ISSN: 2310-2799
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546,196 artículos
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Año:
2011
ISSN:
0719-367X
PÉREZ-HENAO, HORACIO
Facultad de comunicaciones de la Pontificia Universidad Católica de Chile
Resumen
This article is an analytical approach to the reality show Extreme makeover. It establishes the intersection between body, reality-show and globalization,to explain how the program has helped to legitimize the practice of cosmetic surgery as a guarantor for the achievement of a body in accordance withthe requirements of the global society. The market and consumption convert the body into a commodity that promises victory in certain areas of theglobal society, a paradoxical speech reinforced by the reality show. Extreme makeover is not just a TV show; it is a cultural text that accounts for the trend in our global society in which virtual seems to overcome reality. Trying to force the real-reality to be identical to the reality-show fosters a mismatch in the organization of social order. By altering the body there is an attempt to annihilate its natural condition of imperfection, aimed at achieving a body in accordance with the requirements of the time-world.
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Año:
2011
ISSN:
0719-367X
ZAMORA, ROCÍO; LOSADA, JOSÉ CARLOS
Facultad de comunicaciones de la Pontificia Universidad Católica de Chile
Resumen
It is evident that, nowadays, political communication strategies are focused on the personification of the political parties’ messages. This way, the candidate becomes the priority reference and almost the only one with which to associate a particular politic alternative. Thus, the candidate ends up being the axis of the political, social and media discourse, from the differentiating and preferred ingredients with which his public image is characterized. An image that is built on the basis of certain characteristics or attributes: emotional aspects –which humanize the political figure- and cognitive aspects –which focus on the aspects through which the political figure performance and qualities can be rationally evaluated (Nimmo, 1974; Barranco, 1982; Levine, 1992; Ortiz Castaño, 1993; Newman, 1994; Hacker, 1995; Sanchís, 1996).
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Año:
2011
ISSN:
0719-367X
MAS MANCHÓN, LLUÍS
Facultad de comunicaciones de la Pontificia Universidad Católica de Chile
Resumen
Today, television programs produce hybrids that combine the informative, persuasive and entertainment discourse. The specific weight of each discoursevaries in the three structural levels of the mass message: intentional level (objectives), structural (content) and super-structural (expressive). This is the result of the process experienced by the television because of the technological revolution and social change. In this paper we propose the communication principles by which information is organized in the three structural levels of the programs to integrate the three types of discourse. Unlike traditional descriptive and/or critical approaches, we focus on television genres studies from the systemic functionalism and textual analysis perspective. Through extremeexamples of the dominance of different discourses in the structural levels,the model explains the processes of hybridization, posts accurate researchquestions and points out the structural principles for future variables of study
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Año:
2011
ISSN:
0719-367X
URIZZI CERVI, EMERSON; GOULART MASSUCHIN, MICHELE
Facultad de comunicaciones de la Pontificia Universidad Católica de Chile
Resumen
This article aims to identify how environmental public policies are addressed in the Brazilian press from 2000 to 2009, years during which was formulated and implemented the “Segundo Plano Nacional para o Meio Ambiente” (Pnma II). Two newspapers with different circulation were observed: Folha de São Paulo produced in São Paulo and of national scope and the Gazeta do Povo, of Curitiba and with circulation in the state of Parana. The methodology used is quantitative content analysis, which can measure the distribution of the texts in the categories of the variables analyzed. The initial hypothesisis that the coverage is centered on certain issues and the stages of the policies cycle, and that the treatment is different in the two newspapers.
