Sistema Regional de Información
en línea para Revistas Científicas de América Latina,
el Caribe, España y Portugal

This article analyzes the political communication applied to the social network TikTok, digital scenario of electoral intervention in the inter-party consultations for the Colombian presidency 2022; for this purpose, a review of 19 TikTok videos that visualize or criticize the proposals of some candidates of the coalitions Equipo por Colombia, Pacto Histórico and Centro Esperanza is presented. During the study, it became evident that the latest social networks, mainly TikTok, had an electoral debut in attracting votes for the presidency, allowing some candidates to incorporate it within the strategies to promote political marketing. Likewise, theoretical models related to TikTok are examined, such as challenge videos, videos with special effects and music videos or montages; also eight categories of videos: video games, choreography or music videos, videos of conventional scenes, funny videos, event videos, tutorial videos, videos with animals and video selfies. The results obtained conclude on the intrinsic fusion between political communication and TikTok videos in the popular election debates in Colombia.

Narrative journalism usually narrates all kinds of stories and news events, including travel chronicles, which over time have been written by writers and journalists. In these texts, narrativity and the use of literary figures, which serve to provide nuance and enhancement artistic to the chronicle. Some representatives of this type of narration are Bartolomé de las Casas, Pedro Cieza de Leon, Stendhal, Honore de Balzac, Ernest Hemingway and Albert Camus. The objectives of this study are to analyze, compare and establish the style and tools of narrative journalism used by two chronicles that belong to literary journalism, and that correspond to two authors Latin Americans: Alma Guillermoprieto, contemporary author and Rubén Darío, author modernist. They are two chronicles that describe their experiences and what it meansfor them. Each one the trip to Nicaragua (Central American country), a journey that occurs in times different. This research is descriptive-comparative, non-experimental and qualitative. The content analysis technique is used and its instrument is the analysis matrix. The population equals the sample: a chronicle of each author.

This research paper analyzes the Bolivian media coverage of the presidential runoff of the 2021 General Elections in Peru, in which the candidates participated: Pedro Castillo and Keiko Fujimori. The main objective was to study the frames that El Diario and La Razón used in the journalistic articles of their web portals. Likewise, we identified the digital space given to the publications and recognized the profiles that the foreign press built around each candidate. From a mixed approach, we analyzed metrics and used qualitative tools to examine the use of level and generic framing. To do so, we focused on the media with the highest readership in La Paz and analyzed 34 web articles that were published between April 12 and June 6, 2021. The results show that 44% were journalistic products lacking depth in which less than 400 words were used; 35% presented confrontational frames; 43% referred to Castillo as "rural teacher", while 38% of publications labeled Keiko Fujimori as "the daughter of the imprisoned". Finally, the researchers concluded that there is an informative hegemony on the part of international agencies in the electoral processes. This is evidence of a lack of interest on the part of the Bolivian media in the journalistic coverage of political events in a neighboring country.

The theme of the present work answers the question: how are fundamental rights violated in the news treatment by the Peruvian tabloid press? The general objective is to analyze the journalistic treatment of the newspaper Ojo in relation to a topic. This research is of a qualitative type, in which human processes are evaluated directly and deeply, considering the context that surrounds the object of study; likewise, it is of a descriptive level, since it identifies the most important variables; the design is non-experimental, to the extent that the phenomenon is observed in its natural state without modifying reality. The sample is made up of 11 issues of the newspaper Ojo, published between May and June 2011, on the disappearance and death of the student Ciro Castillo Rojo, chosen according to convenience. The techniques used are documentary observation, in-depth interview; the instruments are the observation guide and the questionnaire.

In the last decade, the use of fashion films as a strategic content in the fashion industry has acquired special relevance. The objectives of this research are aimed at framing fashion films within the framework of branded content and distinguishing their specific characteristics in the sector of luxury fashion brands, such as Louis Vuitton, Hermès, Burberry and Dior. To do this, a qualitative methodology is used to study the most representative fashion films of the selected brands through an aesthetic analysis and a diegetic analysis. The results of the research show that brands conceive fashion films as content marketing, advertainment and branded entertainment, with different aesthetic and narrative characteristics.

This study investigates the perception of young Spaniards about online sports betting and its advertising. The initiative arises from the recent regulation of commercial communications in this sector in Spain. We reviewed the literature related to the phenomenon and the foundations that gave rise to the regulations. Starting from discussion groups with young people between the ages of 15 and 21, we use advertisements as an impulse to learn about beliefs and perceptions about sports betting, the regulations in force and their advertising. There is a certain lack of concern in the group with the influence of advertising and the health risks of possible addictive behaviors. Studies of this type, we believe, could serve as a reference for future regulatory frameworks in the Latin American region, a territory in which this industry is in full expansion.

The media in Mexico have played a fundamental role in the social construction of the migratory reality and, in this regard, it was suggested that, on the issue of migrant caravans, some of them have performed thorough and rigorous coverage as a result of journalistic research, while others have not. The focus of this work is mixed and its scope is descriptive. Ten media outlets were analyzed, specifically 1,048 journalistic texts on the issue of migrant caravans, from October 2018 to February 2019. Quality indicators were used to analysis in the journalistic coverage and the results showed that certain media have a greater attachment to these indicators, while others tend to present a neutral-negative assessment.

Digitally hyperconnected, and increasingly techno-dependent, humanity travels on a high-speed train called the Internet. Still not sure where heading, how to stop, change course, or pause in one of the infinite stations that make up cyberspace. However, despite to this initial bewilderment and to setbacks such as that of Cambridge Analytica in 2018, the average netizen doesn’t seem to have any intention of backing down or stop midway, despite how uncertain it is. At least to short and medium term there are no plans to buy the return ticket.

The article analyzes the place of the media in the construction of experiences and meanings about insecurity, giving an account of findings and theoretical-methodological keys that contribute to the approach of the diffuse power of the media in this phenomenon. It is part of an investigation carried out in the city of Córdoba between 2016 and 2018, in which we inquire about the relationships between the media system, the transformations of the public space and the link between the police journalistic genre and the ways in which subjects experience insecurity. In methodological terms, it involved carrying out a multi-sited study that, from a socio-anthropological perspective, investigated the production, texts and reception of television news on insecurity broadcast by three air television channels in this city. In this way, we went through the different instances of articulation in the logic of production of meaning around insecurity in mediated societies.

This research describes the professional profile of journalists who work in newsrooms that are pioneers in data analysis in Peru: Ojo Público and Convoca, as native digital media, and El Comercio Data and La República Data, as part of traditional media. To achieve this objective, and through a mixed approach, their bosses, coordinators or directors are interviewed, and questionnaires are applied to the journalists who work in them. The results show that journalists follow the methodology of data journalism, consisting of seven work phases: compile, clean, context, combine, analysis, verification and communication of data, and using technological tools in each of them with a skill level that is primarily not expert. In addition, most of their knowledge was self-taught, thus evidencing a lack of specialization in data journalism in the Peruvian higher education.