Sistema Regional de Información
en línea para Revistas Científicas de América Latina,
el Caribe, España y Portugal

O casamento é um evento ritual que marca um acontecimento significativo na vida das pessoas. O objetivo de pesquisa do presente artigo é investigar os significados do ritual da festa do casamento e suas influências nas decisões das noivas sobre a comemoração. Para isso, foi realizada uma pesquisa qualitativa, empregando entrevistas em profundidade com nove noivas. A análise dos dados indicou que os significados de consumo da festa de casamento para as noivas entrevistadas estão relacionados a ideia de um sonho e a uma imagem construída histórica, social e culturalmente do ritual do casamento. Nesse processo, há um diálogo entre elementos construídos historicamente acerca do ritual do casamento e influências contemporâneas nas definições das noivas no que tange a tudo o que permeia esta celebração. Notou-se também que, apesar de todo o caráter afetivo e simbólico que as noivas estabelecem com o preparo e planejamento da festa de casamento, a questão financeira pesa muito na hora da tomada de decisão, o que indica a relevância atribuída à motivação utilitária.Marriage is a ritual event that marks a significant event in the life of people. The research objective of this paper is to investigate the meaning of the wedding party ritual and their influence on brides decisions about celebrating. For this, a qualitative research was carried out, using in-depth interviews with nine brides. Data analysis indicated that the meanings of wedding party consumption for brides interviewed are related to the idea of a dream and a historic constructed image, socially and culturally wedding ritual. In this process, there is a dialogue between built elements historically about the wedding ritual and contemporary influences in Brides definitions with respect to everything that permeates this celebration. It is also noted that, despite all the emotional and symbolic character that brides have with preparation and wedding party planning, financial issue weighs heavily at the time of decision making, which indicates the importance attached to the utilitarian motivation

The Pingüinos motile movement is a reference in the Spanish organizational sector and, more concretely, the city of Valladolid, where it was born and promoted its activity, which today also has international repercussions. For more than 30 years of history since its birth, the image of the sporting event that bears the same name as the group mentioned, driven by Turismoto club has evolved as have also made the communication media used to strengthen links with its stakeholders. In the absence of previous research that reveals the public relations dimension within a social group that acts as an organization against motor-driven interest audiences, this analysis explores the communication management of the collective through the study of Its main communication medium: the poster. For this study, which covers the period between 1982 and 2014, the technique of content analysis has been worked on. The results indicate that the organization has used the cartel during its history as the only element of relations with its public, and this has not prevented it from growing in the number of followers and in the awareness of the brand inside and outside the Spanish borders.

The rumors derived from false or unproven accusations carry relatively small attention in the research on crisis communication. Most times the literature on this topic focuses on how to react to serious incidents or, if anything, to rumours derived from these events. However, rumors founded or unfounded, true or false, can have a big impact on the quality of the relationships that an organization or individual (in the case of sports) has with its stakeholders. In particular, especially in the sport of elite, rumors affect the legitimacy or the perceived congruency between the athlete’s behavior and the social norms. Obviously, the accommodative strategies have no place when accusations are based on assumptions which have not been proved. But neither the mere denial that keeps alive the controversy. The case of doping accusations to Rafael Nadal is a demonstration of that. Only when Nadal’s team moved from denial and bolstering to implement corrective actions in an effort to create transparency, media controversy stopped. This case demonstrates that, in a digital era of full disclosure, single elite athletes should advocate for maximum transparency, beyond legal standards, in order to protect the legitimacy of their achievements.

In the last decades, we have observed the growth of competitiveness and with this the need arises for the development of new technologies. Hence arises nanotechnology, which is a science that encompasses different areas, performing the manipulation of atoms and molecules. However, with the emergence of different technologies in nano, it is necessary to use the technological mapping to measure the production of these technologies that are being inserted in the market. This article seeks to map the technological innovations related to nanotechnology at the National Institute of Industrial Property (INPI). The methodology used was to the exploratory research through the documentary analysis through the search in the INPI database. As a result, the information obtained shows that there are a significant number of patents on nanotechnology innovations, but there is still a need for new technologies to expand in this area. It can be observed that there is little participation of Universities in the nano deposits, which shows the need of expansion of innovations in nano also in the Universities, and not only by companies. Therefore, innovations in nanotechnology can contribute to the growth of research on atom manipulation and extend the studies in its application in medicine.

