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546,196 artículos

Año: 2019
ISSN: 0718-5693
Ramírez Castaño, Adriana; Parada Hernández, Yudy
Departamento de Tecnologías de Gestión de la Facultad Tecnológica de la Universidad de Santiago de Chile
El presente artículo describe la metodología y resultados derivados de la implementación de una estrategia pedagógica mediada por narración de historias (storytelling) para incentivar la escritura en estudiantes de la facultad de estudios técnicos y tecnológicos de la Universidad Autónoma de Bucaramanga.
Año: 2019
ISSN: 0718-5693
Torres Valderrama, Pamela
Departamento de Tecnologías de Gestión de la Facultad Tecnológica de la Universidad de Santiago de Chile
La interacción y comunicación entre los diferentes actores del entorno acuicultor tiene el potencial de desencadenar el proceso innovativo, enlazando las fortalezas de cada uno de estos: conocimiento, recursos económicos, posibilidades de mercado y políticas públicas acordes. Esto último se sustenta en el modelo de la triple hélice, el cual releva la importancia de crear un clima asociativo como eje principal para incentivar la generación de un entorno innovador.
Año: 2018
ISSN: 0718-2724
Martínez Hernández, Rosalba; Pastor Pérez, María del Pilar
Facultad de Economía y Negocios, Universidad Alberto Hurtado
Title: Relationship between risk and innovation: Risk perception by project managers In an environment of uncertainty in the organizations, risk aversion from decision makers can be a rational behaviour, but reduces the ability to obtain innovate and then risk of failure increases. This paper analyses under an exploratory approach, the perception of the risk identified by Mexican innovation project leaders, in multinational companies. The results obtained from thirteen cases indicate that, there is no risk aversion and that the association between a higher level of profitability and greater risk is recognized, but that simple or intuitive methods are often used to manage risk. This highlights the need to train managers and executives with a wide risk and risk management overview, innovation and its relationship.
Año: 2018
ISSN: 0718-2724
Mardones, Cristian; Zapata, Annabella
Facultad de Economía y Negocios, Universidad Alberto Hurtado
This study uses innovation surveys conducted in Chile to evaluate the factors that may explain public financing for innovative activities in small and medium-sized firms (SMEs). The analysis is important because small and medium sized firms are the focus of the existing public programs. The estimated results with binary choice models are contrasted with cross-sectional and pseudo-panel data, observing that firms with some types of expenditures on innovative activities in previous year have more probability to obtain public financing.
Año: 2018
ISSN: 0718-2724
Malaquias, Rodrigo Fernandes; Albertin, Alberto Luiz
Facultad de Economía y Negocios, Universidad Alberto Hurtado
We developed this paper in order to better understand the effects of being innovative in the use of Information Technology (IT). Through a measure for listed companies that are innovative in IT use, we developed a quantitative analysis considering the investments made by institutional investors in these companies. As institutional investors, the sample includes observations from 2,880 mutual funds, since managers of these funds are presumed to be experts in choosing good companies to invest financial resources. Regarding the companies’ stocks, the final sample of this study is comprised of 592 observations during the period from 2013 to 2015. The main result obtained in this paper indicates that “innovative companies in IT use” receive more investments from institutional investors when compared with the other firms. These results are robust to other variables presented by academic literature as relevant factors to understand resources allocation in financial market.
Año: 2018
ISSN: 0718-2724
Gárgano, Cecilia
Facultad de Economía y Negocios, Universidad Alberto Hurtado
La importancia del conocimiento en las sociedades contemporáneas, y de su creciente rol en diversas dinámicas productivas y sociales, constituye una temática ampliamente abordada. Asimismo, la disputa por el acceso a distintos bienes comunes naturales es una preocupación de agenda, en particular para las sociedades latinoamericanas. ¿Qué ocurre con la producción de conocimiento científico implicado en la obtención de un recurso crecientemente disputado como las semillas? Este artículo analiza una trayectoria de investigación orientada a la obtención de variedades de arroz resistentes a herbicidas, radicada en el Instituto Nacional de Tecnología Agropecuaria (INTA) argentino. Se exponen las dinámicas de producción y uso de conocimientos científicos y tecnológicos generados con fondos públicos. Mediante documentos institucionales, marcos regulatorios y entrevistas a científicos y técnicos, se analizan las implicancias sociales, económicas y políticas derivadas de la organización de la producción y apropiación del conocimiento, en un sector históricamente relevante como el agro.
