ISSN: 2310-2799
Aviso:
Los resultados se limitan exclusivamente a documentos publicados en revistas incluidas en el Catálogo 2.0 de Latindex.
Para más información sobre el Descubridor de Artículos escribir al correo: descubridorlatindex@gmail.com.
Leer más
Búsqueda por:
546,196 artículos
|
Año:
2022
ISSN:
1989-600X, 1695-6206
Chaves Barroso, Marta
Universidad de Sevilla
Resumen
Strategic Advertising Mechanisms is an academic and critical approach that brings together the most important classical strategic advertising mechanisms of the 20th century, from Copy Strategic to Iconic Brands. Paradox catalogues the different models and mechanisms while contextualising them, describing them and providing an extensive exposition of the various perspectives studied and transmitted by distinguished authors. Its publication coincides with the questioning of classical brand models and communication theories by the rise of social media and digital paradigms.
|
|
Año:
2022
ISSN:
1989-600X, 1695-6206
Otero, Sofía
Universidad de Sevilla
Resumen
Review of the book Alegorías del franquismo. Narciso Ibáñez Serrador y las Historias para no dormir (1966-1982).
|
|
Año:
2022
ISSN:
1989-600X, 1695-6206
León Sáez de Ybarra, José Luis
Universidad de Sevilla
Resumen
Here is a checklist for self-assessment of ads, for both advertising agencies and advertisers, drawn from the intersection of Effectiveness Awards (IPA) and creative awards (Cannes Lions) databases. The aim is to get a better understanding and production of ads that combines creativity and selling effectiveness, beyond what databases obtained from prototypical study of receptor response studies.
|
|
Año:
2022
ISSN:
1989-600X, 1695-6206
Godoy Domínguez, María Jesús
Universidad de Sevilla
Resumen
|
|
Año:
2022
ISSN:
1989-600X, 1695-6206
Alfaro Cremades, Irene
Universidad de Sevilla
Resumen
Although it is true that presumably there is an increase in the understanding, acceptance and respect of the LGTBI community in the last years of this century, atavistic gravitations are noticed that force us to question the current situation regarding it, the terminological connection and belonging or not. of theories, ergo their necessary understanding and the thriving weight of the patriarchal order that still prevails and is affecting them.
|
|
Año:
2022
ISSN:
1989-600X, 1695-6206
Gómez Abeja, Domingo
Universidad de Sevilla
Resumen
|
|
Año:
2022
ISSN:
1989-600X, 1695-6206
Silva Echeto, Víctor
Universidad de Sevilla
Resumen
|
|
Año:
2022
ISSN:
1989-600X, 1695-6206
Pierre Coca, Adriana
Universidad de Sevilla
Resumen
This paper is to reflect upon the ruptures of meaning in brazilian fiction series contemporary. The theoretical-methodological is based on semiotics of culture. The reflection reflects upon how the aesthetic and narrative aspects observed may provoke tension that leads to new meanings. The goal is tounderstand the process of re-registering codes and formats. The research discusses the ruptures of meaning in their aesthetic and narrative paths dimensions, proposing the concept of telerrecriação that in addition to the Semiotics of Culture, brings Third Meaning to Barthes (2009) and the prospect of the Campos Transcreation (2013).
|
|
Año:
2022
ISSN:
1989-600X, 1695-6206
Pinto de Lima, Ana; Tereza Rebelo, Cristina; Texeira, Sandrina
Universidad de Sevilla
Resumen
The purpose of this paper is to study the identity creation of a city and the way the city is perceived by people who attend an annual cultural event - Fantasporto. The results revealed that the identification of the group with the event and the way it experiences the city takes that identity and the celebration into the characterization of the city. By creating a particular form of experiencing life in the city they become part of a tribe and the image of the city connected to the event acts as a city identifier for Oporto.
|
|
Año:
2022
ISSN:
1989-600X, 1695-6206
Rodríguez Prieto, Rafael
Universidad de Sevilla
Resumen
Internet development and new ways of watching TV are an opportunity to encourage new projects and social media. Public and private televisions have a meaningful role as contributors to encourage democratic values. However, its mission has been eroded by a variety of problems in the last couple of years. This paper aims to develop a new kind of media based upon civic education in order to encourage democratic values and the improvement of the whole media. In 2013, the LIPPO (Political Ideas Lab) proposed a new model of management for the Andalusian public broadcasting (Canal Sur 2) which exemplifies this idea. This type of media is named “common”. I analyze its main features. I finish with a short conclusion.
|
Hecho en México, Universidad Nacional Autónoma de México (UNAM). Todos los derechos reservados 1997-2022. Esta página puede ser reproducida con fines no lucrativos, siempre y cuando no se mutile y se cite la fuente completa y su dirección electrónica. De otra forma, se requiere permiso previo de la institución por escrito. Mapa del sitio | Créditos
