ISSN: 2310-2799
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546,196 artículos
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Año:
2015
ISSN:
0719-1529, 0716-3991
Autorregulación y Ética Publicitaria, Consejo Nacional de
Universidad de Chile. Facultad de Comunicación e Imagen
Resumen
In March 2014, Michelle Bachelet and Isabel Allende took the top two positions of political and institutional power in Chile -President of the Republic and President of the Senate, respectively. That same month, the president announced the creation of the Ministry of Women and Gender Equity. Paradoxically, in those days, the soft drink Lemon Soda, launched an advertising campaign that included audiovisual pieces that showed youth attitudes of street harassment, which are punishable by Chilean law (recorded with their phones their necks or legs, example). The spot coincided with a public campaign against street harassment and various organizations criticized advertising Lemon Soda and filed a complaint to the National Council of Self-Regulation and Advertising Ethics (CONAR), calling for sanctions against the company responsible.
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Año:
2015
ISSN:
0719-1529, 0716-3991
Kubík Mano, Maíra
Universidad de Chile. Facultad de Comunicación e Imagen
Resumen
his article analyses the behaviour of the Brazilian press in the case of Aracruz Celulose, when 2.000 peasant women destroyed an area of the company. The hypothesis that guides the text is that there is a double prejudice of the media: of gender and social class.
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Año:
2015
ISSN:
0719-1529, 0716-3991
Casas Becerra, Lidia; Vivaldi Macho, Lieta
Universidad de Chile. Facultad de Comunicación e Imagen
Resumen
This article examines how legal reform on abortion has been debated in Chile especially after 2012. Currently there are proposals to permit abortion underthree grounds and a bill introduced in the Senate to permit the interruption of the pregnancy prior to 12 weeks of gestation. As of yet, there is no public statement from Executive informing whether it will sponsor any of existing proposals or it will introduced its own initiative. It remains a challenge if women’s reproductive autonomy will be at the centre of the debate.
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Año:
2015
ISSN:
0719-1529, 0716-3991
Olivares, Javiera
Universidad de Chile. Facultad de Comunicación e Imagen
Resumen
The role of the media in any democracy is transcendent. Probably they have understood who possess the property of the large transnational communication in the globalized neoliberal model, so it is looking to maintain the hegemony of discourse whose main platform is the mass media.
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Año:
2015
ISSN:
0719-1529, 0716-3991
Lagos Lira, Claudia
Universidad de Chile. Facultad de Comunicación e Imagen
Resumen
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Año:
2015
ISSN:
0719-1529, 0716-3991
Donoso Pinto, Catalina
Universidad de Chile. Facultad de Comunicación e Imagen
Resumen
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Año:
2015
ISSN:
0719-1529, 0716-3991
Acosta Peña, Raúl Alberto
Universidad de Chile. Facultad de Comunicación e Imagen
Resumen
The article presents the research results that were carried out during the campaign for mayor of Bogota in Colombia in 2011. Observed in the analysis were the thematic agenda of the media and the sources that journalists used in the creation of the journalistic pieces broadcast on three radio stations (RCN, CARACOL and La W) monitored during their morning newscasts Monday through Friday, excluding holidays. Journalistic genres highlighted in the study are interviews and news. The electoral process subject caught the attention of the media examined. It emphasizes that what most candidates debated about during the campaign was the issue of guarantees or alliances between political parties and campaignsIt is reiterated in the use of just one source, or worse, the lack of journalist sources in the broadcast pieces.
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Año:
2015
ISSN:
0719-1529, 0716-3991
Ramírez Cáceres, Juan Domingo
Universidad de Chile. Facultad de Comunicación e Imagen
Resumen
The article discusses concepts of Community, Associativity, Legislation and Use of Social Networks in Community Radio from semistructured interviews. Use the Grounded Theory of Glaser and Strauss and Atlas.ti software analysis tool. Raises a discussion between the community and citizenship concepts and the need to observe the radial movements as a process. As a result, notes that there depth of speech about Needs and Participation; however, few people participate in management. In Associativity, participating in organizations, but there is little conversation with other stations, which defined as lack. The Use of Social Networks is massive (Facebook or Twitter), but not related to the growth of the same, in terms of increasing audiences or multiplication of Community message.
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Año:
2015
ISSN:
0719-1529, 0716-3991
Espada, Agustín Eduardo
Universidad de Chile. Facultad de Comunicación e Imagen
Resumen
The radio market in Argentina responds to global trends and has its own characteristics and actors too. Vorterix Rock is a multiplatform media emerged in 2012 that presents new answers to the structural conditions of argentine media system. In this article, the artistic and the commercial models are both analyzed to classify Vorterix's business model in accordance with either the traditional strategies that come from radio as a cultural industry or those from digital media. In addition, questions about the future of this business model and radio as a communication media are presented.
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Año:
2015
ISSN:
0719-1529, 0716-3991
Barrios Rubio, Andrés
Universidad de Chile. Facultad de Comunicación e Imagen
Resumen
In almost 100 years of Colombian radio has faced several technological and social movements that have led to reinvent itself and adapt to the situations of the time. Thus commercial radio, public and community interest facing the globalization of the world and the impact of ICT in the media making its way to prominence of the listeners and the convergence of media and platforms in a market that through trial and error is the business strategy of passing the various terrestrial broadcast and playback devices that are available in the market waves. Through this quantitative study, which uses monitoring media releases and digital platforms, and qualitative approaches to environmental actors, the state of the Colombian radio is evident in the digital challenge.
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