Sistema Regional de Información
en línea para Revistas Científicas de América Latina,
el Caribe, España y Portugal

This paper explores how users of Cubadebate, the digital media with more visibility of the Cuban web, commented on the news about Covid-19 published in March 2020. The comments topic was used as an analytical category to classify user-generated content according to criteria from passive consumption to active production and fictitious or apparent production and real production. We selected a representative sample of 365 comments from 6,984 linked to 24 news published on the subject, in a context of 11 million visits during the period. The results reveal that users participate in cyberspace motivated by getting involved in actions that influence on the public sphere and thus build autonomous citizen participation spaces in the virtual environment; through the comments, they externalize their perception of the crisis situation, monitor the health management, institutional and governmental agents, and place issues in the collective debate that transcend the content of the news they comment on. However, passive consumption and symbolic production –which reproduces contents of previous messages– predominates over real production or production of original content.

This paper posits the existence of a consolidated and influential press of events (in terms of circulation and the journalistic changes it introduced) in Spain during the Restoration (1874-1923). Some editors put into practice this way of attracting the attention and interest of the public, appealing to news marked by tragedy and death. Through the analysis of the weeklies Las Noticias Ilustradas (1883), Los Sucesos (1904-1917), Las Novedades (1908) and La Semana Ilustrada (1917), we observe the growing rivalry at the time around sensationalist journalism. We focus on publishers such as Eduardo Sojo, Domingo Blanco Misamigo or the Estampa publishing house to evidence the business bets that consolidate the Spanish version of the red chronicle press, as well as the narrative characteristics employed and the emergence of graphic journalism of events.

This article studies the concept of antihero or antiheroine, with emphasis on the characters cataloged as such in transmedia pop culture and their contrast to classic and modern heroes and superheroes. From a bibliographical and theoretical review from the origins of the concept to the present, we conducted a virtual ethnography on Instagram to extrapolate the traits and attributes of the so-called antiheroes who star in some of the most successful contemporary transmedia audiovisual narratives between 2015 and 2021. The above, with the objective of proposing an updated definition of the term and establishing common characteristics that shed light on the lack of unified criteria and regarding the different perspectives that address it.

This paper aims to understand the formal characteristics, the spaces of dissemination and the anti-science narratives related to COVID-19 and their engagement in Ibero-America. This type of disinformation has hardly been specifically investigated in this context; the research has been more focused on the study of fake news about this crisis from more general perspectives. A total of 238 fake contents were analyzed in two phases: a study of all verified fake contents spread in 2020 in this region and an analysis of the most propagated tweets included in the hashtag #plandemia. Quantitative results were analyzed with descriptive and inferential statistical procedures using chi-square, Kruskal-Wallis, U-Mann-Whitney tests, correlational studies, and linear regression. This research advances some of the patterns of scientific disinformation, which may be useful for future health crises: the high prevalence of fabricated content, the relevance of visual elements (although they are not predictors of engagement in this type of narrative), and the growing importance of instant messaging services as propagation spaces. It also discusses the remarkable role of fact-checkers against disinformation. These entities are proving to be effective in dismantling the denialist and conspiracy narratives circulating about the disease and to achieve a more effective communication of science.

Disinformation about the COVID-19 pandemic has reached such a magnitude that the situation has been described as infodemic. The aim of this research is to analyze the intentions of such disinformation on social networks and its relationship with the sources, topics, main actors, and emotional appeals of the hoaxes. To this end, we conducted a content analysis on the 548 pandemic-related disinformation published between 1 January 2020 and 30 June 2021 by the fact-checking media platforms Chequeado, in Argentina, and Newtral, in Spain. The results show that disinformation about COVID-19 has similar characteristics in both countries, except in sources’ case, which is consistent with the transnational nature of the infodemic. The hoaxes seek, above all, to destabilise; negationism is the most frequent issue; the most common protagonists are health institutions and professionals, and negative emotional appeals prevail, especially anger, used with polarizing objectives, and fear, whose incorporation pursues destabilising and chaos-fuelling purposes. The appeal to positive emotions is reserved, for fake content with reputational or informative objectives. Furthermore, a statistical correlation is observed between the inferred intention of disinformation and the rest of the variables. The findings of this study lead to the conclusion that the infodemic had the same transnational character as the pandemic, which would suggest that disinformation on a global agenda item uses shared parameters for its propagation in different scenarios.

