Sistema Regional de Información
en línea para Revistas Científicas de América Latina,
el Caribe, España y Portugal

Reality shows provide learning based on real models as a source of entertainment. We aim to study the media articulation of the discourse concerning love, conquest, and sexuality based on the analysis of a longitudinal sample composed of 22 programs of Mujeres y Hombres y Viceversa. The results demonstrate that although both men and women are widely criticized, especially regarding their behaviour and personality, men are judged simultaneously more positively than women. The program shows a double discourse, which despite being articulated by the direction in a way that seems politically correct, is based on humiliation and masks an articulation fraught with microsexism.

This paper analyzes the perception of University Students about the Apologies of Spanish politicians whose objective, in most cases, responds to Image Restoration Strategies. The research focuses on knowing if this type of discourse meets its objective, evaluating the effectiveness of the apology speech and knowing which wrongful events are more likely to be forgiven by the audience. We’ve used a quantitative methodology with online surveys. It has been established for a representative sample of 385 cases extracted, stratified by regions and segmented by sex, of a universe of 1,329,109 university students in Spain, with a margin of error of 5 % and a confidence level of 95%. Among the main conclusions, we found the effectiveness and the positive impact of Apologies as a strategy to restore the image of politicians. Despite of this, discourse is not enough, rather, it requires complementary actions to achieve full effectiveness of the Apologies with distinction in independent variables such as sex,

Through a sophisticated investment, both capital and symbolic, the Eurovision Song Contest generates annually a unique audiovisual spectacle, debating concepts as well as community, Europeanness or cultural identity. Following the recent researches from the Anglo-Saxon ambit, we will research different editions of the show. Seeking out the movement-image paradoxes through the dialogue between nation and song, the participation of countries in the mar-gins of Europe and his victory –the winning country has to organize the following show the next year– has decentred the host venue and the notion of Eurovision branding. We will focus on the Israeli entries (1973-2018) in order to make an issue on how in this mega-event the nation is narrated through the song.

Local mass media developed technical mechanisms and conceptual strategies, such as spectacularisation or major spectacle as a result of the armed conflict in Columbia, allowing them to grow as relevant media companies. This article is derived from the doctoral thesis “The Media Meta-narrative of violence in Colombia: its spectacuralisation in a culture of fear,” in which a chronological documentary monitoring local media is made from the 50s by using variables such as historical facts and the description of its respective treatment. The iconicity that the spectacular images from the Colombian conflict have gained have served the ideological and economic intentions of the mass media and their fixation on individual and collective imaginaries.

The development of web languages and the new communicative needs of the film industry have fostered the evolution of official movie websites. In this context, this research is aimed at establishing a classification of the different types of these digital spaces and their promotional strategies, as well as analysing them in the Spanish cinema field. For this purpose, the most representative models are described and, by means of a mixed method, different communicative aspects of the web pages created by Spanish films produced in 2017 are analysed. The results show that the official movie websites have been transformed and diversified, although the Spanish cinema is anchored in unattractive and obsolete models.

This research delves into the trends in content and communication platforms used by corporate and commercial brands in Spain, and also defines the management of current relations between brands and their consumers. This research has been carried out using the Delphi method, designing four panels made up of 15 experts in different topics related to the object of study. Results show that corporate brands place identity as an engine of the content they generate, and also claim that corporate social responsibility, reputation and corporate culture are areas capable of generating relevant content. Finally, the article emphasizes co-creation, dialogue with stakeholders and contact with opinion leaders, in order to create brand experiences and be recognized.

This paper analyses the self-presentation of Barcelona Mayor Ada Colau in a period in which she had to consolidate her political identity as a result of her victory in the elections on May 25th 2015. Studying the Mayor’s posts on her personal Facebook site during her first year and a half in office, we will analyse the configuration of Colau’s discursive ethos. We will take into account five types of ethos we have identified in the corpus: that of activist, humanitarian, politician, mayor and leader. Based on the hypothesis that this ethos is extremely complex. We consider that her ethos is extremely complex due to the fact that it is based on various characteristics, which gives rise to a multi-form ‘I’ that fulfills Colau’s need to legitimize her public image from a new position of power.

This research examines the relationship between burnout andits dimensions (emotional exhaustion, depersonalization and personalaccomplishment), and the labor characteristics of professionals who workwith people with disabilities in Cordoba. This is a prevalence, descriptive and transversal study. The sample consists of 157 professionals working in care centers and companies for people with disabilities in Cordoba.The results showed a high level of generalized burnout. In response tolabor variables, it has been obtained that professionals with 21 years ofexperience or more suffer more from burnout than those with 5 years ofexperience or less. Professionals with permanent contracts in their company have higher levels of burnout than those without. Those who have spent more than 21 years in their current job suffer more burnout than the group with 5 years or less Professionals that have worked for a long time with the same company, more than 21 years, show higher levels of burnout than professionals with 5 years or less.These results confirm previous studies (Barrera, Malagón and Sarasola,2015), and have identified that more than half of workers have high levels of burnout. Therefore, it is crucial for the professional field of disability, for the company and also for society, this line of research should be insisted on in order to help reduce burnout in this group.

Sin duda, muchos de nuestros colegas involucrados en una Universidad o Instituto Pedagógico, encargados de la formación de profesores, se van a reír mucho de los descubrimientos que hemos tenido en la Universidad Nacional Autónoma de México al montar y desarrollar una Maestría en Docencia para la Educación Media Superior, de la cual su primera generación acaba de concluir sus créditos y está lista para culminar sus tesis y graduarse (seguramente a estas alturas del año 2006, cuando aparezca este número, ya habrá algún alumno graduado).

En las rutas sintéticas de una amplia gama de productos de interés comercial, es usual encontrarse con los compuestos aromáticos halogenados. Así, en la fabricación de fármacos, como antivirales, antibacterianos, agroquímicos y otros productos químicos de importancia industrial, las síntesis pasan necesariamente por dicho tipo de compuestos (Narander, 2002). Por lo tanto, en la literatura es posible encontrar varios métodos para bromar los anillos aromáticos.