Sistema Regional de Información
en línea para Revistas Científicas de América Latina,
el Caribe, España y Portugal

The digitalization of the women's magazines has brought with it the use of a multitude of Web 2.0 resources. The latest to appear are the social actors that, since 2006, have become the new spaces for the women's press to meet with readers. In this study we wanted to analyze, through content analysis, how the five main Spanish women's magazines Vogue, Elle, Telva, Woman and Marie Claire behave in the three social networks that are common to all of them: Facebook, Twitter and Instagram. Although each social network has its own specificities, we did not find any real communities of readers or two-way interactivity on the part of the publications.  Nor have we noticed their presence in new social networks such as Tik Tok or Twitch where there is a younger audience and with which they should get involved as soon as possible

The mandatory lockdown in Peru, which lasted over three months, made the telecommunication companies redefine their strategies to face the pandemic. This Project analyzes the TV spots of the three main telecommunication companies in Peru to identify their narratives, how they faced the pandemic, the audiovisual resources they had to use, and how they turned to social advertising to strengthen their brands. We worked with an analysis matrix and semi-structured interviews with marketing managers to contrast our main findings. The priority for these companies was to answer to the emergency by guaranteeing connection, which was in line with their Brand purpose, based mainly on emotional speeches and positioning themselves as solutions for their clients during the pandemic scenario. We conclude that the narratives were used as social advertising tools to strengthen brand equity, but mainly targeting their own clients.

This article analyzes a case study that is part of the current of Folkcommunication and marketing. The romantic story created between a typical Bolivian food, the salteña, and the American drink, Coca Cola. This relationship arises from a communication strategy of the transnational, which responds to an appropriation of cultural aspects, which is not only developed in Bolivia, but also in other countries of the world. The article initially details some aspects related to the two main actors in this story, then describes the case, emphasizing the most outstanding communication aspects, to finally analyze all the elements in light of the concepts of folk communication and marketing.

Society and its multiple faces seem to be going through, for some time now, a few decades, an increasingly changing, and sometimes unpredictable future, in a framework where technology marks and defines the beat of the times.The challenges and opportunities that cyberspace poses to different areas of human development, the ups and downs and warnings in the most unstabledemocracies, as well as the appearance of leaders with messianic airs, backed by millions of followers (in the streets and social networks), make up a scenario to which it is necessary take the pulse continuously, to understand where we are, where we have come from come and what are the potential ways forward.

List of authors of the articles that make up No. 16 of the Correspondences & analysis magazine.

List of authors of the articles that make up No. 15 of the Correspondences & Analysis magazine.

Publication rules, rules for authors and composition style to send articles to the Correspondences & analysis journal

Publication rules, rules for authors and composition style to send articles to the Correspondences & analysis journal

The article analyzes the promotion of South Korean popular culture, known as Hallyu, in the Peruvian magazine Asian World from its journalistic treatment during the years 2019 - 2020. The study aimed to identify in news terms the main elements of this phenomenon of expansion of pop music, soap operas and fan club events, thanks to the Internet and social networks. To do so, it covered eight editions of the publication on the characteristics of the cover, special section and doramas section. It is concluded that the dissemination of news about K-pop and doramas encourages Hallyu in Peru, as explained by McLuhan (1971) when referring to the global village that describes the immediacy of information through globalization and the internet, which allow its propagation throughout the planet in a dynamic, permanent and current way.

Since Spanish Government implemented the first measures to advise women on their labour and social rights and also to assist victims of gender violence, in 1984, practically all efforts drawn up have It includes raising the awareness of the media to eradicate the stereotypes with which the image of women is conformed.From the interaction of High School students with their favourite TV series, such as La que se avecina, The Big Bang Theory, Big Brother or MyHyV, among the most watched, three things can be seen. Results. That teenagers are not bothered by the stereotypes that undermine gender equality present in these TV series; that they have incorporated into their daily lives the funny phrases and catch phrases that are repeated in the series by characters that can be described as sexist, and that these girls and boys suffer in their immediate environment a macho ideology in line with the scenes that their favourite characters have often starred their favourite characters. So, it can be said that this type of fiction is naturalizing the presence of sexist violence in their lives, both symbolic and real.