ISSN: 2310-2799
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546,196 artículos
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Año:
2017
ISSN:
1390-924X, 1390-1079
Woitowicz, Karina Janz; Fernandes, Guilherme Moreira
CIESPAL
Resumen
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Año:
2017
ISSN:
1390-924X, 1390-1079
Quesada Tavares, Camilla; Goulart Massuchin, Michele
CIESPAL
Resumen
The article aims to discuss how women appropriate and are represented in electoral television advertising as candidates for political representation positions. Communication in the campaigns - especially through television - is one of the key pieces in Brazilian electoral disputes, at the same time the insertion of women in political spaces is increasingly. Based on this issues, it is identified how the Paraná’s women candidates, when they have access to television, use the communication space offered to them. For this, the discourse and the issues in the advertising are analyzed. The method used is quantitative analysis of content and 1878 segments of the 2014 electoral advertising for the federal legislature were observed.
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Año:
2017
ISSN:
1390-924X, 1390-1079
Machado Toaldo, Mariângela; Ataide Malcher, Maria
CIESPAL
Resumen
The aim is to present an analysis of ethical and moral issues that arose during discussions with young people about advertising messages, to which they had been exposed. Such discussions were focused on the theme “social interactions and technology use”. This is a qualitative study based both on literature and documental research and on focus groups, using axiological analysis. The analysis revealed youngsters’ perception on what they consider as positive and negative aspects of message contents. They highlight the role played by advertising in the process of coexisting and they understand that advertising messages should aim to promote good relationships and welfare among individuals.
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Año:
2017
ISSN:
1390-924X, 1390-1079
García Villamizar, Clara Inés
CIESPAL
Resumen
Based on a case study that is supported on the inferential statistics of a leading Colombian cooperative, a proposal is made for the analysis of correspondence between image and corporate identity, and the communication´s impact on the perception of its associates and employees. It is particularly noted that the associates have a very favorable image of the institution, but a high lack of knowledge of their identity. On the contrary, in the employees there is correspondence between the recognition of a favorable image of the company and the identity of the same thanks to a greater focus towards corporate communication.
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Año:
2017
ISSN:
1390-924X, 1390-1079
Finol, José Enrique; Finol, David Enrique
CIESPAL
Resumen
This investigation briefly revises some of the theories regarding interpretation and stipulates which are the limits and reaches which define it. It parts from Semiotic proposals (Eco, Greimas), Hermeneutics (Ricoeur) and the Critical Discourse Analysis (van Dijk). The concepts of “interpretability” and “fiduciary contract” are proposed, and recent analytical experiences are revised to demonstrate that there are no such things as limitless interpretations, and to point out some heuristic tools that allow for the development of viable interpretations.
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Año:
2017
ISSN:
1390-924X, 1390-1079
Mateus Borea, Julio César
CIESPAL
Resumen
Sin muros. Aprendizajes en la era digitalMaría TERESA QUIROZEditorial: Fondo Editorial de la Universidad de Lima. Perú.Año: 2013Páginas: 162ISBN: 978-9972-45-273-4
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Año:
2017
ISSN:
1390-924X, 1390-1079
Azevedo Ferreira, Isabelle; Vidal Nunes, Márcia
CIESPAL
Resumen
The article aims at discussing the mediation of the communication produced by the MST (Movimento dos Trabalhadores Rurais Sem Terra) website on the changes in the Brazilian forest code facing the discursive field, since the figures employed there approach a reflexive dispute. We chose to focus the concepts of public deliberation and mediated deliberation within the context of social movements. The corpus of the research encompasses the notes published in MST website, within the section "Specials - Campaign: In Defense of the Forest Code"", between March and December 2010, in which the Forest Code underwent a process of reformation by the Brazilian National Congress."
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Año:
2017
ISSN:
1390-924X, 1390-1079
Tajahuerce Ángel, Isabel; Mateos Casado, Cristina; Melero Suso, Rut
CIESPAL
Resumen
This work looks into the posthuman proposals of technology from a gender perspective and within the feminist framework of social sciences. It analyses the regulation of life by technology from a critical standpoint on the treatment that media and the science fiction give to androcentricity when addressing technological progress and human transformation, from robotics to cyborg. The article concludes analyzing the Swedish science fiction series called Real Humans (2012-2104) in which robots, called hubots (androids), share their daily life and get along with humans.
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