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546,196 artículos
Año:
2011
ISSN:
2389-7848, 1909-941X
Seijo-Suarez , Cristina; Villalobos, Karina
Universidad del Magdalena
Resumen
Abstract
The purpose of this study was to analyze the social ethics and the dignity of human life. In this respect, it is relevant to study how current social evolution has changed the state organizations into a structural expression, function a land cognitive, as a result of power relations by the appropriation of social production surplus and ethics as the perfect and instinctive mechanism that reproduces the socially accepted behavior. Under this point of view, it is essential new ways of living grounded in social ethics, the dignity of human life and social justice, in which the individual and society are proposed, as organizations act as a body fluid, which is mobilized to insist, resist and strengthen personnel actions, without allowing that the adverse effect the success of an organization to achieve the proposed objectives.
Such a situation arises the present article, which develops two categories, such as ethics and dignity of human life, doctrinally supported in Escobar (2005), Roldan (2009), Camps and Giner (1998), Sen (2002), Morin (1999), among others. Also, the documentary-type research is under an on-experimental approach, where there are large foundations that helped to strengthen the social evolution of state organizations.
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Año:
2011
ISSN:
2389-7848, 1909-941X
Moreno-Cortés, Janwar; Partida-Bush, Virgilio
Universidad del Magdalena
Resumen
Abstract
This research aims to assess factors that explain the expansion of the urban area of the northwest Metropolitan Area of Mexico from 2000 to 2005 period, through the identification of urban AGEB in which the urban expansion was done and the evaluation of explanatory variables which allow to evaluate the effect on its dynamics. The results show 3 variables that have a direct linear relationship with the phenomenon of urban expansion in 2000 and 2005, these are: i) young homes, ii) availability of water in the house and III) the surrounding density. In a panel model, two more variables are identified than the transverse: IV) overcrowding and V) computer changing their coefficient in the time. This study provides evidence to be included in the analysis of urban expansion, other dimensions of observation as the demographic transition and the spatial interaction.
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Año:
2011
ISSN:
2389-7848, 1909-941X
Raspa, Pasquale
Universidad del Magdalena
Resumen
Abstract
The work presented below is an overview that draws the development of the concept of Corporate Social Responsibility and global marketing from the perspective of authors like Lindbaek (2003) to modern trends of this perspective, through regulations that control and encourage social action of the companies in the concert of nations. After an analysis of these trends, it goes deeper into the situation of the Social Responsibility and Marketing in Venezuela and how it has been developing itself over recent decades. Finally, and to compare global trend about Corporate Social Responsibility and the Venezuelan situation, it is highlighted the propensity of the Venezuelan entrepreneurial to the implementation of social action in an efficient way and marketing focused.
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Año:
2011
ISSN:
2389-7848, 1909-941X
Benei, Véronique
Universidad del Magdalena
Resumen
This chapter is about memory - and obliteration - of slavery in the city of Santa Marta, Magdalena, Colombia. From the perspective of historical anthropology, investigated ways in which the history and practice of slavery seem little "remembered" in that city, despite having been checked and made trade until the nineteenth century. Also, the articulation of these memorials is explored obliteration everyday use today, the discursive register of slavery. This use occurs in many different contexts, from the domestic to the area of work, and more especially in the economic field. Finally, several hypotheses are proposed regarding this discursive resurgence.
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Año:
2011
ISSN:
2389-7848, 1909-941X
Díaz-Lezcano, Evelio
Universidad del Magdalena
Resumen
AbstractThe Federal Republic of Russia, major state agency resulting from the breakup of the Soviet Union, was the protagonist of a spectacular migratory movement in its first fifteen years. At first, and almost until the late nineties, Russia was a leading issuer of migrants, but later, due to the progressive improvement of internal instability and the remarkable economic recovery generated by high oil prices, the country became an important receptor, showing a positive migration balance at the end of the first half of this century. In recent years, the giant Eurasian presents migratory patterns similar to those prevailing in the major developed countries and like those countries, it is a scenery of restrictive policies that encourage discrimination and xenophobia and sometimes violence.