This article is the result of an ethnographic research with transnational migrants in the city of Amsterdam (Netherlands). Through an interdisciplinary perspective, the proposal is to explore the relationship between food, migration and lifestyles in the context of current globalization. The issue to be outlined is how the intensification of global processes associated with food comes reverberating in the configuration of the lifestyles of transnational migrants in Amsterdã? The central argument is that processes associated with globalization are increasingly redesigning experiences related to food in immigration status, reflecting not only on what is ingested, but also in the different ways of relating to food and from food, resonating in the configuration in which some migrants give meaning to their life projects far from their home country. In this perspective, the concept of foodscape, seen as a construction of the social dynamics that relates food to places, people, meanings and material processes (Johnston; Baumann, 2015) will be the starting point and also will serve as a support for the theme of development.

The article presents initial research notes in order to investigate the circulation of the notion of entrepreneurship through educational system, focusing on journalism courses located in the metropolitan region of São Paulo. It considers that the transformations in the world of work of journalists, in a context of productive restructuring, impact the way this activity is symbolically defined, with implications in the practices and discourses that originate from the teaching environment. The survey and analysis of curricula, the application of questionnaires and interviews with professors of journalism and course coordinators are devices considered for the production of data. The proposal is part of a broader research project that seeks to map the meanings of entrepreneurship in the speech of different actors and instances of the journalistic field, aiming to advance the understanding of the perspectives, challenges and tensions of the job market and its configuration current.

Reseña sobre el libro Propiedad colectiva de la tierra y producción agrícola capitalista – El caso de la quinua en el altiplano sur de Bolivia de Enrique Ormachea S. y Nilton Ramírez F.

