ISSN: 2310-2799
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546,196 artículos
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Año:
2019
ISSN:
2683-2208
Huerta Vilchis, Fernando
Universidad Panamericana
Resumen
El primer número de la Revista Panamericana de Comunicación, correspondiente al año 1, número 1, enero-diciembre de 2019, está dedicado al tema monográfico de la comunicación política. El hecho no es casual porque el Consejo editorial de la misma ha coincidido en el tema dado el gran acontecimiento en la vida política y social mexicana constituido por las elecciones generales de 2018 donde fue elegido un nuevo presidente para nuestro país. Hemos incorporado nueve artículos redactados por importantes y esclarecidos investigadores de México y España, primicia de los argumentos que pretenden apuntalar a esta publicación como referencia de futuro.
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Año:
2019
ISSN:
2683-2208
Huerta Vilchis, Fernando
Universidad Panamericana
Resumen
This study explores the relationship between citizens and political parties in order to address the absence of partisan political identity. It reviews the concepts of identity, the relation between political communication and political-party identity. In sum, it can be said that most political actors agree that it is necessary to foster citizen identification with parties and politicians. In turn, it is expected that the latter will identify with citizens’ real needs, values, beliefs and attitudes, and that they will engage in a process of political communication that will effectively present the ways to reach the common good that they have envisaged.
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Año:
2019
ISSN:
2683-2208
Jiménez Soler, Ignacio
Universidad Panamericana
Resumen
Today, developing successful communication strategies is dependent on disintermediation. During the 20th century, communication activities revolved around paying to ensure presence (traditional advertising and current paid media) or appearing in the media as news (public relations that took control over politics in the 1950’s in the United States). Today, these two lines are simply elements of a range of communication strategies mediated by algorithms. In order to be successful, audiences must be reached; and, in order to do so successfully, they must be properly understood. Technology helps us to do just this, and yet it poses new challenges. This paper discusses them, in the framework of political communication.
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Año:
2019
ISSN:
2683-2208
López Aguirre, José Luis; Ortiz Marín, Manuel
Universidad Panamericana
Resumen
The present text aims to describe the different processes by which a group of researchers from various public and private universities and from various disciplines of the social sciences and the field of computer engineering, worked in an ambitious project of analysis of the process of communication and interaction of the candidates to the presidency of Mexico with the users of social media in the 2018 elections.
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Año:
2019
ISSN:
2683-2208
Rodríguez Reséndiz, Perla Olivia
Universidad Panamericana
Resumen
During the electoral process in Mexico in 2018, a large volume of electoral information was produced, distributed and accessed through traditional media, new digital media and social media. Moreover, the audience and followers of social media have increased and exceeded the figures reached in other electoral processes. This election belongs to an era of post-truth politics that is distinguished by the fact that objective facts have less influence on public opinion than emotional messages and personal beliefs. Furthermore, there exists a proliferation of lies, half-truths and unfulfilled promises that only harms democracy. This paper offers a definition of the term, “post-truth” and establishes its relationship with politics. It then focuses on the Mexican 2018 elections, analyzing the use of lies, half-truths and promises during the electoral process. It should be noted that this is not a conclusive study, but rather, part of an ongoing investigation.
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Año:
2019
ISSN:
2683-2208
Solano García, Carmen; Vivas Moreno, Agustín
Universidad Panamericana
Resumen
Censuses and interrogations of the population constitute an important instrument of political communication. With this as our starting point, this study aims to make a historical review of state censuses and interrogations in Spain during the sixteenth to the eighteenth centuries and then analyze the relationship between information and power during the Enlightenment – a time that we consider of special interest to analyze the means of political communication to which we refer.
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Año:
2019
ISSN:
2683-2208
Esteinou Madrid, Javier
Universidad Panamericana
Resumen
Study of a period of historical evolution in which a more impoverished, saddened, frustrated, intimidated, angered and consumerist country was created, but disguised before our eyes by means of a marketing-inspired “washing of image” by the powers that presented the nation as a “progressive “,” globalized “,” postmodern “,” civilized “and” cheerful “ society which advances by the exemplary parameters of world growth set by the OECD. Despite the enormous abundance of informational, financial and logistical resources that the political parties had to convince the citizens, the communication process was characterized by the existence of a marked poverty of contents, superficiality of diagnoses, absence of proposals, famished discussion of projects, evasion of alternative solutions, use of “circus rules” to obtain votes and not to reflect on the serious challenges that the country has to solve in the present and future.
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Año:
2019
ISSN:
2683-2208
del Valle del Peral, Ricardo
Universidad Panamericana
Resumen
This article is based on the idea that a “New Journalism” based on public interest, transparency, quality and the ethical exercise of the profession can contribute to recover part of the credibility lost by the information companies. In short, some credibility factors that seem indispensable for the media, journalists and their news to overcome the low level of trust that the recipients are receiving are analyzed below. The proposals presented here derive from the analysis carried out by communication researchers, journalists and recipients.
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Año:
2019
ISSN:
2683-2208
Chong López, Blanca
Universidad Panamericana
Resumen
The role of the media in shaping public opinion is not a matter of minor importance. Political campaigns are key moments in which information about candidates and their strategies is generated. Research on electoral campaigns refers to the central role of the media, particularly television, in modern campaign strategies around the world. In Mexico, the intensive use of the media as one of the most important communication channels in electoral campaigns took place in the federal election of 1994, in which they had for the first time a more relevant role in electoral political competition. In the present article, we try to analyze the above issues and obtain valid conclusions for the best knowledge of these phenomena.
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