Sistema Regional de Información
en línea para Revistas Científicas de América Latina,
el Caribe, España y Portugal

Durante los años 80, la ciudad de Kobe ostentaba el lugar número 4 en el ranking de los puertos más grandes del mundo, solamente superado por New York, Rotterdam y Hong Kong. Se trataba de una ciudad importante dentro de Japón desde el punto de vista de su capacidad de transferencia de carga desde América hacia el interior de Asia y viceversa, dándole una identidad nacional y global. El terremoto de Hanshin-Awaji del 17 de Enero de 1995 significó un duro golpe para esta ciudad y para Japón, con pérdidas humanas de más de 7.000 personas y una caída del Producto Interno Bruto (PIB) de un 2,5 % en ese año. Durante los meses posteriores al desastre, el desempleo en la zona afectada llegó al 80%, desapareciendo alrededor de 2.000 pequeñas y medianas empresas. A Enero de 1995 la población de la ciudad de Kobe ascendía a 1.520.365 habitantes, y en Octubre del mismo año descendió a 1.420.000 personas.

El 3 de junio de 2018 se registró una nueva erupción del Volcán de Fuego en Guatemala, una elevación de más 3700 m.s.n.m. en cuyas faldas se desarrolla una intensa actividad agropecuaria y donde pueden encontrarse una amplia diversidad de cabeceras municipales, pueblos, aldeas, comunidades, pequeños asentamientos humanos aislados así como empresas industriales y terciarias de toda escala. Un importante porcentaje de estos asentamientos humanos se ubican en partes altas del citado volcán, donde predominan las plantaciones de café de altura y estricta altura.

Nowadays on association of savings and credits in order to get participation in a very competitive and more informed beneficiaries, should have a healthy and efficient financial situation, which allow them project financial strength. Hence, the objective for this investigation is evaluate the efficiency over the loan portfolio on “Jardín Azuayo” credits and savings association, through financial and performance indicators, with the application of  nonparametric model of data envelopment analysis (DEA) using the CCR model, through the Excel Solver tool, for which it has been contemplated as input variables the operating expenses, cost per credit person and financing expenses, and as an output variables the loan portfolio, loan portfolio at risk, and the net profit, comparing the two portfolio type which are offered by the institution, common loan portfolio and credit line over the 2016 – 2018 years. According to the results obtained, the “Jardín Azuayo” savings and credits association has an efficient and profitable loan portfolio.

The development of political activity has brought about the birth of a new type of marketing, the so-called political marketing that refers to the set of research, planning and communication techniques that are used in the design and execution of strategic and tactical actions as during an election campaign. OBJECTIVE. Determine the elements of the strategy of the political marketing campaign by emphasizing its different variables (product, price, place and promotion). METHODOLOGICAL DESIGN. The methodology used is given under a qualitative-quantitative approach, supported by bibliographical and field research. The scope of the study is descriptive and correlational, since it is intended to show that the elements of the campaign strategy help to incline the preference of the voters within the electoral process; for this, the statistical model of CHI SQUARE was used to assert the hypothetical criterion. RESULTS 41% of electors designate the product element, as a key axis, because its consistency is based on the offers made in the political campaign, that is, proposal and work plan with which, the political character will perform, to win. CONCLUSION. It was possible to identify the decisive element of the voter before tilting his decision to vote towards a political actor, because the voter prefers young people prepared, who have previous knowledge to function in the place selected.

This research focuses on analyzing strategies for cash management and its relationship with the operating results of companies in the Ecuadorian Transport and Construction sectors, during the 2012-2017 period. The sample is constituted with financial information of the 32726 construction sector companies and 46140 transport sector companies organized as data. A descriptive and correlation analysis is performed. The results determined that the period of inventory rotation, average collection period, average payment period, cash conversion cycle, indebtedness, and cash flows have a significant correlation with profitability indicators, without neglecting that improvements must be made. the efficiency in some strategies such as the inventory, collection and payment cycle. The daily activities of these companies depend on efficient cash management in the short term, for which companies that want to improve their profitability should pay more attention to the key strategies for this management.

This research focuses on the analysis of cash management strategies implemented by Ecuadorian PYMES of G (commerce sector) and C (manufacturing sector). The aim is to determine the relationship between strategies and financial performance, during the period 2012-2017. The sample is shown with financial information from 31508 trading companies and 11009 Ecuadorian manufacturing companies organized as panel data; A descriptive analysis and data correlation are performed. The results determined the strategies for streamlining collections, the cash concentration, and investments, as well as the strategies for delayed payments and accounts for future expenses of SMEs. In a company regardless of size are essential to generate profits and have the necessary amount to cover their financial obligations. Its recommend to all Ecuadorian SMEs that implement these strategies to have productive business contributing to the country economic development.

This article, based on the triple helix theory, analyzes the level of financial education in popular and solidarity economy organizations based on three dimensions. Through a model survey adapted for Ecuador, information was gathered from 261 members of the coffee growers' association called FAPECAFES, distributed in the provinces of Loja, Zamora Chinchipe and El Oro. The results determined that the population has better results in the dimension financial aptitude (70.31%), followed by the dimension financial behavior (48.5%) and financial knowledge (30.4%). The total score reached by the population is low (49.7%). With respect to gender, women obtained lower scores than men and the population with better results has a fourth level degree. The study also shows that there is a previous financial literacy process in the surveyed population, despite the limited financial training of people living in rural areas of this part of the country. The data will facilitate the design of financial education programs for public-private actors, especially women and managers of popular economy and solidarity organizations in rural areas.

E-Commerce as a method of commercial exchange for the acquisition of goods, services or information through virtual platforms has revolutionized the traditional business models of the companies in the field. The use of new marketing strategies adjusted to virtual platforms, or better known as digital marketing strategies, have managed to improve business conditions, which, in principle, they like and please their consumers. The objective of this research is to analyze the consumer's criteria in relation to the influence of the digital marketing strategies of the E-commerce companies, for which a qualitative-quantitative methodology was used, exploring the results obtained from 192 consumers of products or services provided by e-commerce companies. The research hypothesis was verified, that is, digital marketing strategies in E-commerce companies if they influence the consumer's perspective.

The knowledge society is the set of wisdoms that the human being has acquired in his life and that have to be used in the best way to grow intellectually, this results in the development and growth of a company. In this research, the variable knowledge society is directly related to business intellectual capital, a non-experimental and cross-sectional, correlational-causal methodology was applied, in addition to a bibliographic review to recognize the current state of the research, its limitations and advances related to previous studies. Surveys were applied in 282 companies among: bodybuilders, handicrafts, footwear, textiles and tourism. It is concluded that there must be a connection of interests between Intellectual capital and Innovation; Innovation and entrepreneurship, likewise, companies should have a vision of entrepreneurship based on innovation, this is a valuable resource to achieve the desired performance of workers taking into account corporate social responsibility as behavior or ethics of organizations, there are also sustainable competitive advantages if intellectual capital is recognized as a strategic asset of the company.

In order to carry out this research, we started with a slight curiosity and also with a problem that is currently a fundamental aspect when we talk about politics; we refer to electoral marketing, the way in which advertising campaigns can influence the decision of the voter, the characteristics that it presents and the way in which it can act towards other people, so that they can get carried away, not only by the campaigns candidates do, but also by external comments to them. The objective is to know what is most influencing the voter's mind to choose their candidate in terms of advertising during election time, to know which advertising has the greatest impact for political parties to use it more effectively, with the help of quantitative and qualitative material it was possible to obtain the necessary information for a respective analysis of the advertising impact in elections.