Neste estudo foi avaliado o conhecimento dos enfermeiros de cuidados críticos de saúde bucal e suas implicações para a saúde geral de adolescentes internados em unidades de terapia intensiva, na cidade de Recife-PE. Foi realizado em duas etapas, estudo quantitativo do tipo censo, através do uso de uma auto-administrado para os enfermeiros de cuidados críticos conhecimento sobre saúde bucal relacionados com o casal demografia questionário; e observacional estudo quantitativo clínico em pacientes adolescentes com idade entre 10-19 anos, usando o índice de higiene oral simplificado (OHI-S). Os dados foram submetidos aos testes: teste exato, qui-quadrado de Fischer, adotado um nível de significância de 5% (p <0,05%). O estudo incluiu 70 enfermeiras de cuidados intensivos, 100% têm mais de uma pós-graduação. Para esses profissionais quando se trata de falta de higiene, sangramento nas gengivas, biofilme oral, doença oral e infecção sistémica mais de 55% dos entrevistados afirmam estar relacionada com a doença oral. Os enfermeiros consideram a manutenção da saúde oral em 47,8% interferir suficiente para prevenir a infecção, quando questionado sobre a existência de um protocolo do biofilme bucal controle, 94,1% dizem que têm conhecimento deste protocolo na instituição onde trabalham. Ao final deste estudo constatou que os enfermeiros reconhecem mudanças na mucosa oral, eles se sentem seguros para realizar o exame da cavidade oral, mas denunciar o pouco conhecimento da área. Neste estudo adolescentes UTI são baixos colonização de bactérias, evitando assim o aparecimento de doenças da cavidade oral e do tracto respiratório associadas microorganismos presentes na faringe ouro, embora não protocolo de realização da higiene bucal antes de esses serviços intubações. Os resultados apontam para a necessidade de novas perspectivas sobre a saúde bucal e uma reformulação de estratégias locais e qualidade institucional das políticas de cuidados preventivos.En este estudio se evaluó el conocimiento de las enfermeras de cuidados críticos en la salud bucal y sus implicaciones para la salud general de los adolescentes hospitalizados en unidades de cuidados intensivos en la ciudad de Recife-PE. Se llevó a cabo en dos etapas, estudio cuantitativo de tipo censal, a través del uso de un cuestionario auto administrado para las enfermeras de cuidados críticos relacionados conocimientos acerca de la salud oral con la pareja datos demográficos; y el estudio cuantitativo clínica observacional en pacientes adolescentes entre 10-19 años, utilizando el índice de higiene oral simplificado (OHI-S). Los datos se sometieron a las pruebas: la prueba exacta de Fischer, chi-cuadrado, adoptó un nivel de significación del 5% (p <0,05%). El estudio incluyó 70 enfermeras de cuidados intensivos, 100% tienen más de un graduado. Para estos profesionales cuando se trata de la falta de higiene, sangrado de las encías, biofilm bucal, enfermedad oral y la infección sistémica más del 55% de los encuestados afirma estar relacionado con la enfermedad oral. Las enfermeras consideran que el mantenimiento de la salud oral en el 47,8% interferir suficiente para prevenir la infección, cuando se le preguntó acerca de la existencia de un protocolo de control de la biopelícula oral, el 94,1% dicen que no tienen conocimiento de este protocolo en la institución en la que trabajan. Al final de este estudio encontraron que las enfermeras reconocen los cambios en la mucosa oral, se sienten seguros para llevar a cabo el examen de la cavidad oral, pero informan poco conocimiento de la zona. En este estudio los adolescentes UCI de son bajos colonización de bacterias, impidiendo así la aparición de enfermedades de la cavidad oral y el tracto respiratorio asociados microorganismos presentes en la oro faringe, aunque no protocolo de la realización de la higiene oral antes de que estos servicios intubaciones. Los resultados apuntan a la necesidad de nuevas perspectivas sobre la salud oral y una reformulación de las estrategias locales y las políticas institucionales a la calidad de la atención preventiva.This study evaluated the knowledge of critical care nurses on oral health and its implications for the overall health of hospitalized adolescents in intensive care units in the city of Recife-PE. Was carried out in two stages, quantitative study of census type, with self-administered questionnaire to critical care nurses relating knowledge about oral health with demographic data partner; and observational clinical quantitative study in adolescent patients aged 10-19 years, using the simplified oral hygiene index (OHI-S). Data were subjected to the tests: Fischer exact test, chi-square, adopted a significance level of 5% (p <0.05%). The study included 70 intensive care nurses, 100% had more than one graduate. For these professionals when dealing with the poor hygiene, bleeding gums, oral biofilm, oral disease and systemic infection more than 55% of respondents claim to be related to oral disease. Nurses consider the maintenance of oral health in 47.8% interfere enough to prevent infection, when asked about the existence of a control protocol of the oral biofilm, 94.1% say they have no knowledge of this protocol at the institution where they work. At the end of this study found that nurses recognize the changes in the oral mucosa, they feel safe to conduct the examination of the oral cavity, but report little knowledge in the area. In this study adolescents ICU's are low colonization of bacteria, thus preventing the occurrence of diseases of the oral cavity and the respiratory tract associated microorganisms present in the oropharynx, although not protocol performing oral hygiene before intubations these services. The results point to the need for new perspectives on oral health and a rethinking local strategies and institutional policies to preventive care quality.

