamentally a social process which provides maintenance and information. No differences that are statically significant were found in the two evaluation years. As a conclusion, effective enabling implies a systemic perspective and a global organizational intervention that will generate permanent changes in internal communication.
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Año:
2019
ISSN:
2588-0969, 1390-5473
Calles Vence , Larry Jhon; Bracho Pérez, Kleeder José
Universidad Espíritu Santo
Resumen
The aim of the article was to determine the relationship between sports teacher competencies and their service attitude. The research was descriptive and not experimental. To the population represented by 24 executives and 26 teachers of Instituciones Educativas Primarias Bolivarianas del Municipio Mara, Estado Zulia, a 39 items – questionnaire (alpha cronbach coefficient = 0.92) was applied, previously it was validated by five experts. The descriptive statistical analysis of the data was carried out, allowing the analysis and discussion by dimensions and indicators. Managers and teachers affirm that they do not go beyond what work schedules suggest, they scarcely maintain commitments to organizational development and reflect little on the consequences of the acts they perform.
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