Sistema Regional de Información
en línea para Revistas Científicas de América Latina,
el Caribe, España y Portugal

The aim of this paper/article is to study the relationship between crisis management and political marketing during election campaigns and their use after winning elections, that is, during the term of office, considering the current age of global communication. Therefore, the question is to what extent does the internet and social networks allow instant communication and if the planning is considered an effective strategy to stay in the political career. To achieve the proposed objectives, a qualitative and exploraty research was carried out through semi-structured in-depth interviews. Eighteen interviews were performed, nine with politicians and nine with experts. This study was able to conclude that by creating and consolidating confident relations between the company, in this case in a political realm, and its public carrying out preventive work and oftentimes in a long term is critical to the management and image of this politician to consolidate itself before the public. By using tools and techniques in integrated and targeted communication, it is possible to achieve positive results in an election, noting that political marketing during the mandate contributes to the credibility of the politician and allows the construction of favorable public opinion using resources of network communication. And yet, it is demonstrated that the communication tools available on the Internet age are becoming increasingly professional and specialized due to changes in society through information technology. It is important for the politician to position itself in accordance to society concerns, without contradicting its political history, observing what is happening in his surroundings in order to detect what is happening in the voters's mind. This seems to be the path for an appropriate strategy and ideal to reach success as a politician.

Being part of a globalized world where digital technologies and therefore video games as part of them, have an impact in areas ranging from the everyday to the educational implications which concerns us the most, it is important to understand the impact that collective knowledge has in the decision-making process and consumption habits of current generations, in particular that of the Juárez Autonomous University students.

In recent years, it has been realized that with the development of the market, companies are seeking to innovate, through the creation of new technologies. From this, new sciences arise, such as nanotechnology, which covers different areas, through the manipulation of atoms and molecules. Therefore, it is necessary to use the technological mapping to measure the production of these technologies. The aim of this study is to map nanotechnology-related technological innovations through the analysis of patent deposits of the European Patent Office (EPO) international base, in order to verify the progress of nanotechnology research in the world. The methodology used was the exploratory research through documentary analysis through EPO database. It has been realized with the research that many technologies are being created in different countries of the world, even more it is necessary to stimulate the partnerships between Universities and companies in the production of patents related to nanotechnology.

The technology for the development of languages to collaborate with global education is the subject of this research. Based on educational communication and the use of media and technology concepts, the ecology of the media, connectivism, transmedia narrative and education aims to provide innovative character of narrative constructions in order to facilitate the educational process In basic education II (6th to 9th grade) in Brazil, developed an observational study of exploratory character that is positioned as the first stage of a doctoral research on the subject. The hypothesis that governs the study is that the identification of life forms and assimilates the educational behaviors and transmits in the historical and daily life marked by digital technologies, mediation of communication and information, can favor the creation of social networks in Favor the diffusion of knowledge the incorporation of technologies to make so much sense to use these resources in the classroom through narratives of adaptation to the social environment. We hope that, with the completion of this preliminary study, further research can be developed on the subject. In the same way, we believe that the results presented here direct the other steps in this quest for a solid and conscious field.

The themes concerning Media and Technology have been consolidated in researches in the area of Communication in the last decade, particularly regarding to the development of digital media and the social, cultural, economic and political impacts they have generated. Thus, this research had as general objective the mapping of theses and dissertations produced within the thematic of Media and Technology in the graduate programs among the Communication area, with grades 5 and 6, during the period from 2000 to 2014. The specific objectives were: reviewing the theoretical and methodological bases of the field of Communication, with special attention to the themes of Media and Technology; analyzing the theoretical and methodological matrices of the Communication area during the first decade of the 21st century; and observing the changes undergone by the research in the area of Communication in regards to the adoption of new methodological procedures. Therefore, we have used the exploratory research, having as input the dissertations and thesis available in the CAPES repository. As results, we have noticed that most of the theses and dissertations use conventional methodological matrices to the researches in the areas of Applied Social Sciences, focusing on exploratory and descriptive researches, few of which sought to innovate in the methodological proceedings, which shows incoherence between the object and the methodology.

This work is part of a research that includes the analysis of three modalizations of the public space during the process of discussion of the audiovisual communication services bill in Argentina. The modalizations that we planned to approach were the mediatized public space, the parliamentary public space and the forums of public discussion organized during 2009 in order to discuss an audiovisual communication services bill. Below we will present the approach to the audiovisual corpus that we build for the study of the mediatized modalization of the public space, the voices that intervene and the insistences of meanings that emerged.

Review: Editing and Montage in International Film and Video: Theory and Technique. Morales Morante, Luis Fernando (2017). Londres: Focal Press, Taylor & Francis Ltd. 244 pp. ISBN-13: 978-1138244085. ISBN-10: 1138244082

This paper studies the formal and conceptual changes in the music video from the transformation of the online distribution and production context. We will analyze some music videos distributed by YouTube from the Billboard chart.

