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546,196 artículos
Año:
2022
ISSN:
0719-367X
Toudert, Djamel
Facultad de comunicaciones de la Pontificia Universidad Católica de Chile
Resumen
The aim of this article is to analyze, in the context of socio-territorial marginalization of localities with more than 2,500 inhabitants in Mexico, the evolution of the unavailability of information and communication technologies (ICTs) between 2010 and 2020. The research is based on data from the 2020 population and housing census to provide a diachronic follow-up to a previous analysis conducted with the 2010 census information. Methodologically, descriptive exploratory statistics tools were used to generate marginalization magnitude profiles, which were compared with two factors of the digital divide: unavailability of the Internet and/or of interaction artifacts. The findings reveal a general decline in unavailability between 2010 and 2020 due to the positioning of the mobile phone at the center of the connectivity model, with its positive and negative aspects, for the beneficial appropriation of ICTs. In the context of this evolution, the population of the most marginalized localities has the weakest intercensal dynamics and lags the further behind. From this perspective, public action, with its chiaroscuro to mitigate the digital divide, is called upon to look for other strategies to deal with the extent of the lag.
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Año:
2022
ISSN:
0719-367X
Pretel-Jiménez, Marilé; Viñaras-Abad, Mónica; Abad-Alcalá, Leopoldo
Facultad de comunicaciones de la Pontificia Universidad Católica de Chile
Resumen
This paper analyzes e-commerce's challenges and opportunities for the over-60s and delves into the motivations and constraints that determine its use, as well as the vision of industry experts on this audience so that this population segment fully becomes part of a digitized society. It is estimated that in 30 years the over-60 population will go from 12% to 22% (Organización Mundial de la Salud, 2018). Europe and North America are the most aged areas in the world: it is estimated that, in 2050, one in four people could be 65 years old or older (United Nations, 2019). In Spain, the projections of the Institute for the Elderly and Social Services indicate that "in the year 2065 people over 80 years of age will represent 18.1% of the total population" (Vidal-Domínguez et al., 2017, p. 37. The study uses a methodological triangulation supported by two qualitative techniques, focus groups and the Delphi method. Four focus groups were conducted consisting of people over 60 years of age of both sexes who use the Internet, with diverse educational and socioeconomic levels, living in urban areas of variable size. The Delphi was made up by private sector experts in the field of e-commerce. The main conclusion is the absence of strategies and specific actions in commercial websites towards this growing population group and with an interest in increasing their digital skills.
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Año:
2022
ISSN:
0719-367X
Costa, Ilídio André; Morais, Carla; Monteiro, Mário João
Facultad de comunicaciones de la Pontificia Universidad Católica de Chile
Resumen
The CoAstro: @n Astronomy Condo citizen science project engages, in a mediated process, teachers, astronomers, and science communicators in research and science communication/science education practices. In CoAstro, scientific research objectives were aligned with science communication/science education objectives to engage public with low astronomy awareness. One of CoAstro ´s goals was to understand the effects of the relationships established among the participants, because these are key aspects for engagement. We conducted a case study following the participants during an academic year and collected data through interviews and participant observations. A focus group meeting followed those data collection techniques. The results show the personal benefits of established relationships, institutional effects, changes in the perceived identity roles, and the ability to understand and engage in astronomy research and astronomy communication/education. Understanding social interactions contributes to increase the scope of citizen science projects' and demonstrates its relevance to engaging scientists, science communicators, and school communities, pointing to a path for community empowerment and engagement with science; i.e., a path to unveil a citizen science that moves from mere citizenship to personal comprehensive development: attitudes but also, knowledge.
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Año:
2022
ISSN:
0719-367X
Ribeiro, Luiz Paulo; Alves Leal, Alida
Facultad de comunicaciones de la Pontificia Universidad Católica de Chile
Resumen
This article analyzed the reception, evaluation and circulation of information on COVID-19 between people living in rural communities located in municipalities in the interior region of the state of Minas Gerais, Brazil. This research is part of an extension project created in April 2020 with 128 students from a training course aimed at teachers for rural schools, offered by a Brazilian federal public university. Questionnaires with closed and open questions were applied in three stages: 35 students in the first stage (April/May 2020), 46 students in the second stage (July 2020) and 29 students in the third stage (June/July 2021). Data were analyzed using categorical content analysis. The results were organized into the following categories: a) means of communication to access information, b) focus of information, c) immunization through vaccine and d) false or misleading information. There is an excess of false information that could have aggravated the effects of the pandemic among rural and peasant populations in the analyzed context. Thus, given the insecurities of the pandemic scenario and the way in which the pandemic affects and is perceived by rural populations, there is still a need to create qualified spaces for access to scientific information as well as health guidelines for these people.
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Año:
2022
ISSN:
0719-367X
Mendoza Poudereux, Isabel; Roger-Monzó , Vanessa; Martí-Sánchez, Myriam
Facultad de comunicaciones de la Pontificia Universidad Católica de Chile
Resumen
This research conducts a semantic analysis of the Spanish digital press regarding diets and eating habits during the last decade. The period under study begins on January 1, 2011 and ends ten years later, on December 31, 2020. We carried out an analysis of the content related to diets and nutrition guidelines that appeared in the digital versions of the four most widely read generalist newspapers at the national level (elpais.com, elmundo.es, lavanguardia.com and abc.es). 643 records were obtained and examined using the T-LAB software. The results show that the press especially addresses especially the characteristics of five types of diet (Mediterranean, DASH, ketogenic, vegan and vegetarian) and the effects they have on health, especially the Mediterranean diet. The news are linked to numerous ailments that the Mediterranean diet can reduce or prevent. It is observed that this information has moved to scientific contexts that link this diet with a balanced and healthy lifestyle.