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Año:
2011
ISSN:
2389-7848, 1909-941X
Bracho-Parra, Otilia del Socorro; García-Guiliany, Jesús Enrique
Universidad del Magdalena
Resumen
The study aimed to analyze the transformational leader´s characteristics in the municipal comptrollers, taking as reference the approaches by Bass and Avolio (2006), Maxwell (2007), Bass y Riggio (2006) and others. The research was descriptive with nonexperimental transactional descriptive design in the field. A stratified probability sample made of 157 informants was selected. An instrument of measuring was used to measure the variables of the study, which was validated in its content and discriminant validity. The index of reliability of the questionnaires corresponded to 0,984. Data was analyzed with descriptive statistics. The results indicated high influence of Transformational leader’s personal characteristics in the Zulia state municipal comptrollers. The division heads and administrative staff agreed in their appreciations, Which makes these susceptible leaders to be role models and to encourage motivation and interest from followers to achieve organizational objectives.
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Año:
2011
ISSN:
2304-2265, 2224-235X
López-Hermida Russo, Alberto; Claro Montes, Cecilia
Universidad San Martín de Porres. Escuela Profesional de Ciencias de la Comunicación. Instituto de Investigación
Resumen
Social networks like Twitter have become platforms used by people as well as corporations to reach audiences of a size that, barely a decade ago, seemed unimaginable. Journalism has also been affected by this trend, so now journalists and media corporations make use of these social networks.
The presence of media and journalists in platforms such as Twitter inevitably comes with multiple ways of presenting themselves to the public. While the media face the challenge to upkeep their informational end, journalists have to find a balance between their personal and professional profile.
A comparative usability analysis of journalists and media Twitter accounts makes this an evident problem that will allow studying the phenomenon and proposing certain guidelines for action.
Questions emerge rapidly: Can media corporatize a social tool that is essentially personal? Must a journalist inform, give his/her opinion as a common citizen, in an account created under his professional profile? Can media and journalists profiles co-exist in the same social network? The answers to these questions present us with new professional and ethical challenges that are worthy of further study.
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Año:
2011
ISSN:
2304-2265, 2224-235X
Valdez Zepeda, Andrés; Huerta Franco, Delia Amparo; Aguilar Aldrete, Arturo
Universidad San Martín de Porres. Escuela Profesional de Ciencias de la Comunicación. Instituto de Investigación
Resumen
The paper discusses the development of cybercampaigns in America Latina inside the political and democratic transformations during the recent decades, as well as the dawn of socialization using telecommunications and new informational technologies which has been observed in the region.
We analyze the case of six countries of the region (Argentina, Brazil, Chile, Colombia, Mexico and Venezuela) that are using telecommunications and the new informational technologies as part of central strategies in political campaigns. It also discussed the potentials and limits of such campaigns. We conclude that cybercampaigns in Latin America are consolidated: their development advances in giant steps. However, this type of campaigns has its limitations for achieve its objectives, due to the low-educated electorate, disappointed in political class.
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Año:
2011
ISSN:
2304-2265, 2224-235X
Núñez Ladevéze, Luis; Torrecillas Lacave, Teresa
Universidad San Martín de Porres. Escuela Profesional de Ciencias de la Comunicación. Instituto de Investigación
Resumen
The growing role of information in the digital society has reopened the debate on the relationship between political power and communication, and intensifies the concern about social and political influences of the media and the privileges of the rulers through various mechanisms to control the information. The key is to distinguish the information from the communications of the entertainment typically of cultural industry and get back on traditional values to establish criteria for both freedom of expression intrinsic to information as to demand the minimum quality of the content of communication to the entertainment.
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Año:
2011
ISSN:
2304-2265, 2224-235X
Navarro Zamora, Lizy
Universidad San Martín de Porres. Escuela Profesional de Ciencias de la Comunicación. Instituto de Investigación
Resumen
In the development of this research we look for the origins of Cyberjournalism which had its first exhibition in Electronic Journalism. These origins formed the basis of what is today known as cybermedia, with language and elements for the construction of these spaces. These early examples of Electronic Journalism (videotexts, teletexts, newspapers by fax, audiotex, diskette, CD-ROM, online newspapers) laid the groundwork for cyberjournalist’s formation which build emerging spaces and specific languages. It is important to emphasize the development of Electronic Journalism had its processes in European countries. Latin Americans did not know the way to practice this type of journalism.
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