Introduction Vol. 21, Num. 2_97 Media and technology

A consolidação da política de Ciência, Tecnologia e Inovação (CT&I) nas instituições de ensino superior preconiza a sua estruturação junto aos países desenvolvidos, tendo em vista que essas áreas são estratégicas para o desenvolvimento do país no cenário econômico mundial além de contribuir para o avanço do conhecimento científico e tecnológico. No Brasil a Lei no 10.973/04 busca manter os objetivos nacionais de ampliar a CT&I dentro do país tendo como principais aliadas as Instituições de Ensino Superior (IES). Diante de uma cultura ainda existente dentro das IES, onde os pesquisadores acreditam que depositar patentes implica na diminuição do número de publicações científicas, o presente trabalho buscou verificar como a disseminação da inovação tecnológica na Universidade Federal de Sergipe (UFS) interferiu na produção científica e tecnológica dos pesquisadores doutores que possuem pedido de patente depositado no Instituto Nacional de Propriedade Industrial (INPI). Buscou-se mensurar a produtividade científica e tecnológica da instituição por meio dos indicadores bibliométricos e patentométricos, no qual se destacaram dois centros da UFS como principais depositantes de patentes o Centro de Ciências Exatas e Tecnologia (CCET) e o Centro de Ciências Biológicas e da Saúde (CCBS). As análises das informações são decorrentes desses dois centros, local da coleta. Após a coleta e tratamento dos dados, comprovou-se que existe correlação entre a produção de artigos científicos e o depósito de patentes na UFS. Os resultados permitiram comprovar posteriormente que a produtividade científica do pesquisador doutor da UFS aumentou após o depósito do seu primeiro pedido de patente, além disso, pôde-se ainda constatar um aumento real significativo nas produções científica e tecnológica desses pesquisadores. La consolidación de la política de ciencia, tecnología e innovación (CT & I) en instituciones de educación superior recomienda estructurar con los países desarrollados, ya que son áreas estratégicas para el desarrollo del país en el entorno económico mundial, así como contribuir al avance del conocimiento científico y tecnológico. En Brasil la Ley no 10.973/04 buscar mantener los objetivos nacionales a ampliar la CT & I en el país se alió con las instituciones principales de educación superior (IES). Ante una cultura que todavía existe dentro de las instituciones de educación superior, donde los investigadores creen que el depósito de patente implica la reducción del número de publicaciones científicas, el presente estudio buscó comprobar que la difusión de la innovación tecnológica en la Universidade Federal de Sergipe (UFS) interfiere en la producción de doctores investigadores científicos y tecnológicos que tienen solicitud de patente presentada en el Instituto Nacional de Propiedad Industrial (INPI). Se buscó medir la productividad de la institución de ciencia y tecnología por medio de indicadores bibliométricos y patentométricos, que destacan dos centros de la UFS como principales depositantes patentes del centro de ciencia y tecnología (CCET) y el centro de Ciencias de la vida y salud (CCBS). El análisis de la información son derivados de estos dos centros, sitio de colección. Después del tratamiento y recolección de datos, demostró que existe correlación entre la producción de artículos científicos y patentes registro de UFS. Más tarde, los resultados demuestran que la productividad científica del médico investigador de la UFS ha aumentado después de que el depósito de la primera solicitud de patente, por otra parte, todavía podría ver un aumento real significativo en la producción científica y tecnológica de los investigadores. The consolidation of Science Policy, Technology and Innovation (ST & I) in higher education institutions stems directly from developed countries. These areas are strategic to the country's development in the global economy and contribute to the advancement of scientific and technological knowledge. In Brazil, Law No. 10,973 / 04 seeks to maintain national objectives of increasing the STI in the country with Higher Education Institutions (HEIs) as its main partner. Considering the existing culture within the HEI, where researchers believe that file patents implies the decrease in the number of scientific publications, this study aimed to verify how the dissemination of technological innovation at the Federal University of Sergipe (UFS) interfered in the scientific production and technological PhD researchers who have patent application filed in the National Institute of Industrial Property (INPI). He attempted to measure the scientific and technological productivity of the institution by means of bibliometric and patentométricos indicators, on which stood two centers of UFS’ main depositors patent the Exact Science Center and Technology (CCET) and the Biological Sciences Center and health (CCBS). The analysis of the information is derived from the aforementioned two centers and the collection site. After collecting and processing the data, it was shown that there is a correlation between the production of scientific articles and patent deposit at UFS. The results further demonstrate that the scientific productivity of PhD researchers at UFS increased after the deposit of its first patent application. Aditionally, we could still find a real significant increase in scientific and technological productions of these researchers.