Sistema Regional de Información
en línea para Revistas Científicas de América Latina,
el Caribe, España y Portugal

We present an exercise in semiotic analysis, addressing the rhetorical codes (verbal, sound and visual tropes) of the advertising campaign of the Nike company, supported by the image of basketball player Michael Jordan to promote its brand of Air Jordan sneakers in audiovisual media between 1985 and 2020. The languages ​​used in the campaign to create consubstantial codes of recognition with culture and communication are studied, as advocated by the philosopher Umberto Eco. Semiotic communication and its metalanguages ​​are based on iconic signs and their combination with verbal and sound messages. The technique was documentary review. The information was recorded in files. The recognition codes in the verbal, sound and visual registers that have more presence in the analyzed messages are based on tropes such as hyperbole, asyndeton, synecdoche, reiteration and the figure of Michael Jordan as the antonomasia of basketball and success in business.  

The analysis of scientific production for research is established under the “pillar of information” in which knowledge, information and document management converge. The three terms also converge with the disciplines of archival and documentation, although in recent times they have been dispersed. This bibliometric study was carried out using data from the Scopus platform for the period 2010-2021, which show that in scientific publications on knowledge management, articles published in Portuguese and English have a greater role; while in document management there is the smallest record of scientific publications. The general productivity of the pillar (information management, document management and knowledge management) is the publication of conferences, products of articles to be presented at academic events, which reveals a new trend to be reviewed.

We are building our reality with our actions. At the Universidad Centroccidental Lisandro Alvarado, have we understood that adverse contexts constitute not only threats, but also opportunities to deploy our creative capacities as a learning organization? In 1977, the Russian-born Belgian chemist Ilya Prigogine won the Nobel Prize in Chemistry for his contribution to understanding systems far from thermodynamic equilibrium. With his work, he opened an epistemological perspective in the discussion about dynamic, nonlinear systems

This review article is an analysis of forced migration of the displaced scholars and scientists from European universities that arrived in Britain in some periods of the twentieth century, especially during the First and the Second World Wars, and the inter and post-war years; presenting in the final part of this paper, in some detail, how in the contemporary period, the pattern of the academic migration to Britain has changed.

This work is the result of a set of bibliographic sources and perspectives that describe us in a globalized system, social networks, the infinity of comments, second after second, on any site, each user forms a dogma on each topic raised and how they have interests, benefits, prejudices, questions, projections, which shape public opinion.  This research allows to know qualitatively and quantitatively aspects represented on Facebook and Instagram about the tourist context on the tourist sites of the Province of El Oro and the crisis it is going through, from the distribution of economic resources by the Executive Branch to the GADS.  The audiovisual material placed in social networks does not transmit full security to want to go; on the other hand, the scarce manipulation of social networks or interaction by those who are responsible for disseminating tourist places; in the same way there is no proper monitoring of the dissemination material of certain tourist place to maintain the interest of the user and remain the expected interaction.  The sanitary emergency has led to the owners and a chain of service providers to suffer great losses; therefore, publications have decreased in social networks, especially due to the restrictions issued by the NATIONAL COE. 

This research project studies the problem in the factors and aspects of educational management and the impact on the teaching-learning process on the students at la Violeta Rural School to identify the influence that the managerial administration has on the teaching processes, starting from the management performance analysis. The research methodology is quantitative, non-experimental design. The sample constituted 183 participants: among school managers, administrative staff, teachers, students, and parents of the educational establishment. 58 aspects were analyzed related to educational management. Which 6 showed correlation and a positive direct dependence between the education management and the instruction process, curricular design, curricular implementation, pedagogical instructions, teacher’s training process, and work environment, which means that any changes on these variables explain the executive management procedures. The findings allowed us to identify an unfavorable existence incidence of the managerial administration on the students’ academic performance of primary and secondary school level students. In brief, it is considered necessary to design a proposal based on the current research project to moderate the risk variables affecting the teaching-learning process of the students at Rural School la Violeta.

This article aims to realize the need for Digital Ethics for the new generations that belong to the world wide web. Based on a literature review on the incidence of technology progress and social media evolution, an approximation of contemporary digital generations in different contexts is made. Based on an ethical perspective, moral values can be identified in digital generations, which allows establishing a starting point to identify references for Digital Ethics as a professional ethics and an applied ethics in social networks and in the world wide web.  

The objective of this research is to know some important characteristics of the application of transdisciplinarization in the end-of-course projects of unit operations of the Industrial Engineering career of the Universidad Mayor De San Andrés, within its teaching-learning process .The method used is qualitative observation, within the comparative meta-analysis, based on a survey that critically analyzes student considerations as the final effect of applications in end-of-year projects.The vision of the industrial engineer from career planning, as seen in his Study Plan, seeks the training of the versatile engineer and aware of the consequences of his decisions, with high social sensitivity and humanistic structure, capable of planning, organizing, directing and control any type of organization.The intuitive introduction of complex analysis and transdiscipline as critical elements leads us to the path of production-society-man from the primary stages of production, that is, in unit operations. Their observance and acceptance of the teaching “style” reflects throughout the career and in the training of the engineer.The results obtained through the conclusions clarify and show us the variables and categories of this disciplinary integration in an attempt to find out what would motivate students on this path.

Pedagogically, developing certain skills  in plastic arts can actually contribute towards creativity in teenagers within the General Unified Baccalaureate. This work aims to determine the influence of plastic arts in education, considering that drawing is important to develop creativity by introducing certain stages using a creative thinking test.   This research methodological approach is descriptive and correlational. A survey was conducted to measure creativity under the study population. They were examined before and after the test to demonstrate that plastics arts are essential to develop creativity.   The findings show that the learning process in artistic education could contribute to creativity in education, improving cognitive and motor skills, concentration, memory and attention.

The general objective of this research article was to establish the teaching profile of rural education of the Tomás Sevilla Educational Unit of the Unamuncho parish, Cantón Ambato and the importance in cultural identity in rural areas of Ecuador, the research approach was qualitative, with the help of the interview as a tool to establish the constructs of the teachers, which had a guide of open questions, focused on six topics: a) Professional performance, b) Teacher characteristics, c) Methodological strategies, d) Performance academic, e) Cultural diversity and d) Educational quality, 14 teachers of the 20 who belong to the establishment participated, concluding that the majority group of teachers have a love of teaching as a commitment to education, involved within their life project, a limited number of teachers have postgraduate studies, keep date in the management of the innovative learning tools as web 2.0, there are students who do not have access to quality connectivity, due to the limited economic level by their parents, in general the Educational Unit meets the objectives set out in the curriculum and student promotion. Concluding the ideal rural teaching profile must be composed of several essential aspects: teaching vocation as a life project, teachers committed to the work of educators, showing high credibility in their role, such as transparency in curricular and administrative processes, in addition to broad responsibility and willingness to leadership in the community; with specific professional competencies and constant training and education in innovative learning strategies and interest in research, the bilingual intercultural teacher must manifest an important struggle for the causes of the people they educate, in defense of the rights of cultural identity, the management of certain resources autonomously, allowing the permanence of traditions, for which the teacher must live interculturality itself, mastering the mother tongue of their students and the second language that is common to all citizens, teachers Rural communities must behave open to progress as well as to the innovations of the modern world, which can guarantee student generations of high educational quality, which will allow them to survive the new global changes.