ISSN: 2310-2799
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546,196 artículos
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Año:
2010
ISSN:
0719-367X
TEJEDOR, SANTIAGO
Facultad de comunicaciones de la Pontificia Universidad Católica de Chile
Resumen
This article analyzes the various applications of the social web in the cybermedia of Latin America, Spain and Portugal. The study – based on researchon 70 online mass media, and interviews with researchers investigators, cyberjournalists and well-know authors specialised in the thematic area of thecyberjournalism - identifies the main ways in which these online media use the possibilities offered by the web 2.0. Specifically, the article deals with how the social web has turned into a tool of marketing, positioning and diffusion beyond its potential of a strictly cyberjournalistic character
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Año:
2010
ISSN:
0719-367X
ILLIA, LAURA; RODRÍGUEZ-CANOVAS, BELEN; GONZÁLEZ, ALMUDENA; ROMENTI, STEFANIA
Facultad de comunicaciones de la Pontificia Universidad Católica de Chile
Resumen
Taking pride in being a good company without being perceived as having an opportunistic purpose is anything but easy. We analyzed the practice of top European companies and asked experts’ opinions about risks and opportunities related to communicating CSR. Results highlight that within the Swiss and Danish environments, the CSR activities by companies were not communicated as it was believed to be sufficiently highlighted in the CSR activities themselves. On the contrary, in the UK, Spain, Italy and France, it was found that the importance of communicating a company’s CSR activities was just as equally important as the CSR activities the company was engaged in. This is in line not only with the need to spread good practices to influence public opinion, but also to counter any bad practices that may arise to influence public opinion. These findings reveal how CSR communication across Europe is having a varied impact on stakeholder dialogue on the issue of CSR.
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Año:
2010
ISSN:
0719-367X
An analysis model in Latin America; Corporate Social Responsibility (CSR) in communication companies
FERRÉ, CARME; TOLOTTI, CRISTIANE
Facultad de comunicaciones de la Pontificia Universidad Católica de Chile
Resumen
This paper exposes an empirical proposal in an academic field in expansion, Corporate Social Responsibility (CSR). In this area, the social face or the stakeholder role of the media have undermined their real responsibilities as enterprises. The authors defend that we don’t must confuse the social and political responsibilities of the media with the global CSR of their owners. They propose the application of CSR to communication companies, the necessary research in this field and they also design an audit applied model to this sector, with more than 400 indicators. With a case study try the functioning of some parts of this model, a methodological essay they will develop in different countries of Latin America and the South cone.
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Año:
2010
ISSN:
0719-367X
MANDELL I, ANDREINA; CANTONI, LORENZO
Facultad de comunicaciones de la Pontificia Universidad Católica de Chile
Resumen
The aim of this paper is to propose a new theoretical and methodological approach to the study of how social media conversations influence corporatereputation, beyond the current practices based on social media monitoring. The approach proposes to build a multi-level model of the relationship betweenonline communication and corporate reputation, in line with the research tradition on media effects developed within the agenda-setting theoreticalperspective when applied to the study of complex social and cultural phenomena (McCombs et al., 1997; Weaver et al., 2004). This approach isalso consistent with research practices in the field of reputation management and public relations (Carroll and McCombs, 2003; Fombrun and Van Riel,2003; Downing, 2001; Safon, 2009; Einwiller et al., 2010).