Este estudio tiene como objetivo analizar algunas de las consecuencias que resultan de la transformación de la industria de las noticias, de la utilización y el impacto de la tecnología e Internet en la población general, el segmento de creación de contenidos periodísticos, los gaceteros y propietarios de los puestos de revistas en Grande Recife, además de sector de la distribución impresa. Asimismo, se pretende reflexionar sobre estos cambios y algunas estrategias de marketing utilizadas por la industria de la prensa en este escenario. Se realizaron entrevistas con personajes de los segmentos implicados, las cuestiones de investigación y vigilancia como en medios impresos y digitales. En conclusión, periódicos y libros de lectura deben ser alentados como una práctica cultural importante en la formación de las personas. Tiene que ser el fortalecimiento de las acciones para la lectura de los estímulos en Brasil, en todas las esferas, y la compatibilidad entre los medios impresos y digitales.This study aims to analyze some of the consequences resulting from the continuous process of transformation of the news industry, from the use and growing impact of technology and the reach of the Internet by the general population. the 'network society', not only in own creating segment of journalistic content, but also in related areas, as the old ''gazeteiros'' and owners of magazine stalls in Great Recife, beyond the printed distribution sector. It also seeks to reflect on these changes and about some marketing strategies used by the newspaper industry on this scenario. This study was made through interviews with characters of the segments involved and research and monitoring of similar issues in print media and digital.Este estudo objetiva analisar algumas consequências advindas do processo de transformação da indústria de notícias, a partir do uso e impacto da tecnologia e da Internet na população em geral, no segmento de criação de conteúdos jornalísticos, dos gazeteiros e dos proprietários de bancas de revistas no Grande Recife, além do setor de distribuição de impressos. Busca também refletir sobre essas mudanças e algumas estratégias de marketing usadas pela indústria de jornais diante deste cenário. Foram realizadas entrevistas com personagens dos segmentos envolvidos, pesquisa eacompanhamento de assuntos semelhantes em meios de comunicação impressos e digitais. Conclui-se que a leitura de jornais e livros impressos devem ser estimulados como uma prática importante na formação cultural das pessoas. í‰ necessário que haja o fortalecimento de ações para o estímulo à leitura no Brasil, em todas as esferas, e uma compatibilidade entre os meios impresso e digital.

A televisão pública é vista com potencial para compensar o déficit de cidadania e de acolhimento à diversidade cultural, especialmente dos grupos sociais mais vulneráveis e daqueles que estão distantes dos grandes centros urbanos, onde se concentram a mídia hegemônica. Baseado nesta perspectiva, este trabalho apresenta uma reflexão sobre a representação do tema rural na programação de duas emissoras públicas: TV Brasil (nacional) e Rede Minas (estadual). Analisa tanto o espaço ocupado por programas que tratam da temática quanto a abordagem feita do rural pelos telejornais. Conclui-se que o rural fica praticamente restrito aos programas específicos, poucos espaços ocupam nos programas informativos. Indica também o protagonismo da empresa de extensão rural na realização dos conteúdos, sendo a maioria deles procedentes da Região Sul.Public television has been seen with the potential to make up the deficit of citizenship and welcoming cultural diversity, especially the most vulnerable social groups and those who are far from large urban centers, which concentrate the mainstream media. Based on this perspective, this paper presents a reflection on the representation of rural theme in the programming of three public broadcasters: TV Brazil (national) and Rede Minas (Minas Gerais state). Analyzes both the space occupied by programs that address the issue as made by the rural approach newscasts. It is concluded that rural is practically restricted to specific programs, occupy little space in informative programs. It also indicates the role of the rural extension company in the realization of content, most of them coming from the South.Se toma la televisión pública con el potencial para compensar el déficit de la ciudadanía y acogedor diversidad cultural, grupos sociales, especialmente los más vulnerables y los que están lejos de los grandes centros urbanos, que concentran los medios de comunicación. Sobre la base de esta perspectiva, este trabajo presenta una reflexión sobre la representación del tema rural en la programación de tres emisoras públicas: TV Brasil (nacional) y Rede Minas (estado de Minas Gerais). Analiza tanto el espacio ocupado por los programas que abordan el tema como hecha por los noticiarios de aproximación rurales. Se concluye que las zonas rurales están prácticamente restringido a programas específicos, ocupan poco espacio en los programas informativos. También indica el papel de la empresa de extensión rural en la realización de los contenidos, la mayoría de ellos procedentes del Sur.