Sistema Regional de Información
en línea para Revistas Científicas de América Latina,
el Caribe, España y Portugal

This study analyzes the role that advertising characters play as a visual communication strategy in the promotion and dissemination of consumer products; mainly coffee and chocolate. He focuses his attention on the organic cocoa paste produced by various rural enterprises in the Guayas province. The objective is to determine the influence of advertising characters on brand management. A qualitative approach was used through case studies, the research is exploratory and descriptive. Field visits were made to several farms where he observed the production processes and how they promote their products derived from fine aroma cocoa, instruments such as interviews with the main stakeholders and experts in brand design and management were used. Among the main conclusions are the great visual impact that advertising characters can generate through associativity, they contribute a lot to brand management, they can accompany print and audiovisual advertising campaigns. From the visual analysis of various advertising characters for brands of cocoa-based food products, parameters were established for the creation of advertising characters, one that represents the values ​​and corporate culture of small producers of organic cocoa on the Ecuadorian coast was created.

This article is derived from a framework study that analyzed -with 16 multivariate categories- violence (received / produced) by characters of 100 animated series, representing 33.22% of TV products and 54.34% of animated series, consumed by schoolchildren in Mexico. This is the only article in this framework study that reveals descriptive results of the acts of violence received by the victim characters; without correlated or disaggregated them with the specificlies characteristics of the victim characters. The OBJECTIVE of this article is to present: (1) a classification of the 1,081 acts of violence received by 1,081 victim characters in the 230 complete chapters, representative of the 100 animated series, whos conforming the sample. METHODOLOGY. The framework study applied content analysis with 16 categories; and this article: correlational-comparative analysis of the following three categories: (a) Types, (b) Subtypes and (c) Nature of violence (WHO Classification of violence). The RESULTS of the study reveal that 57.80% (1,081 of the total of 1,870) characters that appear in the sample are victims (receive / experience violence). That the 1,081 acts of violence (received by them) are of four types (77.70% interpersonal, 11.56% self-inflicted, 7.12% collective and 3.60% external); twenty-three Subtypes; and six Natures of violence (63.10% physical; 12.22% psychological; 9.07% deprivation and inattention; 5.15% symbolic; 3.04% verbal; and 0.50% sexual). And that it is the egalitarian interpersonal relationships between victim and perpetrator that represent the five highest percentages of violence in the entire sample. The highest percentage being the "Violence-Interpersonal-of-Nature-Physical-produced-by-Strangers" (36.72%).

Currently the world is facing the rise of fake news, generally known as fake news, which has become very popular, especially due to interests in various contexts and social groups. Many journalists, media, institutions and society in general, assimilate the situation with great concern since lately the altered information spreads rapidly. Due to this fact-checking organizations have re-emerged to curb the immediacy of misinformation, the web portal Ecuador Verifica being one of them. The objective of this research work is framed in analyzing the processes of publication, contrast and periodicity of the check site during three months of 2021. The methodology used had a qualitative approach, with ethnography being the instrument used to obtain data. The results reflect that during that period there was a focus on news with a political category, and that they generally resort to original sources for the respective verification, noting their contribution to the quality of journalism, however, the amount of news checked they do not ignore the avalanche of misinformation, but rather the portal works as a momentary social incentive.

Globalization and the Internet revolution are phenomena that have resulted in the birth of electronic commerce. This new way of executing commercial acts has presented a real growth for the international economy. There are several pioneering business models that have been developed under this modality: Amazon, Apple, Google, eBay, Spotify, and a long etcetera, which is increasingly on the rise. Electronic commerce represents several benefits at all levels. The increase in commercial relations between States has caused international economic integration organizations to establish regulations and guidelines that allow markets to unify and provide legal security to trade actors and agents, including the Organization for Economic Cooperation and Development (OECD). Even though Ecuador is considered a developing country, it has slowly ventured into electronic commerce, which has generated a significant increase in its share of the international market.