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Año:
2010
ISSN:
0719-367X
How do communications help build more responsible company? Some properties and management principles
RECALDE V, MÓNICA
Facultad de comunicaciones de la Pontificia Universidad Católica de Chile
Resumen
A company’s relational dimension is very important when it comes to managing its social responsibility. Specifically, communications are a key tool for relating with the public in order to answer their demands and expectations effectively. Accordingly, this paper focuses on communications relations between business and the public and on how these can help corporate responsibility. To achieve this end, two aims are proposed. Firstly, to analyze the nature of these relations by identifying their properties. Secondly, to materialize the features identified in a set of related communications management principles. The expectation is that in this way, the extent to which communication links help make the company a more responsible entity with its stakeholders will be clarified
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Año:
2010
ISSN:
0719-367X
CORREA, RAQUEL
Facultad de comunicaciones de la Pontificia Universidad Católica de Chile
Resumen
Raquel Correa prácticamente se mantiene al margen en este libro, sin intervenir en primera persona. La periodista se nos revela, muy fundamentalmente, a través de sus preguntas y contrapreguntas. Los personajes hablan, se revelan y dejan testimonio de sus acciones y de los momentos y circunstancias históricas al responder las preguntas que tantos en las audiencias hubieran querido formular, pero tal vez sólo ella tuvo la oportunidad y sobre todo capacidad de hacer en años en que las condiciones no siempre estuvieron dadas para un periodismo incisivo y directo. Se trata de un libro que exhibe un periodismo que es capaz de trascender porque, a la vez, nos muestra cómo y cuáles preguntas formular para obtener respuestas significativas, y nos ayuda a recordar y comprender las personas y sucesos que han marcado nuestra historia
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Año:
2010
ISSN:
0719-367X
TOLEDO DE ASSIS BASTOS, MARCO
Facultad de comunicaciones de la Pontificia Universidad Católica de Chile
Resumen
Digital media researchers celebrate the Internet as a promise of democratic renewal arranged by collective intelligences within an arena of mutual andmulticultural collaboration. Nonetheless, the digital self also delivers a set of features not nearly as attractive. Focusing on the analysis of the individual,rather than the collective, this paper aims to discuss the fundamentals of the digital self. As a guide for this not quite so appealing side of cyberspace,we present a character referred to here as digital delinquent. Being around everywhere in cyberspace, the delinquent processes information (s)he cannotunderstand and gives life to a particular type of Internet user. As a byproduct of information overload, there is in every one of us a little bit of adigital madman.
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Año:
2010
ISSN:
0719-367X
PAZ BROWNE, VIRGINIA
Facultad de comunicaciones de la Pontificia Universidad Católica de Chile
Resumen
This study reports the main features that media coverage on Corporate Social Responsibility (CSR) shows in Chile. Details about the press treatment of this topic will provide information for the debate considering the media on their role as proper business, on one hand, and builders of the Public Opinion, on the other, while managing complex matters of discussion such as Sustainable Development. Given the lack of a wide range of actors on the press pages, and bad practices like the intensive use of a single source of information, the coverage still shows considerable gaps and mismatches on the issues exposed.
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Año:
2010
ISSN:
0719-367X
ISLAS, OCTAVIO
Facultad de comunicaciones de la Pontificia Universidad Católica de Chile
Resumen
The first part of the paper explains what Media Ecology is, and describes it´s object of study based on citations of Neil Postman. It recovers the five thesis formulated by Postman to understand the impact of new technologies on the cultural ecology societies, focusing our attention on the second thesis “there are always winners and losers in technological change”. The second part of this article analyzes some of the main results obtained from Millward Brown Optimor (MBO) research, regarding the leading 100 brands worldwide between 2006 and 2010. In addition, this study gave special attention to brands belonging to important companies offering nternet services, mobile communication, computer solutions and advanced technology. These studies confirm the relevance of Postman´s second thesis.
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Año:
2010
ISSN:
2386-7876
Enrique Guerrero
Servicio de Publicaciones de la Universidad de Navarra
Resumen
The development of audiovisual projects, besides of being the first stage of the production process, stands out because the most important decision is taken at that moment: the type of content to be produced. The producer can choose between buying a successful international format or creating an original formula leaning on his own I+D+I team. This article presents a detailed analysis of the purchasing process of entertainment formats and the design of original projects. In both cases, this initial step should be understood as a creative process that requires a considerable investment in time and money, given that the product quality and its success depends on its right performance to a large extent.
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