Año: 2018
ISSN: 0718-2724
Pfeffer, Lauren; Khan, Mohammad Saud
Facultad de Economía y Negocios, Universidad Alberto Hurtado
The aim of this paper is to explore the decision-making processes of causation and effectuation within New Zealand entrepreneurs. One-on-one, semi structured interviews were conducted to investigate; the extent of Causation and Effectuation followed by entrepreneurial start-ups in years four to eight of operation? In Addition, whether decision-making process and perceptions of market uncertainty differ across industries? Findings indicate that effectuation was predominantly followed. This research extrapolates new, key themes regarding decision-making. The decision-making process was largely seen as entirely subjective and dependent on the personality of the entrepreneur, their opportunity recognition experience and ideals of running the business.
Año: 2018
ISSN: 0718-2724
Bogea, Felipe; Brito, Eliane Pereira Zamith
Facultad de Economía y Negocios, Universidad Alberto Hurtado
Social media marketing has become a central issue for companies and marketers. Few studies have, however, specifically researched factors and barriers influencing the adoption of social media at company level. This study addresses this gap by focusing on furthering the theory involved in the adoption social media at company level. Based on the findings of semi-structured in-depth interviews with 17 marketing executives of large companies in Brazil, six variables that weigh in the adoption of social media were identified: the demonstrability of the results, the customers’ presence on Social media, knowledge of social media, stakeholder influence, common sense as related to digital marketing and the executive’s age. Additionally, we propose a theoretical model of social media adoption, in the light of the Technology Acceptance Model (TAM).
Año: 2018
ISSN: 0718-2724
Carvalho, Nuno Miguel Castanheira; Yordanova, Zornitsa
Facultad de Economía y Negocios, Universidad Alberto Hurtado
This paper aims at presenting the results from a research on the reasons why more than 50% of the small and medium size enterprises (SMEs) in European Union (EU) are non-innovative. The paper intends to find out which are the specific factors that influence the percentage of non-innovative industrial SMEs, considering that SMEs are the main stakeholders and target group of EU funds and policies, and industry is the main direction for economic development. The study employs a cross-sectional study and linear regressions. The findings after applying the research methodology show some already known factors that obstruct SMEs innovation performance like lack of internal finance and little market competition. However, the main contribution of the research is the finding that a low market demand does not contribute to an increase in the percentage of non-innovative enterprises. As a conclusion, all the measures and EU programs for boosting market demand for the purposes of increasing the number of innovative enterprises would be useless.
Año: 2018
ISSN: 0718-2724
Luz, Andréia Antunes da; Kovaleski, João Luiz
Facultad de Economía y Negocios, Universidad Alberto Hurtado
This article has the purpose of developing a framework for management of knowledge and technology transfer in Brazilian academic internships, with a Knowledge Management approach. The methodological procedures employed are classified as qualitative, bibliographical, documentary, and a survey, having academic internships in Brazil as the object of study. The framework proposed is an advantage in internship management, systematizing information, knowledge, and technology, in addition to increasing the potential of internship activities. The framework for management of knowledge and technology transfer in Brazilian academic internships offers its users not only a service of knowledge management, but also a Knowledge Management System with resources of Communication and Information Technology for the construction of a learning platform, in which coordinators, professors, supervisors, and student-interns would be able to manage the internship, its activities, and the online learning environment. In other words, it is an environment designed for the development of academic knowledge in professional capacities.

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