Social networks have become one of the main communication channels, be it personal, commercial and informative. Each type of content competes with each other to capture the attention of the audience, so it obeys various strategies that depend on a number of factors to be effective. Sports institutions, within the entertainment world, also need the generation of different strategies to capture the attention, not only of a potential or captive audience, the fans; but of companies that can be potential sponsors and of the media that will give them visibility, not only to the contents but to the management of each institution. In this essay, the key differences between the strategies, recommended practices and roles within corporate digital communication and sports digital communication are analyzed, which, when influenced by circumstances and factors possibly non-existent in other types of industries, must be reinvented in order to be effective.

In the midst of the struggle for high levels of sedentary lifestyle around the world after the data released by the World Health Organization, sport has become the focus of doctors and experts to implement trends and habits in the population positive. In the new reality that we live in with the arrival of Covid-19, sport has also undergone changes and has had to adapt to the virtual environment since it was impossible to leave home to practice it. In this virtual environment, influencers related to sports have played a relevant role, who have come to the homes of each user to provide them with sports routines and thus be able to stay in shape. It is a new modality that has come to stay since many people have already acquired a routine and practice exercise at home since it is more comfortable and generates less time loss than having to travel to a gym, for example. In addition, sport has served as an escape route and entertainment during the pandemic and many people who were previously sedentary began to practice it to pass the time of confinement and have ended up implementing it in their day-to-day lives. 

The following scientific article talks about sports journalism in Ecuador, the way communication and journalism faculties focus on specializing students in this approach, what should be the branches of this line of journalism, what professorships, directions are needed for professionals who are dedicated to this branch of journalism to understand perfectly which are the narratives of these media, how to investigate to transcend and transmit to new audiences interesting proposals on communication and journalism. In addition, how the curricula prepare students to create their own communication spaces, what happens with the reality of work in the media, what profiles occupy the news or specialized programs in this area. The purpose of this publication is to determine how to transcend, deepen, give context to more audiences and more areas of sport in general, from the story, news, research, a symbiosis of skills that communication professionals should handle to interview, detail and tell true stories through sport.

Traditionally from the academy, sport as an object of academic study was discredited and did not receive adequate attention. This article reflects on the analytical pessimism of sport in academia. Its conception from modernity, its typology, its rationalization and its current conceptualization stand out. Finally, a support is proposed so that it can be observed from different fields of knowledge as a clear and specific scientific object of study.

The advertising self-regulation system in Chile has been operating for more than 30 years under the guidance of the Council for Self-Regulation and Advertising Ethics (CONAR), which, through a Code (CchEP), ensures compliance with the ethical standards voluntarily agreed upon by the main actors of the commercial communications industry in this country. This exploratory and descriptive research reviews 44 cases filed before CONAR from December 2019 to March 2020. It analyzes them from the origin of the complainants, the leading industrial sectors, and matters complained of, and in the articles of the CchEP welcomed and resolved using an ethical opinion.  This diagnosis makes it possible to recognize some particularities of the self-regulation system in Chile during the period studied and, in this way, to review some gaps that may serve the debate on the role of this corporation in the industry and the current legal and regulatory framework.

El fútbol femenino ha ido popularizándose en los últimos años, lastimosamente en Latinoamérica, más específicamente en Ecuador, sigue siendo un deporte poco visto y de bajo interés. Este trabajo de investigación busca analizar qué papel juegan los medios de comunicación televisados nacionales en el desarrollo, crecimiento y profesionalización de esta categoría del deporte más popular del país, y el interés que tienen los televidentes ecuatorianos en consumir fútbol femenino nacional. Basándose en una metodología cuantitativa y cualitativa, esta investigación contiene los resultados de una encuesta realizada a los hinchas del club ecuatoriano Liga Deportiva Universitaria, a través de la aplicación móvil oficial del equipo; además de una entrevista realizada a 4 periodistas deportivos ecuatorianos sobre la situación actual de los medios con respecto al fútbol femenino.