Sistema Regional de Información
en línea para Revistas Científicas de América Latina,
el Caribe, España y Portugal

Purpose: This study intends to understand how digital media can help raise consumer awareness of the importance of combating food waste. For this, two issues were investigated: if individuals are aware of this problem food; and if are willing to learn about digital tools that promote combat this type of waste.Methodology: To assess the willingness of individuals to join digital media to combat food waste, an online questionnaire was administered to 211 individuals. The data collected were analysed thought of multivariate statistical techniques.Findings: Most consumers proved to be aware of what food waste consists of using various strategies to reduce it. However, a consumer segment with little knowledge about this topic emerged. This segment said they didn't know any brands or applications to combat food waste, but when confronted with their names, they said they knew or at least had heard of them, and subsequently demonstrated the desire to deepen or acquire their services.Originality: Understanding how digital media contribute to consumer awareness of the importance of combating food waste can help marketers design marketing strategies on this topic. Furthermore, the present research contributes to current literature on fighting food waste.Keywords: Food waste, digital channels, marketing, food, strategy.

Objective: Organizational competitiveness defines the degree to which an organization manages its competencies to generate sustainable profit and customer satisfaction, the proposal of methods that evaluate it has its relevance in guiding the review of the strategy. This article proposes a method of evaluating organizational competitiveness with defined steps, considering the stimuli of the external environment and the attributes of the business system.Methodology: As a theoretical article, it is proposed, through bibliographic research of the body of knowledge on competitiveness, competitiveness models and business systems, a method of measuring competitiveness considering external stimuli (market, science and technology and society) and internal attributes (marketing, organizational and human capital).Results: The proposed method, structured in 9 steps, defines a Competitive Readiness Index for each stimulus in the external environment and, applying the Analytic Hierarchy Process, ponders the degree to which the external stimuli are answered by the attributes of the business system. A vectorial sum of the Competitive Readiness Indexes for each stimulus determines the General Competitive Readiness Index.Practical implications: This method can be applied to organizations in general, providing a measure of the degree of response to external stimuli, thus contributing to the review of the strategy.Originality: This method has its originality in the use of Competitive Readiness Indexes and in the determination, by vectorial sum, of a General Competitive Readiness Index, holistically contemplating external stimuli and internal attributes.Article classification: conceptual paper.Keywords: competitiveness; business systems; business strategy.

Esta investigación analiza los efectos que tuvo la apertura comercial de Latinoamérica y el Caribe en su crecimiento económico para el periodo de 1967 al 2019. Mediante un enfoque cuantitativo orientado al análisis de series de tiempo se validará la hipótesis de que una mayor apertura al comercio permite a esta región obtener mayores tasas de expansión de su producción. No obstante, se profundizará sobre la composición del indicador de apertura comercial usado habitualmente por el consenso de los analistas para ahondar en las dinámicas de crecimiento de las economías, ya que este resulta indiferente al hecho de que los flujos comerciales se dirijan hacia o desde el exterior, lo que implica que exista economías con situaciones opuestas respecto a su balanza comercial aun cuando exhiban coeficientes similares de apertura pero con distintas consecuencias sobre su dinámica productiva. 

Despite its enormous potential demonstrated worldwide, the video game industry has not been formally studied in the Metropolitan District of Quito. As a result, there is a lack of knowledge, which poses a risk for companies and investors in this field. The objective of this study was to determine the sensory perception of a sample of gamers in the Metropolitan District of Quito that was stratified by digital platforms such as Twitch, Facebook Gaming, Youtube and Instagram. Using a descriptive and probabilistic methodology with sample selection convenience, preferences and sensory stimuli were identified among consumers of entertainment and video games. Revealing a predominant positive overall experience through the Positive and Negative Experience Scale (SPANE), in addition to the intensity and frequency of specific stimuli related to video game consumption. The study showed a high incidence of males between 15 and 24 years of age, who spent more than 3 hours on recreational activities. The frequency of use of entertainment services such as tourism, streaming services, sporting events, among others, was revealed. As well as motivations for the use of video games, the most used electronic devices, the most frequented places and the emotions experienced in the face of multisensory stimuli.

En lo que se refiere al compromiso laboral, algunos autores denotan la escaza evidencia empírica que muestre los efectos del compromiso laboral sobre el comportamiento innovador (Agarwal, 2014). En consecuencia, es importante realizar investigaciones para determinar qué influye sobre el compromiso de los empleados, lo cual puede hacer que demuestren un comportamiento innovador que conduzca a un mejor desempeño a nivel organizacional (Iqbal et al., 2020). Para esto, antes de realizar un estudio empírico es relevante elaborar una revisión de literatura profunda y encontrar de esta forma qué es lo que ya ha sido estudiado y aún falta por estudiar, para que otros investigadores tengan una guía de las brechas en la literatura. En este trabajo se realiza una revisión de literatura narrativa, apoyado también en los fundamentos de una revisión integradora de la literatura de las variables de interés. Se encuentran los principales conceptos de compromiso laboral y comportamiento innovador, cómo estos interactúan y los resultados en estudios empíricos.

The SARS-CoV-2 pandemic has caught the attention of the scientific community. Most research revolves around the effects of the virus on people's health and the development of a vaccine to immunize the population. Studies on the relationship of the new coronavirus with meteorological factors such as humidity, temperature, and rainfall have also been numerous. However, the results have been ambiguous and, in some cases, contradictory. For this reason, this research aims to analyze in-depth the publications (peer-reviewed) that have studied the correlation between COVID-19 and meteorological factors, mainly. It was found that most research finds a negative relationship between cases of COVID-19 infection with temperature and humidity. There is no clear evidence linking rainfall to the spread of the pandemic. However, some results may be biased by the non-inclusion of essential variables such as population density, migration rate, family income, among others.

El presente articulo busca identificar técnicas y prácticas de gestión de proyectos para hacerlos parte de la cadena de valor de una agencia de publicidad. El propósito es maximizar la eficiencia de los talentos y recursos durante la elaboración de productos creativos, para lo cual se emplea el método de análisis modelo de caso de negocio propuesto por Harvard. Por lo mencionado, se realizó el análisis del proceso de trabajo actual y la viabilidad en incorporar prácticas de la gestión de proyectos y técnicas ágiles bajo un enfoque estratégico – financiero, mediante la evaluación de distintas alternativas que se ajustan a las necesidades de eficiencia de una agencia de publicidad. Se presenta, además, un plan de implementación de la alternativa ganadora Incorporar técnicas de gestión de proyectos (ágiles) a los procesos de la agencia.

El presente trabajo identificó la relación entre calidad de vida laboral y compromiso organizacional en servidores públicos. Un estudio aplicado que describe la asociación con un diseño transversal, en una muestra de 100 colaboradores. El estudio concluyó que existe una relación estadísticamente significativa entre la calidad de vida laboral y el compromiso organizacional, utilizando el análisis estadístico Rho de Spearman, cuyo valor es de 0.330 (p​

En este analisis economico , nos basamos en estudiar la situacion del sector arrocero en el Ecuador , el comportamiento del consumidor , los precios , las reformas del gobierno para este sector , de sus problemas para los pequeños productores y terminaremos analizando el recinto La Veldaca que es un recinto perteneciente a la Parroquia Los Lojas del Canton Daule.