Sistema Regional de Información
en línea para Revistas Científicas de América Latina,
el Caribe, España y Portugal

Teaching methodologies that employ ICT in times of pandemic have been forced to grow and adapt to the online reality experienced by both professors and students during this period. The context was an additional challenge for educators, insofar as it demanded all the imagination they possessed as well as all the digital methodologies they had at their disposal, in order to capture the students’ attention, which was generally dispersed, to invite their participation, and to assess the evolution of their training and the knowledge gained with regard to the content imparted. Given the situation, in this paper we present an example of innovation in the teaching-learning process in two subjects of the Bachelor’s Degree in Journalism at University Rey Juan Carlos, Spain, in which a single innovative methodology has been used to monitor learning and evaluate the content learnt by students: Wooclap. In addition, a comparative analysis of the experiences observed among the students is presented herein, depending on the course. In general, students acknowledge more strengths than weaknesses in the use of this tool.

The Internet is involved in an ongoing reconfiguration of new spaces for communication and fresh opportunities for scientific divulgation. The national press, such as ABC and EL MUNDO, have managed to migrate together towards the digital environment. This environment offers greater prominence to issues related to the discovery of extrasolar planets. This research demonstrates that these planetary objects are the protagonists of the great discoveries that Astronomy made in the last decade of the 20th century, from the discovery of the first being published in the press to the over 4000 extrasolar planets known today. The media, in their work to communicate these astronomical discoveries, have developed their capacity to provide greater news coverage. This paper studies the changes in news items on exoplanets published in the print editions of the  ABC and EL MUNDO, from 1990 to 2014, and compares this coverage with that which can be counted in the digital editions of these media on extrasolar planets from 2001 to 2018. These newspapers are found to have increased the number of items published  in their digital versions relative to the printed ones. This work shows that these newspapers have developed greater interest in communicating discoveries in astronomy.

Nowadays, a large community of young users follow the profiles of fashion brands on Instagram. One of the most prominent companies on this social network is Gucci, whose digital communication strategy exemplifies the endeavour of some luxury brands to redirect their efforts toward new consumer profiles. The purpose of this study is to determine the way in which Gucci communicated its brand identity on its Instagram profile during the launch of one of its collections. By using quantitative content analysis with a sample of 642 publications, brand associations structured around the aspects of product, organisation, person, and symbol have been registered according to the brand identity model formulated by Aaker (1996). The results show that the content of the publications is consistent with a brand identity that presents itself as eclectic, modern, romantic, exclusive, and influential. These attributes are reflected mainly in the brand’s products and in the figure of its creative director.

The research focuses on the fear of public speaking, or glossophobia, of graduate students in Spain. The main objective is to evaluate the levels of glossophobia of this group, with special attention to online public speaking. COVID-19 has forced multiple academic activities to be carried out online, including TFM defenses. The article presents the results of a mixed research (qualitative-quantitative) on the student group carried out at the time of presentation of the TFM. Previously, fifteen experts validated the questionnaire. Cronbach's alpha coefficient was 0.82. The main conclusions include the need to introduce specific training in public speaking in the curriculum of postgraduate programs with special emphasis on online interactions. Glossophobia has been shown to be transversal and affects any type of student. This proposal is non-existent in Spain.

Storytelling is a consolidated creative tool for strategic advertising. However, in the official degrees in Advertising and Public Relations, few core subjects focus on learning narrative as a creative discipline. So we have developed innovative teaching that integrates narrative techniques as a didactic resource for the subject Advertising Creativity to provide the students with narrative and creative skills for their profession. Innovation is posed as action research that starts from an audited base context. A problem-based learning method has been designed, implemented, and evaluated using narrative techniques as a didactic and creative tool. The teaching model is divided into strategic phases and fulfills the advertising production process stages so that students experiment with an advertising agency’s roles and professional profiles. In addition, students take responsibility for both the project and their own learning and obtain a procedural method of creation that can be a useful resource once they practice professionally.

This study seeks to analyze whether the use of the seminar technique, an active technique, as a complementary tool to lecture and exercise resolution, influences the level of cognitive development of students. In methodological terms, a quasi-experiment was carried out with students of the 4th semester of Accounting Sciences of a Federal Institution of Higher Education. The results showed that the use of the seminar, regarding the levels "remember, apply and analyze", was able to influence the cognitive development of students.It is concluded that the use of the seminar technique, as a complementary instrument, can influence the level of cognitive development achieved by accounting students.

This paper emerged as a synthesis of the first chapter of the doctoral thesis called "Didactic strategy for the Financial Mathematics subject in the Business Administration Career of the State University of Milagro in the Republic of Ecuador". The objective of this paper is to systematize the theoretical-methodological references that support the teaching-learning process of the Financial Mathematics subject from the Historical-Cultural approach. For this, a documentary research was carried out that supports that any process of teaching-learning of Financial Mathematics subject must be based on the development of thought, reasoning and social awareness, cognitive skills that facilitate problem solving and decision-making in environments of uncertainty

Moacir Gadotti is one of the greatest critical thinkers of Brazilian education nowadays. His work has shown great potential to promote alternative political projects. The book Concepção Dialética da Educação was first published in 1983. As well as Dialectic in Marx reflects a conception of man and society, Gadotti is also clearly committed to the worker's point of view. These notes present his idea about dialectics throughout the history and his understanding that it stands out as a new instrument to fight for social justice in Latin America.