ISSN: 2310-2799
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546,196 artículos
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Año:
2022
ISSN:
1989-600X, 1695-6206
Salazar García-Rosales, María
Universidad de Sevilla
Resumen
This exploratory study analyzes and compares the characteristics of North and South Korea's propaganda posters. Using Elements for a Theory of Communicative propaganda, a model of semiotic analysis first proposed by Pineda (2006) as our starting point, the aesthetically-expressive components were analyzed. It was found that North Korean propaganda was inspired by China and the Soviet Union, and that its message and the composition was more complex than that of South Korean propaganda. Conversely, South Korean propaganda followed the US's political marketing model, focusing on political party's candidates and on demagogy.
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Año:
2022
ISSN:
1989-600X, 1695-6206
Taveras Suero, Juana
Universidad de Sevilla
Resumen
The star of the cinema since prescriptor in a spot of the prestigious brand Chanel Nº5 does not consist of appearing only expressing a few lucid and poetical words it brings over of the qualities of the product, but his presence goes beyond his perfect diction or his physical attraction. It is a question of presenting a message, which somehow, his imaginary one incorporates into the narrative concept of the spot. In other words, the prescriptores are chosen because they serve as species of archetype and this archetype (hero) allows to construct the beginning of the pleasure: the engine of the desire towards the product and the brand.
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Año:
2022
ISSN:
1989-600X, 1695-6206
Revert, Jordi
Universidad de Sevilla
Resumen
The present text analyses the three feature films of J.C. Chandor and the way they appeal to capitalism and financial turndown. Margin Call (2011) tells the outburst of the crisis with a discourse shifting from a circumstantial point of view to a structural one. All Is Lost (2013) is about the individual trying to survive in the midst of the storm. A Most Violent Year (2014) points to the logics of the capitalism system and its implicit violence. This essay tries to get deep into that heterogeneous view on capitalism and understand its diagnosis of the structural and systemic problems.
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Año:
2022
ISSN:
1989-600X, 1695-6206
Sánchez Blasco, Pablo
Universidad de Sevilla
Resumen
This paper analyzes the narrative structure behind the TV series Gran Hotel, which has added the standards of detective genre to Spanish nineteenthcentury melodrama, often adapted by Spanish public television during the eighties. Through Gran Hotel, the paper evaluates the new television formats, where intrigue is used to enhance the participation and identification of their viewers. Its postmodern pastiche of genres, ages, formats and ideologies produces, in this way, several interconnections that lead Gran Hotel to new meanings.
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Año:
2022
ISSN:
1989-600X, 1695-6206
Pulido Polo, Marta
Universidad de Sevilla
Resumen
In Spain coexists multiple legal and ethical rules governing the communication, advertising and promotion of alcoholic drinks, paying special attention to alcoholic drinks of higher graduation. This confluence stable rules a large number of restrictions on communication activity in the spirits sector, whose representation in the market and society is more significant in economic and human terms. This paper summarizes, studies and analyzes these regulatory standards in order to review, from this perspective, the treatment of alcoholic drinks of higher graduation.
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Año:
2022
ISSN:
1989-600X, 1695-6206
Menéndez-Otero, Carlos
Universidad de Sevilla
Resumen
The article discusses the narratives and production/reception contexts of the Irish-themed historical romantic melodramas The Key (Michael Curtiz, 1934), The Plough and the Stars (John Ford, 1936), Beloved Enemy (H.C. Potter, 1936) and Parnell (John M. Stahl, 1937), as well as the drama The Informer (John Ford, 1935), with relation to the representation of Ireland in mainstream cinema from the 1910s and 1920s, and Irish-American views on the Irish War of Independence, the Irish Civil War, the socio-political evolution of the Irish Free State, the spread of WASP nativism in the US and the Great Depression.
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Año:
2022
ISSN:
1989-600X, 1695-6206
Ustarroz Sarasa, César
Universidad de Sevilla
Resumen
After World War II was put out, the vanguard of North American cinema recast the meanings of the female body in subjects that placed a hitherto subdued genre in a prominent place, in accordance with the progress achieved in political and social areas. This is the context of emancipation from which we can extract Film #12: Heaven and Earth Magic, a Rosetta Stone that allows an understanding of Harry Smith’s mythopoeia, an examination of the artist's consciousness and his cultural affiliations and, specifically, the significance of the female body as a key part of North American avant-garde film in the twentieth century.
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Año:
2022
ISSN:
1989-600X, 1695-6206
Guillamón Carrasco , Silvia
Universidad de Sevilla
Resumen
The aim of this article is to analyze the representation of the feminine roles in Amantes (Vicente Aranda, 1991). The two feminine stereotypes in the film, based on the classic dichotomy of virgin/sexualized woman, are closely related to the classic genres that identify them: the melodrama and the film noir. Our reading of the movie shows how this dichotomy presents fissures and contradictions which question the apparent stability and consistency of stereotypes, marked by to the discursive ambivalence ensuing the inclusion of Hollywood models in a film set in the Spanish post-war.
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Año:
2022
ISSN:
1989-600X, 1695-6206
Seoane Riveira, José
Universidad de Sevilla
Resumen
This paper highlights the artistic ideology of Russian director Andrei Tarkovsky (1932-1986) through the aesthetic analysis of the central scene of his first film abroad, Nostalghia (1983), that is, by acting design, staging, composition and visual processing of the face a perfect translation of the visual characteristics of Orthodox icons to filmic space. This demonstrates how the aesthetic principles of Tarkovsky, based on his heritage, his life context, philosophical and religious tradition are translated into cinematic elements and processes that create the famous film poetry that critics and public commonly recognize as unique to this director.
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Año:
2022
ISSN:
1989-600X, 1695-6206
Benaissa Pedriza, Samia
Universidad de Sevilla
Resumen
A sixty participant experiment reveals that understanding and recall in news broadcasts is related to the use of narrative structures as well as to the degree of text-picture correspondence. Results show that the inverted pyramid appears to be the less effective narrative structure to improve information gain. To the contrary, a chronological narration of the story boosts recall and understanding. The so called scattered pyramid reaches similar levels of proficiency, even though its effectiveness depends on how strong is text-picture correspondence.
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