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Año:
2011
ISSN:
0719-367X
PERELLÓ, SALVADOR; MUELA, CLARA
Facultad de comunicaciones de la Pontificia Universidad Católica de Chile
Resumen
The two main objectives of this study are to identify misleading claims in advertising of health-related products and quantify the presence of messagesthat offer health benefits An analysis of the content of 430 radio spots in Spain was conducted using a coding framework based on national regulation for advertising products with intended healthcare purposes. The results of the research show that spots with misleading health-related advertising comprise 15.81% of the total number broadcast by radio. Health represents 69.09% of unlawful claims. The investigative work uncovers the limitations and contradictions that the Spanish system for monitoring and evaluating misleading advertising poses
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Año:
2011
ISSN:
0719-367X
ANTEZANA BARRIOS, LORENA
Facultad de comunicaciones de la Pontificia Universidad Católica de Chile
Resumen
Nowadays, Chilean television circulates stories that organize everyday life and normalize it by operating as social control mechanisms. Thus, the imagespresented propose social behavior patterns consistent with the hegemonic vision that prevails in the country. So we ask ourselves: What are the socialmodels of “being a woman” shown in the stories circulating in the television? After the qualitative analysis of television programming, both of fiction andreality, proposed by the four channels with national coverage and the highest audience rating, we can affirm that gender roles presented on television,despite some nuances, are markedly traditional and place women in a place of subordination to men.
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Año:
2011
ISSN:
0719-367X
ALI, MAURIZIO; AMÓRTEGUI, DAVID MIGUEL
Facultad de comunicaciones de la Pontificia Universidad Católica de Chile
Resumen
The logic of hegemonic domination that was established in Colombia and in Latin America after the Conquest, is based on a scheme of elitist power. Using the perspective of the Italian sociologist Vilfredo Pareto, we can classify these elites in “lions” or “foxes”. In the first case, they use the force and the violence (the match of Weber) to impose their sovereignty; in the second case, they use persuasion and the “masquerade” (the herrschaft): the propaganda. This power is based on a more stable legitimacy and is able to transform itself in a “Matrix-effect” reality. This article will expose the panorama of community media with an ethnic perspective in Colombia that hopefully works as process to facilitate the building of social links based on dialogue, reconciliation,respect and participation, acting as watchdog of economic and politicalpower, reporting the injustice and looking for peace solution in the region
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Año:
2011
ISSN:
0719-367X
MIQUEL , RODRIGO; MEDINA, PILAR
Facultad de comunicaciones de la Pontificia Universidad Católica de Chile
Resumen
Rumors can be one of the most important barriers to a better intercultural communication since they may feed prejudices. Today, their power hasexceeded the traditional margins of interpersonal communication by incorporating the Information and Communication Technologies (ICTs) asdissemination platforms. From Barcelona’s City Council (Spain), and within the ‘Interculturality Plan’, a project that employs ICTs to combat rumorsconcerning immigrants has been developed. This paper aims to describe and assess this experience of public policy for intercultural communication thatcombines both ICTs communication and interpersonal communication. In particular, we analyze the website bcnantirumors
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Año:
2011
ISSN:
0719-367X
ISRAEL, ESTRELLA; POU, MARIA JOSE
Facultad de comunicaciones de la Pontificia Universidad Católica de Chile
Resumen
The journalistic humor - called cartoons- is one of the most peculiar journalistic way to express opinions. Graphic elements, uses of the humor and the opening to the free interpretation provide a singular character with a high degree of persuasive efficiency. The aim is to process this communicative modality in relation with the intercultural distortions. This study explores the elements of significance in this area of the representation of the difference. The variables “origin” linked with the immigration and the “religion” present opposite uses when they focus in the stereotypes and loose the social dimension.
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Año:
2011
ISSN:
0719-367X
ROMÁN, MERCEDES; GARCÍA, AURORA; Álvarez, Sheila
Facultad de comunicaciones de la Pontificia Universidad Católica de Chile
Resumen
El artículo aborda, desde una perspectiva mediática, la imagen de las mujeres inmigrantes que integra nuestro imaginario colectivo, y constata la importancia que en este momento histórico continúa teniendo la prensa para una adecuada y eficaz transmisión de la cultura que no lesione los intereses ni los logros de tantos esfuerzos pasados. La metodología se centra en un análisis de contenido realizado sobre dos periódicos españoles de gran tirada, ABC y La Vanguardia.
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