Both academic research and industry reports show how social networks have penetrated at a fast pace in Latin America. From the challenge of making specialized knowledge accessible to society, this phenomenon is an opportunity to learn how they are being used for scientific journalists working in specialized institutions. This study focuses on the Chilean context, paying special attention to Instagram. Due to its particularities and visual characteristics, this social network is replacing other applications such as Twitter and Facebook as a tool for scientific communication. The perception of the journalists working in scientific institutions and centers and their relationship with Instagram is hereby revealed, and its further analysis is developed based on a questionnaire with open and closed questions, which represents a contribution to the study on the journalistic use of social media. According to the results, 70% of those consulted identify Instagram as the most frequently used application for scientific dissemination on social media, due to its dynamism and visual capabilities to deliver messages. However, although there is a positive assessment of the platform and its importance as a great ally for the dissemination process, there is also a need to focus the messages and apply appropriate graphic criteria for greater effectiveness on posts and more engagement with the audiences.

This research seeks to characterize a sample of 296 science audiovisuals on social networks from ten institutions of the National System of Science and Technology of Costa Rica in 2018 and 2019 and analyze their contribution to spreading scientific knowledge. The study systematized videos published on Facebook, Twitter, YouTube, and Instagram by platform, organization, duration, theme, disciplinary field, protagonists (roles and gender), locations, and others. The results reflect the need to diversify themes and areas of knowledge in audiovisual production, and to include greater narrative resources, as well as gender parity. In addition, there is a low investment in multimedia resources and a need for more personnel dedicated to producing audiovisuals and managing social networks in the organizations studied.

La presente investigación tiene como objetivo analizar la percepción de la calidad de los servicios que presta una de las comunidades de la Corporación para el Desarrollo del Turismo Comunitario (CORDTUCH), en este caso el estudio se lo realizó en Palacio Real ubicado en la parroquia rural de Calpi, a 12 km de Riobamba  capital de la Provincia de Chimborazo, para lo cual se establece un conjunto de atributos para que sean evaluados por los turistas nacionales y extranjeros, su aplicación metodológica está dado a través del estudio descriptivo, de campo y de forma transversal aplicado entre los  años 2017 y 2018, en ese sentido se utilizó el método inductivo – deductivo lo que permitió la valoración de la calidad de los servicios que ofrecen;en este sentido se busca que los resultados permita un fortalecimiento del turismo comunitario, la generación de acciones encaminadas para el desarrollo económico, la implementación de políticas entre otras, lo que permitirá  la consolidación de los servicios que ofrecen en base a la percepción favorable recibida a determinadas variables así como la generación de nuevos estudios  como la  neuroeconomía.

El objetivo general de este estudio fue identificar los canales de comunicación efectivos para comercializar el seguro de vida colectivo en el Ecuador. Por lo que, a través del método cualitativo, se estableció una revisión bibliográfica acorde a temas como market share de seguros, ranking de compañías aseguradoras, tipos de contrataciones en seguros y revisión bibliográfica del uso de redes sociales en el Ecuador a nivel de población y edad. Esta investigación se desarrolló en los meses de enero – marzo del año 2022, fue realizado bajo la revisión de estudios generados por el Instituto Nacional de Estadísticas y Censos (INEC), Federación de Empresas de Seguros en el Ecuador, (FEDESEG), Instituto Ecuatoriano de Seguridad Social (IESS), Superintendencia de Bancos y Seguros (SBS), notas de prensa de diarios ecuatorianos como El Comercio, El Universo, Revista Ekosnegocios y Primicias. Como resultado se determinó que las redes sociales óptimas para comercializar el seguro colectivo de vida son Facebook e Instagram, por sus números de usuarios y alcance. Siendo de interés científico la eficiente respuesta digital de las compañías aseguradoras ecuatorianas que, en el confinamiento, a pesar de verse limitadas en un canal físico, respondieron a las necesidades de contratación generando USD 20.379,274.

El presente artículo tuvo como propósito investigar la eficacia de la publicidad oposicional respecto a la publicidad no oposicional en un producto alimenticio funcional, analizando la facilidad del mensaje, el nivel de recordación y la intención de compra de los consumidores. La metodología aplicada es experimental, con un enfoque mixto cualitativo y cuantitativo, se desarrolló a través de encuestas online a dos grupos de jóvenes universitarios de la ciudad de Machala y se comprobó a través de software estadístico que no hay una diferencia significativa entre los dos tipos de publicidad, puesto que generan resultados similares, por lo tanto la publicad oposicional no es la técnica más idónea para un producto nutritivo.