ISSN: 2310-2799
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546,196 artículos
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Año:
2022
ISSN:
1989-600X, 1695-6206
Bellón Sánchez de la Blanca, Teresa
Universidad de Sevilla
Resumen
The digital revolution and the Internet have led to a new scenario for the reception of the television fiction, where the consumer becomes more active and able to choose amongst a wide range of television entertainment. These facts have had a great impact on the audiovisual production which has started to offer transmedia storytellings in response to audience requests. This article will explore these new transmedia storytellings through their main features and will try to classify the transmedia extensions used by the television series, looking at some of the most representatives examples in the present days.
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Año:
2022
ISSN:
1989-600X, 1695-6206
Covaleski, Rogério
Universidad de Sevilla
Resumen
The article aims to address the narrative strategies present in the contemporary language of advertising, which increasingly takes its hybrid condition. Objectively verify the shift in paradigm in advertising discourse, the adequacy of communication platforms to the multiple narratives and the emergence of personages resulting transmedia narrative strategies of hybrid advertising. The theoretical support conceptual bias of the article considers the hybrid cultures (García Canclini, 2008), the morphological structure of the tales (Propp, 2010), understanding of kaleidoscopic narratives (Murray, 2003) and the process of hybridization advertising - we propose above (Covaleski, 2010).
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Año:
2022
ISSN:
1989-600X, 1695-6206
Planells de la Maza , Antonio José
Universidad de Sevilla
Resumen
L’homo videoludens. Videojocs, textualitat i narrativa interactiva.
Carlos A. Scolari (editor) y varios autores Vic,
Eumo Editorial, 2008
272 páginas
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Año:
2022
ISSN:
1989-600X, 1695-6206
Farias Coelho, Patrica Margarida
Universidad de Sevilla
Resumen
This study proposes to observe new marketing actions through digital games. The goal is to analyze games and advergames as new advertising strategies from the theoretical scope of the semiotics of digital interactions. The aim is to identify how adver(games) can present new forms of digital interaction through new forms of mediatic narratives and transnarratives. Thus, it is clear how the interaction takes place between the players and the company within these new narrative forms: games and advergames.
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Año:
2022
ISSN:
1989-600X, 1695-6206
Hernández de Santaolalla, Víctor
Universidad de Sevilla
Resumen
La psicología de los videojuegos. Un modelo de investigación.
Ricardo Tejeiro Salguero y Manuel Pelegrina del Río
Málaga, Ediciones Aljibe, 2008
177 páginas
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Año:
2022
ISSN:
1989-600X, 1695-6206
Cobo-Durán, Sergio
Universidad de Sevilla
Resumen
Second Person: role-playing and story in games and playable media.
Pat Harrigan y Noah Wardrip-Fruin Cambridge,
Massachusetts, MIT Press, 2007
408 páginas.
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Año:
2022
ISSN:
1989-600X, 1695-6206
Ciaurriz Velasco , Fermín
Universidad de Sevilla
Resumen
Persuasive Games. The expressive power of videogames.
Ian Bogost
Cambridge, MA, MIT Press, 2007
450 páginas
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Año:
2022
ISSN:
1989-600X, 1695-6206
Eduardo Pinheiro, Carlos; Monteiro, Márcio
Universidad de Sevilla
Resumen
The idea discussed in this article is that audience participation in television programming can be considered from the appropriation which the media makes of new technologies in order to allow interaction with the public. The argument we want to maintain is that television, according to the process of technological convergence, needed to adapt their language and formats to the increasingly frequent use of social networks and digital devices, turning them into tools that facilitate audience participation. Whatever the model of interaction with television, there are various reconfigurations in language, in formats and strategies for disseminating the content.
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Año:
2022
ISSN:
1989-600X, 1695-6206
Peixoto Ferreira, Daniel; dos Santos Prado, Gilberto
Universidad de Sevilla
Resumen
Apesar da fértil produção criativa por parte dos artistas que atuam em mídias digitais, o potencial expressivo próprio deste meio ainda se encontra relativamente inexplorado. Neste artigo examinaremos as novas estratégias criativas e expressivas na criação de narrativas procedurais e interativas, tratando especificamente sobre a questão da consistência nestas produções. Também examinamos o papel das estratégias procedurais de criação de uma maneira geral, na consolidação do meio digital como uma forma expressiva independente.
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Año:
2022
ISSN:
1989-600X, 1695-6206
Concerning Latin American immigrants on Chilean TV: stigmas and frontiers in audio-visual narratives
Ambiado Cortés1, Constanza; Fernández Ossandón, Rosario
Universidad de Sevilla
Resumen
In this paper, we intend to analyze the presence of Latin American migration process on Chilean television within the coordinates of a national narrative rooted on old ideas of modernity and new conceptions of work - such as entrepreneurship -which, intersect and articulate to generate objectified stigmas about visible bodies of Latin American immigrants in Chile. We will take the case of the image of the north border (between Chile - Peru - Bolivia), for it is here where visual narrative about immigration in the national media takes more strength in the process of building the limits of the nation.
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Hecho en México, Universidad Nacional Autónoma de México (UNAM). 1997-2025.
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