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Año:
2022
ISSN:
0719-367X
Ramos-Serrano, Marina; Miguélez-Juan, Blanca; Hernández-Santaolalla, Víctor
Facultad de comunicaciones de la Pontificia Universidad Católica de Chile
Resumen
This research addresses the professional situation of female creatives in Spanish advertising agencies and the barriers that hinder their promotion in creative departments, focusing on three main areas: pink ghettos and promotion, unconscious bias, and motherhood. A questionnaire was administered to 252 female creatives between 21 and 59 years. Within the departments, a biased allocation of accounts was observed, i.e., an unequal distribution of clients and briefings that condemns women to work continuously with highly feminised accounts. In terms of unconscious biases, these were summarised in terms of rejection and exclusion, self-confidence, and competition. Regarding motherhood, it is still difficult for creative women to reconcile family life with work, which means that the balance tends to be tipped in favor of the professional career. In short, creativity is evidently a masculinised profession in which gender biases need to be broken down.
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Año:
2022
ISSN:
0719-367X
Rodríguez-Pérez, Carlos; Calvo, Dafne; Campos-Domínguez, Eva
Facultad de comunicaciones de la Pontificia Universidad Católica de Chile
Resumen
Globally, there is a social concern regarding the effects of disinformation in electoral processes; in fact, the community of verification journalists has evaluated contents and statements during elections. This research delves into fact-checking journalism in Colombia through the case study of the RedCheq platform during the 2019 regional elections. Through a quantitative content analysis, this article analyzes the geographic scope, the typology of verified information, the tools employed, and the characteristics of the checked actors. The results show the regional reach of RedCheq's fact-checking journalism practice in Colombia. The fact-checks on electoral matters, justice, and the economy predominated. Besides, there was a balance between verifying public statements and tracking social networks to identify misleading content. The analysis revealed ideological impartiality to assess the check of content propagated by the political parties that competed in the elections. The latter is relevant in order to provide institutionality and legitimacy to fact-checking journalism, which faces accusations about following ideological bias.
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Año:
2022
ISSN:
0719-367X
Panchana-Macay, Allen; Barrera, Carlos
Facultad de comunicaciones de la Pontificia Universidad Católica de Chile
Resumen
Nationwide television broadcasts have been used as a mechanism of information or recurrent propaganda by several Latin American governments since the seventies of the20th century. To varying degrees, depending on their nature and scope, through this resource they have sought to support the official version of relevant and sensitive facts and influence the control of public opinion. In the case of Ecuador, its use was intensified and systematized during the governments of Rafael Correa (2007-2017) and Lenín Moreno (2017-2021). Based on the events that occurred in those years, the legislation created and applied, the content analysis of different national networks and interviews with protagonists, we study its use as a strategic key of communication and propaganda by the political power, especially through the new public broadcaster Ecuador TV, parent company of the networks since 2007.
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Año:
2022
ISSN:
0719-367X
Orbegozo Terradillos, Julen; Morales-i-Gras, Jordi; Larrondo Ureta, Ainara
Facultad de comunicaciones de la Pontificia Universidad Católica de Chile
Resumen
This article examines the use of Twitter by feminist digital activists to (des) mythicise the figure of footballer Diego Armando Maradona after his death, on November 25, 2020. The athlete represents both and idol within the football sphere –Maradonian myth– and a personality rejected due to his violent behavior against several collectivities, including women. The research analyses the contribution of the interactive publics to the construction and deconstruction of this myth, using empirical data obtained from more than five million tweets, which were processed using Pajek and Gephi big data techniques. The study finds 23 Twitter communities that mainly participate in the digital conversation to mythicize Maradona. However, one of four tweets is submitted to criticize or disapprove his figure. The contents consistent with the feminist claims lead the critical voices collective and contribute to overcome the silence problematic affecting the freedom of expression in the digital and interconnected public space, even if they also show a limited impact of Twitter interactions to make visible and reinforce the feminist fight in the digital space.
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Año:
2022
ISSN:
0719-367X
Cerezo Prieto, Marta; Frutos Esteban, Francisco Javier; González Fuentes, Andrés
Facultad de comunicaciones de la Pontificia Universidad Católica de Chile
Resumen
This article analyzes the persuasive strategies used in food advertising on television in Spain, according to their processing level, to get to know the messages’ characteristics, the characters, and the audiovisual resources . We conducted a content analysis of the advertisements broadcasted on the two television networks with the highest audience (Antena3 and Telecinco) during four days of October, 2020, and analyzed a total of 128 hours, of which we extracted a corpus of 111 food ads. The results show an overrepresentation of ultra-processed foods which, compared to unprocessed foods, employ more persuasive strategies, such as appealing to the peripheral processing route, using more hypersexualized female protagonists, famous people, and a greater number of animations, graphics and sound effects. Thus, it can be affirmed that the promotion of a healthy diet has weaknesses insofar, as unprocessed foods are underrepresented in the media and they also use less persuasive strategies to attract the audience’s attention. These results allow recommending public authorities to invest more efforts in creating efficient and forceful measures in favor of healthy eating.
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