ISSN: 2310-2799
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546,196 artículos
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Año:
2022
ISSN:
1989-600X, 1695-6206
Garrido Lora, Manuel
Universidad de Sevilla
Resumen
The tourism is the principal engine of the Spanish economy, by what the diverse public Spanish institutions have been launched to an authentic promotional career to attract foreign and national tourists. Those constitute an increasing market constantly persuaded by advertising actions that try to construct a tourist positive image of the geographical promoted zone. Along the text there are analyzed the attributes of the consumer of tourist destinations, the peculiarities of the Spanish tourist and finally, the usefulness and limitations that advertising offers to this communicative system.
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Año:
2022
ISSN:
1989-600X, 1695-6206
Silva Echeto, Víctor
Universidad de Sevilla
Resumen
The paper analyses the different shapes that acquires the multiculturalism of the ghetto, converting itself into a new racism without races, not centred in biology anymore but in cultural differences (sexual, ethnic, religious). It incorporates to the debate the techno-cultures of the communication networks, which transform the representations about alterity, turning them into multicultural simulacra, and implying a more disseminated and deterritorialized control. Finally, it proposes some ideas in-between (inter) cultures, in order to deactivate the essentialist, substantial and sedentary identity.
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Año:
2022
ISSN:
1989-600X, 1695-6206
Gordillo, Inmaculada
Universidad de Sevilla
Resumen
New Spanish reality reflects the phenomenon of immigration either in cultural cinema production or in the thinking and investigation on such subject. Since cinema generates both social mirrors and models, it will be interesting to explore the kinds of relationships Spaniards and immigrants establish within Spanish films. From ignorant approaches leading to stereotypes or daily situations of non violent racism to contexts in which xenophobia and violence shape the attitudes of Spanish people, cinema is starting to account for a problem that current social discourses cannot overlook.
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Año:
2022
ISSN:
1989-600X, 1695-6206
San Nicolás Romera, César
Universidad de Sevilla
Resumen
In this paper, we are trying to analyze transformations that current communication settings are submitted to as public channels of sociocultural activity of the people. This fact implies the examination of changes experienced by social paradigm changes and its conversion into a narrative line that uses the cultural dimension as a claim. The ability of mass media to make public the reality gets involved with the Advertising power in order to turn themselves into organizers of the society activity.
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Año:
2022
ISSN:
1989-600X, 1695-6206
Llera Llorente, Mar
Universidad de Sevilla
Resumen
Immigration poses a serious challenge to host societies, which should not only welcome foreigners, but proactively commit themselves to reciprocal adjustment. Therefore it is extremely important that all social actors collaborate in designing management models through self-diagnosis and practical engagement, and collectively participate in communication processes where cross-cultural fertilizing occur
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Año:
2022
ISSN:
1989-600X, 1695-6206
González, Jorge A.
Universidad de Sevilla
Resumen
Contemporary societies confront heavy challenges when migrants with different cultures share space and time in a given social space. This kind of multicultural condition, driven within poorly elaborated policies, always generates painful consequences. Interculturalism seems to be a plausible answer. The problem is how to reach it. This paper presents current research and development in cybercultur@ that implies a new way of understanding and agency with information, communication and knowledge. Given this, the basis for a bottom-up, horizontal and dialogical dynamics shows to be able to reorganise and redesign contemporary symbolic ecologies.
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Año:
2022
ISSN:
1989-600X, 1695-6206
Requejo, Ferran
Universidad de Sevilla
Resumen
Multiculturality is not the same as multiculturalism. The former is a descriptive concept which refers to the culturally heterogeneous character of people that live in a society. The latter is a normative concept which refers to a set of institutions and policies that make it possible for these distinct cultures to develop their capabilities as well as encouraging a politics of respect between them. In this brief article, after presenting some analytical elements highlighted by recent multicultural studies of liberal democracies (section 1), I discuss the case of human rights in international society from a transcultural perspective (section 2.1). I also present three normative models for dealing with multiculturality in liberal democracies (section 2.2).
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Año:
2022
ISSN:
1989-600X, 1695-6206
Peñamarín, Cristina
Universidad de Sevilla
Resumen
The dialogue and the inter-translation are always possible among any cultures. However, the mutual understanding between two speakers of the “same culture” is often not possible. The differences between a culture’s internal systems and codes (of gender, education, generation, profession, ideology, language, religion, etc.) imply, in many intracultural communications, an inter-translation similar to the one implied in the intercultural communication. The groups whose members recognize themselves in the same cultural referents can impede the communication with others no because there are essential differences among their respective cultures, but because a process of strangeness or distancing among both has taken place, or of symbolic identitary closure.
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Año:
2022
ISSN:
1989-600X, 1695-6206
Medina Bravo, Pilar
Universidad de Sevilla
Resumen
In the present article, we examine the difficulties for the first generation adolescents, and the internal fights between the new society and the internal values from their family. We also try to offer alternatives to facilitate their way in this period.
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Año:
2022
ISSN:
1989-600X, 1695-6206
Rey, Juan
Universidad de Sevilla
Resumen
The study of advertising as intercultural phenomenon presents diverse problems. In the first place, the absence of studies on the matter. Besides, it means to surpass the economic frame in order to locate advertising in a more complex context. Thanks to advertising, spokesman of global capitalism, different cultures make contact. A hybrid and racially mixed society takes place therefore, in which the receivers accept and adapt other people’s values in order to insert them, once transformed, in their daily life.
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