Sistema Regional de Información
en línea para Revistas Científicas de América Latina,
el Caribe, España y Portugal

It is evident that users are permanently and pervasively connected to the network through their mobile devices. Journalism has tools that use artificial intelligence and instant messaging systems to send filtered and personalized information to users. These systems are known as chatbots, or conversational applications. While the big media companies are developing their own applications via Messenger or Telegram, there are other companies that provide this type of service as well. This is the case of Politibot, a service that was launched during the election campaign in Spain in June 2016, which gained 8,400 subscribers just a month later. The purpose of this research paper is to analyse this case in order to determine the way in which audiences perceive and value bot news. To do so, we have applied, among other techniques, documented analysis, direct observation, surveys, and an analysis report. Results show that the quality of information (73.1% of answers) and the emotional connection with the information received (26.8%) are the main strengths of these formulas, and due to this fact, they will soon create an opportunity for journalism.

The New Journalism generates massive terminological confusion regarding what it represents. In general, it is usually associated with any stylistic innovation in journalism, which leads to numerous errors and confusion in the field of communication. As a result, specialized researchers or students do not have a clear idea of what the New Journalism constitutes. In this research, we try to answer the question of what the New Journalism is, what its origins are, the time period during which this phenomenon existed, if it had any influence in Spain, and as such, whether or not we can talk about the New Journalism in Spain. In order to obtain answers, we investigated the narrative journalism phenomenon, which has given us a wider view of the issue in order to put the New Journalism in context and provide a clear classification of this phenomenon.

  This research analyzes the case of red meat and its presumed carcinogenic effects with the objective of determining the follow-up on Facebook and Twitter. The International Agency for Cancer Research (WHO dependent) submitted on 26 October 2015 a report evaluating the carcinogenicity of meat consumption by including it in group 2A. Therefore, the qualitative methodology of sentiment analysis in these social networks and the publications related to the news is used. Publications were searched from October 26 to November 26, 2015 and specific hashtags ("red meat" and "WHO"). The publications were classified as positive, neutral or negative. We analyzed 391 publications on Twitter and 33 on Facebook. 57.6% of Facebook publications have a neutral intentionality, 27.3% negative and 15.1% positive. On Twitter, 47.6% are neutral, 39.6% negative and 12.8% positive. User appreciation changes over time, going from negative and neutral to neutral and positive comments until only objective information is left. There is a lack of communication between the official entities and the users of these networks.

This research analyzes how Vogue, as a paradigm of fashion journalism, has been adapting to the new digital context, according to the strong influence that it has on this journalist area. After a contextual introduction to the field of women’s magazines, this articles analyses the case of Vogue as an icon. Then, the research analyzes the web content through the following variables: target audience, main sections, type of structure, presence of its editors on the cover, advertising formats, mechanisms of promotion in social media, distribution of the main content (fashion and beauty), type and number of interactivity with readers and use of brand placement with selected brands. The research concludes that Internet has become a key allied of fashion magazines and social media has turned in a great opportunity. However, this sector of the journalistic industry must face new challenges. In the specific case of Vogue, it must be underlined that, thanks to the digital tools, this magazine has expanded its audience not only quantitatively, but also in new profiles, such as a younger audience.

This article analyzes one of the lesser studied aspects of the relationship between the Spanish press and the Transition: the role of the Catholic newspaper Ya, leader at the Madrid newsstands at the time of Franco’s death and democratic change. Ya occupies a singular position in the journalism landscape of the time: it is distanced from the officialist “prensa del Movimiento”, it does not belong to the monarchic tradition of ABC or La Vanguardia and it fins itself at a considerable ideological distance from the new post-Francoist press epitomised by El País. Through a content analysis of over 600 editorials at the time, this article shows how this conservative newspaper steered through difficult times and how it faced up to the challenge of supporting the road to reform, political liberalization and the new rules of the democratic game without losing its characteristic sense of moderation and political centrism.

Sympathy is the main affective bond that the viewer establishes with the fictional characters, being a necessary prerequisite for the elicitation of other emotions. Given its importance, the objective of this article is to detail the different factors involved in its constitution, in an attempt to delve into its understanding. To do it, we turn to different works framed in the field of social psychology and cognitive film theory, we describe some textual resources that audiovisual narratives use to exploit each particular factor, and we reflect on the effects that each of them has on sympathy and the other factors involved.

Public relations (PR) consultancies first appeared in Spain half a century ago. The first PR agency, S.A. Española de Relaciones Públicas (S.A.E. de RP), was set up in November 1960 in Barcelona. However, due to the economic and political situation, consultancies could not fully develop the services offered until the 1990’s, when they started their exponential growth in Catalonia and Spain. This study focuses on the evolution of PR agencies in Catalonia over the last 25 years in order to gain a deeper and wider knowledge of the history and nature of PR and a real picture of consultancies in Catalonia, where consultancies started half a century ago. With this aim in mind, a 10-question survey was developed and sent to almost 60 agencies from May 2014 to May 2015. Our conclusions show that new agencies have appeared in the last years and new ones are still emerging despite the crisis. Results also suggest development in new areas such as digital PR and preferences for terms such as “communication” instead of “public relations".

This exploratory work theorizes about how social networking sites favor, as identity technologies, a way of conceiving and presenting individual identity in self-promotional terms. As a result of the normalization of this logic –which is coherent with the late capitalism’ promotional culture–, it is growing the incorporation of self-branding practices in the users's daily communication. Besides, it is increasing the perception of the social profiles as micro-media and the interpretation of the own network as a personal audience. In brief, four main trends in the presentation of identity which are promoted by these web services are identified: a distributed and fragmented conception of the self, where the tiles from mass media become key content to express subjectivity; a tendency to quantify relationships and affections; the perception of being in an unavoidable competition with others; and standardization of the audiovisual presentation of self as a communicative material capable of attracting attention and communicate authenticity.

The evolution of the fashion industry in the area of creativity depends mainly on the stylistic contribution made by the fashion designer responsible for the conception and manufacture of the final product, as well as of its dramatized show and/or media exhibition. This same product finds suitable mechanisms for its artistic and influential expansion in the technological area of communication. This article addresses a review of resources, mainly of an iconographic nature, that will indeed favour the placement of this creative aspect within the domain of the transmedia narrative. This is an analysis validated at the advertising level through the art direction of two fashion designers, Lagerfeld and Gaultier, who suggest in their proposals a migration of content to different media as a complement to the natural performance that unfolds on the fashion catwalk.

From an academic perspective, the role of communication in company management remains a topic of intense debate. However, by delving deeper into the issue from a strategic point of view one can see that hardly any empirical analysis comparable to other management realities can be found. The aim of this study is to analyse the structure and activity of the communications departments in the three leading companies in the Spanish telecommunications sector: Telefónica, Vodafone and Orange. For that purpose, a qualitative methodology was used based on questionnaires and interviews. Among the results, some of the indicators point to the complexity of the organization of the communications department, the importance of representation and participation by this department on senior management of the company, and the influence of communication on interdepartmental coordination.