ISSN: 2310-2799
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546,196 artículos
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Año:
2022
ISSN:
1989-600X, 1695-6206
Barrientos-Bueno, Mónica
Universidad de Sevilla
Resumen
As many other Spanish cities, Seville has a wide range of animated views screened in the first years of the Cinematograph. Many of these titles are identified with some made by the most relevant French production companies of the era. This paper brings into focus the ones by Star-Film, the Georges Méliès´s company, to light on the views made by the magician of Montreuil seen by Sevillian spectators.
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Año:
2022
ISSN:
1989-600X, 1695-6206
Torres Nebrera , Gregorio
Universidad de Sevilla
Resumen
Sangre y Arena was a novel that made Blasco Ibáñez highly famous and helped to spread an image of Spain closely related to bullfighting. At that diffusion contributed several film adaptations. This work is about two of them, especially outstanding, those directed by Fred Niblo (1922) and by Rouben Mamoulian. The analysis of both films emphasizes their similarities and differences with respect to the original novel.
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Año:
2022
ISSN:
1989-600X, 1695-6206
Megías Quirós , José Justo
Universidad de Sevilla
Resumen
The Law requires that consumers can always perceive advertising as such, but there are practices to avoid it difficult to pursue. Codes of Conduct also collect this principle and allow tighter monitoring. In these pages we analyze the activity of the Jury of Advertising (Autocontrol) in this regard.
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Año:
2022
ISSN:
1989-600X, 1695-6206
Cuadrado Méndez, Francisco José
Universidad de Sevilla
Resumen
The present article is centered on the establishment of the principles of the audience’s identification with the film through the sound, based in the Placement Theory contributions as well as in some approaches coming from the semiotic of the communication and in different cinematography studies. All the theoretical arguments are exemplified with the use of musical and sound resources in the film Apocalypse Now (1979, Francis Ford Coppola).
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Año:
2022
ISSN:
1989-600X, 1695-6206
Pulido Polo, Marta
Universidad de Sevilla
Resumen
The relational perspective of public relations focuses on the relationship management in order to enable the organization to achieve its corporate goals and objectives. This article tries to consider about the impact of this approach for protected geographical indications that, supervised by the consejos reguladores, enjoy a privileged position boundary between the productive sector and its publics which help to manage organization-stakeholders relationships towards protecting the product reputation.
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Año:
2022
ISSN:
1989-600X, 1695-6206
Franco Álvarez, Guillermina
Universidad de Sevilla
Resumen
The paronama which we want to reflect in this article is that that intimately affects to that symbiosis between means and the image. But not the one that gathers all ample range of the process of production of mass media. But, specifically those that related to the treatment of the image, and its new surroundings, the digitalis. In this panoramic one we will try to be centered in the historial slope of the moment of appearance of the image in scene and the elements that have influenced and caused that the traditional chemicals processing of the photography advances towards another technology, the digitalis, and the manipulation effects that at the moment are integrated in this process.
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Año:
2022
ISSN:
1989-600X, 1695-6206
Poyato Sánchez, Pedro
Universidad de Sevilla
Resumen
The narrative voice, a term coined by Genette in the study of the literary form, acquires new dimensions in film, as it is the case of the so-called voice-over, among others. One of the cinematographies which better illustrates the display and colligation of these multiple modalities of narrator has been, without any doubt, the work by Pedro Almodóvar, in particular his film Broken Embraces. The aim of this article is to study the wide range of narrators, starting from the analysis of several films fragments, in order to explain their ways of occurrence, their conception as elements of the narrative form, and their functions within the film narrative with respect to the development of specific iconographic programs.
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Año:
2022
ISSN:
1989-600X, 1695-6206
Millán Barroso, Pedro Javier
Universidad de Sevilla
Resumen
Despite the Rethoric was refused during centuries as persuasive technique, it is obvious today that its argumentative resources, due to their complete integration in the publicity discourse, have become an axis of the consumer society and have taken the Rethoric into a privileged place in the studies of the mass-media. This means that it must be applied in the analysis of the publicitary discourse an interdisciplinary approach that bears in mind the strong interdiscoursive proccesses that configure our social system.
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Año:
2022
ISSN:
1989-600X, 1695-6206
Piñeiro Naval, Valeriano; Igartua Perosanz, Juan José
Universidad de Sevilla
Resumen
We present the results of an analysis about the website design of the main municipalities of Castilla y León, and we also have studied the impact of design on the promotion of tourist attractions in the region. This work is based on the Research Project entitled "Castilla and Leon on the Web. A study of the tourist image of the main towns on the Internet”, and it has received support and funding of the Foundation Villalar-Castilla and Leon.
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Año:
2022
ISSN:
1989-600X, 1695-6206
Pérez Latorre, Óliver
Universidad de Sevilla
Resumen
The popularization of the Web 2.0, social networks and videogames has caused a transformation of the average consumer of audiovisual narrative. They have got used to participate significantly more than ever in the narrative experiences proposed by media. According to that, this article analyses how the spectator-model of television advertisement can be constructed as a participative spectator. In that sense, the findings of the research allow defining three narrative strategies: advertising narrative as an open metaphor, advertising narrative of intrigue, and advertising narrative as an imagination game. The theoretical and methodological framework of the research is built upon Semiotics, Narratology, Ludology and Cognitive Psychology.
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