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ISSN: 2310-2799

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546,196 artículos

Año: 2017
ISSN: 1390-924X, 1390-1079
de Assis, Francisco
CIESPAL
In one of journalistic genres classification adopted in Brazil, there are specific descriptions in relation to a groupment called “diversional”, which is built with “literary journalism” techiniques. Taking into accont just the terminology applied, it can be taken, at a first glance, as a journalism which refers simply to less significatives themes and/or curiosities, that has no real importance to the society. However, this sort of text has a socio-political dimension which is as much or more singular than its nature established on the binomial journalism-literature. This article shows how collective themes can be approached by this genre, as its dimensions are broader than the assumed image of narratives shaped by its attractive aspect.
Año: 2017
ISSN: 1390-924X, 1390-1079
Stang, José Ignacio
CIESPAL
Sentires (in)visibles. La construcción de entornos en espacios socio segregadosEditora: María Belén ESPOZEditorial: Teseo Press. Argentina.Año: 2017Páginas: 445ISBN: 978-950-692-141-5
Año: 2017
ISSN: 1390-924X, 1390-1079
Moreno Gálvez, Francisco Javier
CIESPAL
Sociofobia. El cambio político en la era de la utopía digitalCésar RENDUELESEditorial: Capitán Swing. Madrid.Año: 2013Páginas: 206ISBN: 978-84-941690-0-7
Año: 2017
ISSN: 1390-924X, 1390-1079
Moguillansky, Marina; Poggi, María Florencia
CIESPAL
Within Mercosur, cinema has managed to enter into the integration scheme, expanding the thematic agenda of the block and introducing their problematics for a regional consideration. If at first the discussions held were marked by liberal objectives linked to trade-centered integration, and focused on the analog paradigm of film. Between 2009 and 2015 the Mercosur Audiovisual Programme took place, a new regional experience that executed a line of public policies coordinated by all members of the scheme, showing a sensitive orientation towards the digital paradigm in consolidation in the film industry, and also defining a post-liberal agenda for Mercosur.
Año: 2017
ISSN: 1390-924X, 1390-1079
Catalina-García, Beatriz; Sousa, Jorge Pedro
CIESPAL
The changes in the journalistic routines derived from the application of the new technologies have special importance in the local press. The reporter journalism is being complemented, and sometimes replaced, by more accessible sources from Internet including the public administrations. Through a content analysis of news published in media with coverage in some municipalities of Great Porto, this study examines whether theses contents are connected to the information presented in official websites of city councils, in addition to subject and authorship. One of the key conclusions is the disinterest of newspapers towards the news from local administrations regardless of topic or authorship.
Año: 2017
ISSN: 1390-924X, 1390-1079
Gronemeyer, Maria Elena
CIESPAL
The purpose of this work was to train people to investigate with empirical research methodologies, and at the same time to evaluate the feasibility of applying in Chile scientific measurement instruments developed in another cultural space. For that, nine people without training tested and improved for four months the tools for the classification of journalistic frames in political and governmental news. A content analysis of news texts served to test the feasibility of measuring the generic frames proposed by Semetko Valkenburg (2000) in national reference media. The experience proved to be relevant to correct existing instruments and to improve the working dynamics of a team of coders making it more efficient and more likely to achieve valid results.
Año: 2017
ISSN: 1390-924X, 1390-1079
García López, Javier
CIESPAL
The current system of production and consumption uses advertising to communicate to receivers and consumers the need for an exponential growth economy. The mainstream commercial advertising shows realities individuals have to desire and, ultimately, to need. Nevertheless those needs do not lead to a good life. On the contrary, commercial advertising causes social distances, make worse the damaging effects of the capitalist economy and creates obstacles for change. The aim of this paper is to analyze the relationship between advertising and good living from a critical perspective. Going through a reflexive method, it explores the theory of needs and the possibility of an advertising that encourages degrowth.
Año: 2017
ISSN: 1390-924X, 1390-1079
Camusso, Mariángeles
CIESPAL
The notions of stereotype, sexism and symbolic violence are not only regular categories in academic work analyzing advertisements and campaigns, but also, thanks to the militant efforts of many organizations and educational initiatives, have begun to be part of media doxy and everyday language. This paper seeks to present the observations carried out throughout almost ten years of existence of the Advertising Observatory on Sexism of the UAI's Bachelor's degree in Advertising, bearing in mind the regularities and transformations of housework depiction.
Año: 2017
ISSN: 1390-924X, 1390-1079
Tirzo, Jorge
CIESPAL
Periodismo convergente. Tecnología, medios y periodistas en el siglo XXIMaría Elena MENESESEditorial: Porrúa. México.Año: 2011Páginas: 217ISBN: 978-607-0908-10-1
Año: 2017
ISSN: 1390-924X, 1390-1079
Caro Almela, Antonio; Pacheco Rueda, Marta
CIESPAL
El presente monográfico tiene como punto de partida una de las cuestiones más acuciantes a las que hoy se enfrenta la humanidad: o bien proseguir la carrera desenfrenada de un hiperconsumismo sin medida, cuyo heraldo es la publicidad comercial, o bien atender a la alternativa civilizatoria cuya versión más conocida es, en el ámbito latinoamericano, la filosofía de vida que se conoce con el término de Buen Vivir. Publicidad y Buen Vivir se erigen así en los exponentes visibles de una tesitura de la que depende tanto el porvenir de la humanidad como del planeta Tierra que habitamos. Ahora bien, ¿cómo explicar este contraste entre conciencia de la gravedad del problema y carencia de medidas eficaces dirigidas a combatirlo? Mirando la cuestión a fondo llegaremos pronto a la conclusión de que lo que sucede es que, pese a su evidente gravedad, el problema se plantea en el terreno inefable e inasible de la abstracción. Y es precisamente ese planteamiento abstracto lo que hace que todos tendamos a recluir el tema en un rincón de nuestra conciencia sin que afecte en absoluto a nuestros comportamientos cotidianos que son los que, evidentemente, hay que cambiar si queremos atajar el problema.

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