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546,196 artículos
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Año:
2022
ISSN:
1989-600X, 1695-6206
Checa Godoy , Antonio
Universidad de Sevilla
Resumen
In Spanish society, as in general in the whole western society, a significant qualitative change around videogames has become clear in recent years, reaching even governments. Videogames tend to be viewed as a cultural creation of huge potential. It is the moment to support the companies in order to set up a competitive Spanish industry of videogames.
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Año:
2022
ISSN:
1989-600X, 1695-6206
Oliva Rota, Mercè
Universidad de Sevilla
Resumen
Understanding Videogames.
Simon Egenfeldt-Nielsen, Jonas Heide-Smith, Susana Pajares Tosca.
London, Routledge, 2008
293 páginas
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Año:
2022
ISSN:
1989-600X, 1695-6206
Martín Casado, Teresa Gema; Echazarreta Soler, Carmen; Vinyals i Corney , Manel
Universidad de Sevilla
Resumen
The study of XXI century advertising communication shows the importance of its ongoing development. Certainly this developement greatly affects the way that brands perform their advertising strategies. But undoubtedly audiovisual format is still the most used by agencies and advertisers to contact their audience.
The twentieth century was defined by development of the use of television, and XXI century is defined by development of internet usage, but the real question is if this change is just a change of mean of communication or a change of strategies and audiovisual advertising format to reach the target audience.
Current advertising messages are more interactive. Often consumers voluntarily participate in the campaign and even distribute it.
The change is of formats but of consumer´s relationship with audiovisual advertising message and product.
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Año:
2022
ISSN:
1989-600X, 1695-6206
Palao Errando, Jose Antonio
Universidad de Sevilla
Resumen
The film discourse has constantly fought to adapt and struggle with the competitor screens that have arisen with the digital revolution, which has transformed its own texture. We can sort these transformations in two large kinds. On the one hand, the staging and conception of the raccord have given rise to what we'll denominate hyperframe, in which the cinematic screen is being offered as enclosure of all the screens that contends with (computer, video surveillance, satellite images, etc. ). On the other hand, the cinema postclassic chooses the deconstruction of the narrative linearity and the deployment of different plots and levels of action and representation that lead us to the notion of hipernarration.
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Año:
2022
ISSN:
1989-600X, 1695-6206
Martínez García, Mª Ángeles
Universidad de Sevilla
Resumen
Nowadays the audiovisual sector is going through a multifactorial crisis that affects social, technical and economic issues, as well as regulations. Companies must adapt themselves to this new scenario in order not to lose business, influence or benefits. In this context the intensive multimedia and multiplatform use has become an urgent need. The design of products is being reorganized according to a “360 grades” perspective, combining creativity and intensive use of digital technologies in production and distribution areas. Jelly Jamm is an example of this, an animation series which is trying to become an international children´s brand.
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Año:
2022
ISSN:
1989-600X, 1695-6206
Delgado Ponce, Águeda; Granados García , Francisco
Universidad de Sevilla
Resumen
The trend of moving to the big screen gaming, growing, has led us to propose a comparison about the similarities and differences of audiovisual narrative present in both games and in their film adaptation. With the aim of demonstrating the causes of low commercial success of films compared to their analogues.
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Año:
2022
ISSN:
1989-600X, 1695-6206
Morales Morante , Fernando; Hernández, Paula
Universidad de Sevilla
Resumen
The fictional content targeting young people have found the web an advantageous platform for development and democratization. This communication phenomenon has produced new formats such as webnovela, the collective production or fanfiction, that beyond the screen change hint at the emergence of new narrative formulas, typical of the logic of interactive and collaborative Internet. This article discusses the characteristics of this new form of discourse, their relationship with the television series and explores what will be its dominant features in the future scenario of full digital convergence.
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Año:
2022
ISSN:
1989-600X, 1695-6206
Dias de Castro, Maria Lília
Universidad de Sevilla
Resumen
This article focuses on the study of the phenomenon of promotion within the Brazilian commercial television, aiming to understand the phenomenon and to examine the rules and strategies that make and structure this type of television production. As its empirical object, the article elects to review a specific promotional format, exhibited during commercial breaks broadcasted by Globo Television Network in the last five years. The intention is to draw the viewer’s attention to the station’s varied program schedule and take advantage of the opportunity to speak about itself.
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Año:
2022
ISSN:
1989-600X, 1695-6206
Gomes de Oliveira, Raquel; Costa, Fábio
Universidad de Sevilla
Resumen
The purpose of this article is to investigate the relationships between transmedia narration and performance art through the considerations presented by Paul Ricoeur in his theory of triple mimesis. To this end, it deals with the performance “Esforço” in which experiences are told using a variety of media. The actions of the artist can be modified by the participation of the public. Thus the combined actions of the performer and the public, in the present moment, combine to form a work of performance art, bringing triple mimesis into play as preconfiguration, configuration and reconfiguration of the action.
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Año:
2022
ISSN:
1989-600X, 1695-6206
Lasierra Pinto , Ignacio
Universidad de Sevilla
Resumen
The success of a television series as The Wire (HBO, 2002-2008) is due, essentially to its narrative network complex. The narrative quality of the series will be achieved through strategies determined by their scriptwriters: distinct theme, verisimilitude of facts, conscious influence of the classic genres, thorough work in documentation and clear predominance of the characters on the progress of the plots. To attend to the strategies used in The Wire from a narrative perspective allows us to understand the new ways that open in the future for writing in a dramatic television series.
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Hecho en México, Universidad Nacional Autónoma de México (UNAM). 1997-2025.
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