ISSN: 2310-2799
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546,196 artículos
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Año:
2022
ISSN:
2448-9042
Feijoo, Beatriz; Sádaba, Charo; Fernández-Gómez, Erika
Centro Universitario de Ciencias Sociales y Humanidades -Universidad de Guadalajara
Resumen
This paper aims to identify the type of ads which attract the most clicks among new generations. 45 users ages 10 to 14 underwent weekly monitoring of their mobile phone use by means of a screen recorder, to monitor the real impact of ads. 41 hours of recording were analyzed and a total of 2 410 mobile ads were subjected to content analysis. This study shows that search advertising and commercial content created by influencers generate the highest percentage of interaction clicks, particularly when advertising toys, electronics and entertainment brands.
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Año:
2022
ISSN:
2448-9042
Fernandez Lores, Susana; Crespo-Tejero, Natividad; Fernández-Hernández, Ruth
Centro Universitario de Ciencias Sociales y Humanidades -Universidad de Guadalajara
Resumen
The present study aims to examine the effectiveness of three health campaigns with different types of framing aimed at young people during the COVID-19 pandemic. We also analyzed the emotional impact of each campaign, as well as the role of self-efficacy in the success of the analyzed campaigns. The results show that the more moderate and less explicit message, but closer to the reality of young people, had a more effective emotional impact. Furthermore, as regards self-efficacy, the results show its discriminating role in the success of the campaigns analyzed.
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Año:
2022
ISSN:
2448-9042
Álvarez Fuentes, Mario
Centro Universitario de Ciencias Sociales y Humanidades -Universidad de Guadalajara
Resumen
This article describes how the “bleeding eyes” symbol was crafted during the social unrest that took place in Chile in October 2019, when hundreds of people suffered from ocular trauma after being shot by the anti-riot police with plastic pellets. This seminal moment of symbolic production has been under-studied in the field of political communication. It draws upon concepts from the so-called “culturalist” approach to social movements studies and conducts an ethnographic account describing the dynamics that gave birth to a symbol.
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Año:
2022
ISSN:
2448-9042
Muñiz, Carlos; Echeverría, Martín
Centro Universitario de Ciencias Sociales y Humanidades -Universidad de Guadalajara
Resumen
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Año:
2022
ISSN:
2448-9042
Calvo, Dafne; Barranquero, Alejandro
Centro Universitario de Ciencias Sociales y Humanidades -Universidad de Guadalajara
Resumen
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Año:
2022
ISSN:
2448-9042
Fuentes Navarro, Raúl
Centro Universitario de Ciencias Sociales y Humanidades -Universidad de Guadalajara
Resumen
The aim of this essay is to reflexively recover the processes of elaboration and conceptual as well as methodological development of a heuristic model of an “academic field”, in search of interpreting the conditions and intentions of the institutionalization of communication studies in Mexico. These have been assumed for more than three decades in terms of a meta-research proposal, which in turn serves to recognize and articulate the research practices in their diverse contextual scales. The contribution of the journal Comunicación y Sociedad is located in this trajectory.
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Año:
2022
ISSN:
2448-9042
Mateos-Pérez, Javier; Lacalle, Charo; Rocha, Simone María
Centro Universitario de Ciencias Sociales y Humanidades -Universidad de Guadalajara
Resumen
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Año:
2022
ISSN:
2448-9042
Gómez Rodríguez, Gabriela; González Reyes, Rodrigo
Centro Universitario de Ciencias Sociales y Humanidades -Universidad de Guadalajara
Resumen
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Año:
2022
ISSN:
2036-0967
Barboza da Silva, Rosimeire; Santos, Gersiney
Dipartimento di Lingue, Letterature e Culture moderne - Università di Bologna
Resumen
In the text, we propose a dialogued and epistemological experimentation between the conception of quilombagem (Clóvis Moura) and quilombo (Beatriz Nascimento), in the context of Critical Aquilombage (CA). Even starting from apparently different perspectives and theoretical frameworks, both intellectuals identify a non-negotiable transformational process of material and symbolic conditions which politically propels the black narrative in a strategic way. Thus, CA may be seen as an ontological reconfiguration focused on the black experience, in which aquilombage equates to re-existence.
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Año:
2022
ISSN:
2036-0967
Rodríguez Celín, María Lucila
Dipartimento di Lingue, Letterature e Culture moderne - Università di Bologna
Resumen
The aim of this article is to state the importance of sociability and circulation through territory by children in relation to certain apprenticeships related to the progressive development of abilities, skills and knowledge necessary for the future production and social reproduction and the construction of social identifications. Following this aim I will focus on the ethnographic analysis of the daily practices of a group of children mbya and criollos in Misiones, Argentina. I will consider the ethnic question and focus on the appropriation of the division between relatives and non-relatives that occurs among the first years of life.
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